Li Jiaqi's recent remarks have attracted the attention of public opinion, and he has once again appeared on the hot search and has become the focus of heated discussions. In a live broadcast, when introducing a 79 yuan Hua Xizi eyebrow pencil, Li Jiaqi's sentence caused controversy, "Sometimes look for your own reasons, have your salary risen or not risen for so many years, have you worked seriously?" These remarks expressed alienity and condescension for the living conditions of young people, causing public anger and dissatisfaction.
Li Jiaqi quickly responded and apologized, but this did not change the public's negative perception of him. His response and hypocrisy did not elicit sympathy and support from ordinary consumers.
This crisis PR is crucial for Li Jiaqi, who must react quickly to fight for a favorable position. However, this poor response did not change public perception.
Li Jiaqi's image has declined like never before, and he used to enthusiastically provide consumption advice to the audience, but now he has lost his original heart.
In the past few years, Li Jiaqi has gained great wealth and fame, and has become the focus of everyone's attention. However, he seems to have forgotten that the logic of live streaming sales is that only when the anchor's goods sell well will they have influence. The audience pays the most attention to the richness of the product and the price advantage.
Li Jiaqi's reputation is far less than in the past, and his past advantages are no longer there. Especially since the beginning of this year, domestic beauty brands have generally increased prices, and the bargaining power and voice of super anchors over brand owners are no longer as strong as in the past.
Now, brands and streamers need to convince consumers, not blame them. The crisis revealed that Li Jiaqi had lost his former value, and consumer expectations of him had fallen.
The Hua Xizi brand has also been questioned because of its association with Li Jiaqi. After Li Jiaqi's introduction, Hua Xizi's eyebrow pencil was exposed to be higher than other brands, even comparable to the price of gold. This has led to more criticism and questioning.
Li Jiaqi has brought a lot of benefits to Hua Xizi, but now his influence is gradually waning.
However, Hanashiko is still closely connected to him and it is difficult to get rid of his bondage.
Li Jiaqi's live broadcast room sales are gradually declining, and consumers have more choices. His live broadcast room is also gradually changing, and he himself has shown his dislike for live broadcasting.
Although Li Jiaqi may step back into the background, he has built his own business empire. He has founded a number of companies with a wide range of business scopes.
Li Jiaqi's stay has become the most concerned issue on this year's Singles' Day, which will also determine whether Taobao can win.
Whether he leaves or not, the truth is that Li Jiaqi is no longer the person he used to be. He must face his own falls, including his pursuit of fame and fortune and his current loneliness. This year's Double 11 may be the most deserted in Li Jiaqi's live broadcast room.