Yang Mi left Jiaxing, will Di Li Gerba be far away?
Text/Aryang
September 12 is Yang Mi's 37th birthday. Although she has left "Jiaxing Media", many actors who were milked by her still read her well, Zhang Binbin, Huang Mengying, Zhang Yunlong, Yi Daqian, Daisi, and Zhu Zijie have posted articles for Yang Mi's birthday.
Especially Di Li Gerba, who has been sending blessings for ten consecutive years, netizens lamented that their sisterhood is really long-lasting. In fact, really speaking, Di Li Gerba can become popular, which can be regarded as Yang Mi's hand, so in addition to sisterhood, the two are more of a kind of kindness. The story behind this is very long, and Rong Ah Liang said slowly.
[1] The inside story of the formation of Jiahang Media
In 2000, Zeng Jia joined the "Rong Xinda" founded by Li Shaohong and Li Xiaowan as an agent, and successively brought actors such as Gui Yalei, Chen Kun, Zhou Xun and so on.
In 2002, 16-year-old Yang Mi signed a contract with Rongxinda. Three years later, Zeng Jia took over Yang Mi's brokerage work. It was also in this year that Zhao Ruoyao became Zeng Jia's assistant. The business triangle has taken shape.
In 2009, Zeng Jia jumped to "Meiya Entertainment", and then Yang Mi and Rongxinda's contract expired, and he also went to Meiya Entertainment. Relying on the efforts of Zeng Jia and the team, Yang Mi received "Palace Lock Heart Jade", and became famous in a battle and became one of the first-line flowers.
On July 21, 2015, Yang Mi, Zhao Ruoyao and Zeng Jia established "Tibet Jiaxing". But their ambitions do not stop at this acre of land. At this time, in domestic entertainment, all kinds of hot money emerged, and the traffic economy rose. In order to participate in the capital market more professionally, Zeng Jia and Zhao Ruoyao also pulled Li Juan, a friend who has been friends for more than 10 years. Li Juan was born in PricewaterhouseCoopers, one of the Big Four accounting firms, where she spent many years specializing in capital-related businesses in the entertainment industry.
At this point, the team is assembled. Zeng Jia served as chairman and general manager, formulating the overall policy; Zhao Ruoyao served as the deputy general manager and carried out the implementation; Li Juan serves as the secretary of the board of directors and the director of investment, responsible for capital business; As a core artist, Yang Mi bears the heavy responsibility of making money and supporting newcomers.
From left to right: Li Juan, Zhao Ruoyao, Yang Mi, Zeng Jia
The addition of Li Juan found a breakthrough outlet for the partnership entrepreneurship of Zeng Jia, Zhao Ruoyao and Yang Mi, and also awakened the capital operation ability of Jiahang Media. After that, they quickly developed a series of capital market expansion plans.
In September 2015, Tibet Jiahang became the largest shareholder of "Xi'an Tongda", completing the backdoor borrowing and landing on the New Third Board. In June of the following year, Xi'an Tongda officially changed its name to the now familiar Jiahang Media. According to the 2022 annual report, Zeng Jia, Zhao Ruoyao and Yang Mi hold about 45.56%, 20.25% and 15.19% of the shares, respectively, making them the top three shareholders. Zeng Jia is the legal representative, chairman and general manager.
The actual controller of Jiahang Media is Zeng Jia, not Yang Mi. This dooms the operating logic of Jiahang Media, which is different from a studio that operates only around one star. That is to reduce the single dependence on Yang Mi and enrich other star product lines. This has the follow-up story of young artists such as Di Li Gerba, Gao Weiguang, Zhang Binbin, Zhang Yunlong, Zhu Xudan and other young artists signing, rising and soaring.
[2] Capital expansion of Jiahang Media
After the establishment of the Jiahang media team, they began to win over all forces in the film and television industry. This first step is to find money and expand large-scale production. On October 26, 2015, they found "Shangshi Pictures" with a state-owned background in Shanghai, which and Oriental Satellite TV are brothers of the same mother.
Shangshi Film invested 300 million yuan, subscribed for 20% of the equity of Jiahang Media, and signed a VAM agreement, Jiahang Media needs to achieve a cumulative after-tax net profit of 310 million yuan from 2015 to 2017, and at the same time, there can be no core management personnel and core artists leaving.
Yang Mi and Liu Kaiwei changed their marriages during this period, but the two survived until December 2018 to officially announce their divorce, and it is estimated that there is also this gambling completion consideration. Otherwise, Jiahang Media needs to buy back the 3.8 million shares held by Shangshi Film at an annual rate of return of 15%. It didn't take long for Jiahang Media's valuation to skyrocket, with a valuation of 1.5 billion yuan.
In order to complete the gambling agreement, in the three years from 2015 to 2017, the artists under Jiahang Media started the crazy filming mode. Yang Mi is even more comparable to a "model worker", according to incomplete statistics, Yang Mi filmed a total of 13 plays in three years, interspersed with many variety shows and multiple advertising endorsements.
Reflected in the performance, according to the disclosed annual report, from 2015 to 2017, Jiahang Media finally exceeded the target with a net profit of 82 million yuan, 129 million yuan and 190 million yuan respectively. In particular, the hit drama "Three Lives and Three Lives and Ten Miles of Peach Blossoms", not only completed the gambling task in advance, but also brought Di Li Gerba, Gao Weiguang, Zhang Binbin, Wang Xiao, Huang Mengying, Zhu Xudan, Lai Yi, Liu Ruilin, Daisi and other 9 actors in one go, and Jiaxing Media also became famous because of the "big gift package".
Among them, the one with the highest surge in popularity is Di Li Gerba. When promoting "Three Lives and Three Lives and Ten Miles of Peach Blossoms" in 2017, in many interview photos or promotional activities, Yang Mi tried to bring Di Li Gerba closer to the C position, and the interview let Reba speak first, and he would recommend Reba when he had the opportunity, which also paved the way for Di Li Gerba to participate in the sister "Three Lives and Three Lives Pillow Book" as a female one.
After getting the money, Jiahang Media is much more convenient to operate. They brought in "Huace Film and Television" as companions. Huace Film and Television is responsible for the production of TV series, and Jiahang Media pays money and artists to do the production and processing of TV dramas together. After the production of the TV series, how to sell it and to whom, in addition to the brother unit of shareholder Shangshi Pictures, Oriental Satellite TV, they took the second step.
In October 2016, Horgos Jiaxing, a wholly-owned subsidiary of Jiahang Media, signed a five-year strategic cooperation agreement with Mango Film and Television. It is agreed that Jiahang Media will provide one or two TV series for Hunan Satellite TV's "Youth Marching Theater" every year, and the two sides will share the brokerage income of the newly signed artists.
This means that Jiahang's artists will have enviable star platform resources, and it is also a mango station with a large young audience, which has also become an important bargaining chip for Jiahang Media when attracting and recruiting high-quality artists.
This is why Di Li Gerba was always popular on Mango Stage before she became popular, and the TV series she participated in could always be broadcast on the stars and accurately attract young people. Once Di Li Gerba succeeds, both Jiahang Media and Mango TV will benefit.
For example, dramas such as "Pretty Li Huizhen", "Fire Like Song", "Flowing Water", "Spicy Metamorphometer", "One Thousand and One Nights", "Happiness, Within Reach" and other dramas, the broadcast platform is either in the "Youth Theater" or in the "Golden Eagle Solo Theater", which are the moments with the largest audience viewing.
The above two steps went down smoothly, and the scale of Jiahang Media soon rose. Then, on March 24, 2017, they took the third step. Perfect World, an A-share listed company, subscribed for 2 million shares of Jiahang Media for 500 million yuan through its subsidiary "Junyi Yunyang". After the subscription is completed, Perfect World will own 10% of the shares.
Perfect World and "Beijing Culture" are both important parts of the "Beijing Circle", and hold great star-making ability and voice in the film and television drama circle. The chairman of the former is Chi Yufeng, and the chairman of the latter is Song Ge. The two from CCTV compound are not only brothers and brothers of Tsinghua University, but also have been partners and partners for more than nine years, and they were both founders and shareholders of Perfect World in the early years. In 2008, after the two brothers joined forces to establish Perfect Culture, they incorporated many people from the Beijing circle, including the team of Zhao Baogang, Teng Huatao and others. Later, when Song Ge founded Beijing Culture again, he united the teams of Du Yang, Lou Xiaoxi and Wang Jinghua from the "Huayi Brothers".
With this background, after Perfect World invested in Jiahang Media, the valuation of Jiahang Media climbed to 5 billion yuan, which is also the highest valuation in public reports.
After taking a stake in Jiahang Media, Perfect World's participation in star making began simultaneously. Its many potential artists such as Di Li Gerba, Zhang Binbin, Gao Weiguang, Li Xirui and so on have made great progress. Especially Di Li Gerba, because Yang Mi is already a mature star product, so the beautiful and flexible Di Li Gerba has become the first choice for the next pre-explosive product.
First, film and television dramas. Di Li Gerba was first sent to the crew of "Kra Lover", playing the second female Gao Wen, and the female one was Yang Mi's good friend Tang Yan at that time.
After the show was broadcast, Gao Wen, the ghost horse elf, let Di Li Gerba overtake in the curve of the track outside the silly white sweet, and the whole network was Di Li Gerba's second kill of Tang Yan, staging a textbook-level star-making process. There are also TV series such as "Spicy Metamorphometer" and "Fire Like Song", and there are also perfect film and television participation.
Since her debut, Di Li Gerba has starred in 5 movies, except for Yang Mi's "Heartbeat", the remaining 4 she is the heroine. It is worth mentioning that "Grocery Store" cooperated with Dong Zijian and "21 Carats" cooperated with Guo Jingfei have the help of Beijing culture. Dong Zijian is Wang Jinghua's own son, and Guo Jingfei is an artist under Wang Jinghua.
Second, variety shows. During the investment negotiations between Jiahang Media and Perfect World, the baby was unable to participate in the recording of "Run the First Season" because of her pregnancy, and Zhejiang Satellite TV did not wait for her, and it was Di Li Gerba who replaced her. Maybe it's that netizens have been aesthetically tired of baby, or maybe Luhan and Di Lireba's "land CP" is too eye-catching, and Di Lireba soared into the sky and harvested a lot of baby's traffic and business.
Seeing his own topics and traffic, he rushed to Di Li Gerba, and the baby quickly returned to the recording site of "Run" just three months after giving birth to his son, and announced his return in the eighth issue.
Because of the baby's return, Di Li Gerba's shots are naturally reduced. In addition, Lu Hanming officially announced his relationship with Guan Xiaotong and forcibly demolished the "land CP", which indirectly achieved the identity of Di Li Gerba's first female top after 90.
The ratings of "Let's Run" dropped again and again, Di Li Gerba ate the last bite of meat, turned around and went to Shanghai Oriental Satellite TV's "Extreme Challenge 5" as a permanent guest.
The founding producer of "Extreme Challenge" is Xin Baoyuan, the company of Zhao Baogang and his wife acquired by Perfect World, and Sun Honglei is also Zhao Baogang's artist. Later, the producer also had Beijing culture.
When Di Li Gerba joined "Extreme Challenge 5", she often did tasks with Lei Jiayin, and then she quit the next season, and it was Guo Jingfei who replaced her. Lei Jiayin and Guo Jingfei are both members of the "old TFboys" who pretend to be popular, and they are also related artists under Wang Jinghua.
Third, mainstream awards. The work is there, the popularity is there, and the awards must be matched. After all, for actors, the most direct proof of confirmed performance is to achieve mainstream professional awards.
On June 16, 2017, Di Li Gerba was nominated for Best Supporting Actress at the Magnolia Award hosted by Shanghai for the role of "White Phoenix Nine" in "Three Lives and Three Lives and Ten Miles of Peach Blossoms"; On June 18, 2018, with the role of "Fierce Song" in "Fire Like Song", she won the title of annual powerful actress who is still the first Internet Film and Television Summit hosted by Shanghai;
With the praise of her previous works, Di Li Gerba came to this day that was crucial to her career, the Golden Eagle TV Art Festival Awards Ceremony, on October 14, 2018, she defeated Liu Tao of "Army Division Sima Yi's Army and Division Alliance" with "Pretty Li Huizhen", Sun Li of "The Blooming Moon That Year", Yang Zi of "Ode to Joy", Yuan Quan of "My First Half of Life", Yin Tao of "Chicken Feathers Fly to the Sky", Kan Qingzi of "Sparrow", Ding Liuyuan of "Initial Heart" and other actresses, won home "the most popular actress" and "the audience's favorite actress" Two awards, and the Golden Eagle Goddess, became the most accomplished actress of the Golden Eagle Festival so far.
The producers of "Pretty Li Huizhen" are Mango Film and Television and Jiahang Media, and the broadcast platform of Shangxing is also Mango Satellite TV's "Youth Marching Theater".
It is understandable that traffic stars are "loved by the audience" or "most popular". But even so, netizens' dissatisfaction with Di Li Gerba, after this award, all emerged. "Pretty Li Hye-jin" is a remake of the Korean drama "She is Beautiful", the production level and reputation of the play are not satisfactory, Di Li Gerba was ridiculed by the group as "Queen of Water", the wind reviews plummeted, and the Douban score was even more miserable to only 3.1.
[3] Where does Di Li Gerba go?
The attention of capital comes and recedes quickly. In 2018, the film and television industry suffered a cold winter, many capital predators chose to withdraw to cash out, and many film and television IPOs were terminated. Also in May of that year, Jiahang Media terminated its listing on the New Third Board, less than two years after its backdoor listing in 2016.
After the termination of the listing, Shangshi Film took advantage of the tax earthquake in 2018 to cash out at a discount and made several hundred million and ran; Li Juan, one of the core partners, also took the opportunity to sell a large number of shares and cash out 250 million yuan.
Because of this tax turmoil, the forces of the "Beijing Circle" have suffered serious setbacks, and the Huayi brothers where Wang Zhonglei and Feng Xiaogang belong have not slowed down until now; Zhao Baogang under Beijing Culture and Perfect World was directly stranded because of Shuangzi's surrogacy and tax evasion, such as the film "Fengshen "Fengshen", which is the main control of Beijing Culture and directed by Wu Ershan, which was originally planned to be released in 2020 and directly delayed to 2023.
The power of capital is no longer there, coupled with the sequelae of the "Jiahang gift package" in the early years, Jiahang Media's life is not good. Not only was the drama style critic starring Yang Mi victimized, but Di Li Gerba's play as the female one did not escape.
as the female first starred in "Three Lives and Three Lives on the Pillow", the popularity of which could not catch up with the "Three Lives and Three Lives and Ten Miles of Peach Blossoms" that year;
When the makeup photos of "Long Song Xing" were officially announced, Di Li Gerba was also named the "ancient puppet face ceiling", and the GIFs were also good-looking. But I never expected that after the broadcast, I was crazy to be pulled by the sniper costume style, and the degree of topic, second creation, and recognition were not as good as Zhao Lusi, who was ridiculed as a "common girl";
The hottest thing in "Acquaintance with Junchu" is not Di Li Gerba's animalistic and cool nine-tailed fox shape, but Ren Jialun's "muscle suit".
Since the completion of "Public Prosecution Elite" in June 2022, Di Li Gerba has not filmed for seven or eight months. It was not until the suspense drama "Sword and Rose" cooperated with Jin Shijia in 2023 that it officially entered the group.
Di Li Gerba in the interview also revealed that he now has no inventory on hand, and he is very nervous about this state. A large part of the reason for saying this is that the broadcast effect of "Public Prosecution" and "Anle Biography" launched this year is not good.
"Public Prosecution", which cooperated with Tong Dawei, originally did not want to have many good results, as long as it could stabilize a certain rating on the Star Channel, coupled with a good reputation, but unfortunately, neither could be done.
The bonus to Di Li Gerba is minimal, and it also triggered black marketing to the home, resulting in Di Li Gerba not only having no high-ranking hot search to effectively promote his new drama during the broadcast, but also because of some old things and black materials were made up.
The subsequent "Anle Biography" was even more miserable. Secretly airborne not to say, but only dare to update one episode. How suddenly did this show start? Even the starring actor himself is estimated to have received the notice on the same day, because in the announcement video sent by Di Li Gerba, he was wearing the clothes that participated in the big show that night. In other words, the start of the show caught everyone off guard.
But how to say the result, "Anle Chuan" only updated one episode, but also collected almost all the characteristics of the street, the plot is unexpectedly crotch-pulling, what blood sea deep feud, stand-in literature are old terriers, from the emperor to the prince to the pirate's brain circuits are very degraded, and even the opening credits are sad.
The problem with "Anle Chuan" is that no matter which direction it is marketed from, it is a little boastful, the plot is spicy chicken, production fraud, styling on the street, dubbing is not pasted, and acting skills are only visible to fans.
On May 8, 2023, Yang Mi officially announced the end of the cooperative relationship with Jiahang Media. Di Li Gerba was put on the cusp of the storm, from the second sister of Jiaxing, to the first sister.
But like Yang Mi fans, Di Li Gerba fans are also extremely disgusted. In their opinion, "Sister Jiaxing" is a derogatory term, and it is strongly stated that "Di Li Gerba is an ordinary employee, who has been sucked blood after the fire, who is not pitiful?" ”
A big V posted that Jiahang Media knew that Di Li Gerba would not renew her contract, so the company deliberately dragged her with many things. The revelations are not necessarily accurate, but Di Li Gerba has indeed had negative news in the past six months, and Jiahang Media has not made a good counterattack.
First, the relationship with Huang Jingyu. Many times there have been entertainment records filming the ambiguous contact between the two, and often breaking the news. But they never affirmed or denied it. Later, it became more and more explosive, and even the news of Di Li Gerba and Huang Jingyu's hidden marriage and hidden pregnancy came out. During that critical period, Di Li Gerba did not enter the group for most of the year, and she could not even be seen on the red carpet and New Year's Eve party.
Second, Dior's endorsement storm. Dior's new collection copied the traditional continental skirt horse face skirt, but Dior just refused to admit it. At this juncture, Di Li Gerba turned his head and won the endorsement of the brand. This operation ruined a large wave of passers-by. The situation is awkward, not up or down.
The third is to cover the chest controversy. It is not uncommon for celebrities to wear a deep V dress on the red carpet. Fear of walking away and covering your chest is not without precedent. But because of this, only Di Li Gerba was scolded on the hot search. Moreover, because of Venus's sentence "I am afraid that the poor will see it, and I am afraid that the rich will not see it", Di Li Gerba received countless verbal criticisms.
Since its establishment, Jiahang Media currently has nearly 50 full-contract artists, including Di Li Gerba, Gao Weiguang, Zhang Yunlong, Zhu Xudan, Liu Ruilin, Daisi, etc., but only Di Li Gerba is still in the top position. What's more, Zhang Binbin, Huang Mengying, Wang Xiao and others, whose acting skills are more recognized, have also announced their contract in recent years.
It was reported that Di Li Gerba signed a contract with Jiahang Media for 15 years, which will expire from 2026 to 2027. For 31-year-old Di Li Gerba, there are still three to four years left to think about the future.
In the business of artist brokerage in this sector, Jiahang Media may find it difficult to hold the top such as Yang Mi and Di Li Gerba. However, its capitalization path does not end there. In June 2022, among the list of 360 reserve listed companies announced by Shaanxi, Jiahang Media appeared in C file, which is quite a comeback.
Compared with the highlight of 6 years ago, Jiahang Media has shown a declining trend. Di Li Gerba is a person in the bureau and knows the company's development trend best. In any case, bless Di Li Gerba, bless Jiaxing Media, you can get what you want, and everything will go well.