The Oscars of the film industry at the Cannes Film Festival attract countless eyes every year, with bright stars and big names. But you know what? On this kind of high-standard red carpet, there is a "18th line" Internet celebrity who does not follow common sense and steals the limelight! This makes one wonder: on such an international stage, is it true that only veteran movie stars can occupy a place in the spotlight? Or, what kind of magic does this influencer have that makes the world's cameras favor her? Next, it may be even more exciting than you think.
Every year, the Cannes Film Festival is the focus of attention from fans and media around the world. On the red carpet, countless famous filmmakers and stars appeared in the most gorgeous posture, and their every movement, every smile, could become the focus of global media coverage the next day. In this star-studded event, an unexpected "dark horse" appeared this year.
She is a little-known "eighteen-line" Internet celebrity. On that night, her appearance was like a stunning lightning bolt that pierced the halo of traditional stars. Her outfit is undoubtedly carefully prepared, from hairstyle to makeup, from clothing to accessories, every thing reveals the importance of this red carpet. And the most unforgettable thing is her confident and somewhat provocative smile, as if to say to the world: "Look, this is me!" ”
What is surprising is that even international actresses like Gong Li have failed to leave too many traces in front of the camera. Gong Li, an actress with a high reputation in the international film industry, has won numerous awards at film festivals such as Cannes, Berlin, and Venice. Every time she appears, she is almost the focus. But that night, she unexpectedly "became invisible".
In contrast, the influencer spent nearly a minute on camera, which was almost unprecedented on the red carpet in Cannes. This begs the question: is this an accident, or is it a new entertainment marketing strategy? Is it because she is young and beautiful, or is it because she is dressed too eye-catching?
There is undoubtedly a deeper reason behind this. We have to mention the influence of social media. In the era of information explosion, although traditional film and television stars are still shining, Internet celebrities have also begun to show their power in various public occasions because of their intimate image and huge fan base. Through their self-presentation on social media, they have gradually built a new entertainment ecosystem.
Moreover, we cannot ignore the phenomenon that with the rise of the younger generation of consumers, their consumption patterns and preferences for entertainment culture have also changed. This part of the audience is more inclined to online culture, and often pays more attention to online celebrities than traditional movie stars. The fact that the influencer was able to get so much attention on the Cannes red carpet is a reflection of this cultural trend.
Looking at it again, the influencer's strategy is also very wise. Her team clearly knows how to create buzz on the international stage. From what she wears to what she does, the message is that even though I'm from the internet, I can also be the center of global attention. This strategy not only managed to propel her to the front of the international media, but also allowed her personal brand to rise overnight.
At a deeper level, this phenomenon also reflects the diversification and complexity of the modern entertainment market. In the market, the traditional star system and the emerging Internet celebrities compete for beauty, forming a new competitive landscape. It's not just a contest of beauty and talent, it's also a contest of discourse and visual focus.
But behind this "breakthrough", there is also its unknown bitterness and efforts. Influencers may seem like overnight success, but behind them are countless social media manipulations, content creation, and personal branding. Behind every seemingly relaxed smile is the accumulation of long hours of preparation and pressure.
And for traditional filmmakers, such a change is also a challenge. They need to recognise that past accolades and existing fame alone are no longer enough to ensure continued attention in the new media environment. They need to be more up-to-date, explore new ways to present themselves, and establish more direct connections and communication with younger audiences.
This revolution in the entertainment industry is full of uncertainties and challenges, but it is also full of opportunities. For those who can grasp the pulse of the times, every era has its own stage. That's why, although traditional celebrities such as Gong Li may seem a little bleak on some occasions, they are still unshakable superstars in the film industry. Every time they appear, whether the camera captures it or not, it is already a classic.
This red carpet show in Cannes this year undoubtedly left a deep impression on us. The rise of an "eighteen-line" Internet celebrity is not only a victory of personal charm, but also a symbol of the changes of the times. In the new era of pluralism and openness, everyone has the potential to be the focus of attention, and every effort deserves to be seen. And for those of us ordinary audiences, perhaps we should think more about how to be brilliant on our own stage, no matter how big or small. Isn't that more exciting?