F1 cars are in close contact with the fashion world
Formula 1 motorsport has long been regarded as the "most expensive mobile advertisement". Racers drive multi-million dollar cars around the world, dressed in racing apparel emblazoned with sponsor logos. Not only are these racing suits functional, they have also become the focus of attention in the fashion industry.
Some fashion brands, such as Balenciaga, have begun to boldly borrow design elements from racing suits and incorporate them into their fashion. Elements such as zippers, mesh designs, and color-block stitching on the racing suits are cleverly applied to the fashion design, giving the pieces a unique sporty fashion style. This design concept of "racing culture" has made the fashion industry crazy.
In addition to the design elements of racing suits, the style of dress of veteran racing drivers has also deeply influenced the fashion industry. Racing legends like Steve McQueen and Paul Newman of the last century, their casual and elegant style of dressing have been imitated and borrowed by countless designers. The sunshine and enthusiasm that is characteristic of racing drivers is also injected into the fashion design.
The fashion influence of today's racing drivers is increasing day by day. The most representative of these is Louis Hamilton. The seven-time champion is highly sought-after for his taste in dressing, and the clothes he wears have become fashion trends. From the track to the red carpet, Hamilton has always shown his fashion taste and has become an idol for countless young people.
Stars join the frenzy of F1
In addition to the fashion industry, stars from the entertainment industry have also become avid fans of Formula 1 motorsports. For these stars, F1 is not only a thrilling sport, but also a great stage to show their personal taste and fashion attitude.
Some of the stars are F1 superfanatics. Celebrities such as Hollywood star Michelle Yeoh and Russian President Vladimir Putin have personally driven Formula 1 cars and experienced the thrill of super-high speed. For them, F1 is not just a sport, it's a way of life.
Some of the stars are directly involved in the promotion of F1 events. For example, during the 2019 Chinese Grand Prix, famous football stars Figo, Alonso and others helped the exhibition ceremony of the Champions League trophy. Their participation has undoubtedly added a lot of star aura to the event.
On top of that, more and more celebrities are starting to use F1 as a stage to show their personal fashion taste. Under the influence of the racers, some celebrities began to appear on the track in racer-like attire, showing off their sporty fashion style.
Race organisers are also actively inviting stars to join the F1 family. Because the addition of celebrities can not only bring more attention to the event, but also allow the sport of F1 to have an interesting collision and integration with fashion, entertainment and other fields.
A fashion event in Formula 1
In order to further integrate Formula 1 motorsport with fashion, entertainment and other fields, the event organizers are also sparing no effort to hold various fashion events to make the audience feel a unique experience.
Taking the Chinese Grand Prix as an example, the organizers hold the "Shanghai Automobile Culture Festival" every year during the event. The multi-day event will feature a variety of content from fashion shows, racing exhibitions, music parties, and more. Not only can you appreciate the latest racing culture, but also experience the perfect combination of fashion and passion.
In addition to the organizers' activities, a number of fashion brands are also actively participating in the F1 carnival. In recent years, more and more luxury brands have begun to cooperate with F1 racing across borders. Not only will they set up an exclusive viewing area next to the track, but they will also host fashion shows, product launches and other events on site, striving to integrate the brand concept with the passion of F1.
The most anticipated thing is the big party held in nightclubs around the country during the event. In Singapore, for example, the famous MARQUEE nightclub hosts a "Full Throttle" racing party every year during the Formula 1 night race. There were not only the drivers who came to help, but also the dynamic music brought by the DJs. Here, you can feel the infinite frenzy brought by F1, and you can also enjoy the wonderful display of the fashion industry.
Today's F1 is no longer a single racing race, but a comprehensive experience that integrates fashion, entertainment, sports and other elements. Whether it is the organizer's event, the brand's cross-border cooperation, or the grand party of the nightclub, the audience felt the brilliant spark of fashion and passion perfectly colliding on the track.