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Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

A few days ago, the news that Yang Mi waved farewell to her "old club" Jiaxing made a lot of noise, and some people said that she was a "victim" under the interests; Some people are concerned about what will happen if Jiaxing lacks this "cash cow".

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds
Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

But in fact, throughout Yang Mi's 18-year road to fame, there is a relationship that cannot be ignored with Zeng Jia, the helmsman of Jiaxing, and the two have supported and achieved each other all the way, and there seems to be no problem of who owes whom.

But in the eyes of netizens, why did Yang Mi's termination set off such a big "bloody storm"?

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

Digging deep behind is still "strange talk" under the entanglement of various interests.

1. Meet in microtime

As the "mysterious promoter" behind the "top" Yang Mi, Di Li Gerba and other superstars, Zeng Jia began to enter the public eye in 2012.

Before that, she was just an ordinary agent.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

Born in 1975, her first job after graduation was as a broker.

At the age of 23, Zeng Jia entered Rongxinda Film and Television Company and became an actor agent under producer Li Xiaowan.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

Li Xiaowan is the first generation of internal entertainment agents, has produced a lot of film and television works, and successfully discovered stars such as Chen Kun, Zhou Xun, Huang Jue, etc. In the early years, she worked as an assistant to Chen Kaige's father Chen Huaihao, and was also a strange woman in the internal entertainment circle.

She and female director Li Shaohong are friends, the two have fought side by side many times, and later cooperated together to open a company, which became popular with many stars.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

Crooked building, Li Xiaowan's son is named Lin Shen, and now he is renamed Lin Yushen, and he is also an actor.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

And Rongxinda was established by her and her friend Li Shaohong in 1995 under the premise of the restructuring of Beijing Film Studio.

Zeng Jia's major in university was not art-related, but he studied public relations management, but because he was quite interested in the actor industry, he entered Rongxinda after graduation.

It is said that Zeng Jia likes Zhou Xun very much, on the grounds that he has seen works such as "Daming Palace Words" starring her, and because the two are similar in age, they have also taken her after entering the industry, and have also brought Chen Kun, Zeng Li, etc., and have good contacts in the circle.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

In 2005, 30-year-old Zeng Jia came into contact with 19-year-old Beiying student Yang Mi, who at that time was born as a child star, but had not yet officially debuted, so he could only be regarded as a newcomer.

She acted in works such as "Tang Minghuang" and "Monkey Baby" in her early years, and played a supporting role for Sun Li at the age of 17, and played Guo Xiang in Liu Yifei's version of "The Condor Heroes" the following year, which surprised the audience.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

Therefore, Yang Mi gained the attention of Li Xiaowan, one of Rongxinda's bosses, and brought her under his command, so she met Zeng Jia and his assistant Zhao Ruoyao.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

The following year, Yang Mi was admitted to Beiying and began to study while working, so it was logical that she also became an artist managed by Zeng Jia, and after that, the three sisters complemented each other and began a journey to achieve each other.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

However, Yang Mi at that time was not the "top stream", not to mention compared with the "first sister of Rongxinda" Zhou Xun, even if it was Li Qin, Jiang Mengjie and other newcomers promoted by Li Shaohong, she was only a "dragon set".

But in Zeng Jia's eyes, Yang Mi is obviously promising, and he also understands her beauty very well.

Therefore, the plays that helped her get were Tang Xuejian in "The Legend of Sword and Fairy III" and Mo Xueyu in "Beauty Heart Scheme", which also became the starting point for her to quickly rely on her beauty to get out of the circle.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

However, there is an unknown bitterness behind this, Yang Mi once revealed that the stage of "people speak lightly" was slapped in public by the director, and he also put on makeup and wrapped in cotton clothes and other shooting, but he was suddenly changed his role...

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

Therefore, she once cherished the hard-won opportunity, and at that stage she relied on "quantity" to win.

Years later, Yang Mi recalled that he had the experience of filming 5 plays in 4 months, and was known as "desperate three niangs" by the outside world.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

Therefore, she had no choice but to play often, and the boss Li Shaohong also came out to "complain": "All her performances are programmatic." ”

But so what? Her time is coming.

In fact, as early as 2007, Yang Mi and Zeng Jia established Xi'an Jiaxing Film and Television Company, which shows that there is a plan for the future.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

Three years later, her brokerage contract with Rongxinda expired, but at that time, Yang Mi was suspected of not having the ability to be a boss, so she signed Meiya Entertainment in Hong Kong.

2. The Four Musketeers?

However, the only constant is that the agent beside Yang Mi is still Zeng Jia - she took her away when she terminated her contract with Rong Xinda, and the two continued to combine their swords and do more planning for the future.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

In the stage of winning by quantity, Yang Mi became popular because of "Palace Lock Heart Jade" and became one of the most popular "85 flowers", and therefore "lost" his former friends Liu Yifei, Liu Shishi, Tang Yan, etc., just like today.

Traffic equals capital, after Yang Mi became popular, Zeng Jia began to form a film and television company team, she and Zhao Ruoyao began to run all over the major art schools, select suitable newcomers, Di Li Gerba, Li Ruixi, Zhang Binbin and others, were selected at this time.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

At that time, Di Li Gerba only acted in a revolutionary drama "Anarhan", and then appeared in the romantic drama "Strange Fate in the Wind" starring Liu Shishi, playing the exotic beauty Li Ji.

She and Yang Mi belong to the same thick-faced beauty, it can be said that Zeng Jia's vision is good, but she did not expect that in the future, the two beauties would face the embarrassment of competing for cakes on the same plate.

There are rumors that Yang Mi terminated the contract, and there are also reasons for Di Li Gerba.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds
Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

Returning to Yang Mi, she fell in love with Liu Kaiwei because of filming in the year of her popularity, and the following year she began to lay out her own boss, so she starred as the heroine in "Midsummer Evening Sunny Day", when Zeng Jia was a producer.

In 2013, Yang Mi also became a producer and co-produced the romantic drama "Love in the Micro Era" with Huanrui Century, which cooperated at that time, but there was no splash in this drama.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

However, she has always won by quantity, but soon after because of her role in "Small Times" became popular again, although the film received a general response, it cannot but be said to be a brilliant stroke on Yang Mi's "record", and it has also proved her box office influence.

Next, although she married and had a daughter, her career layout was not stretched at all.

That's right, even when he didn't appear in front of the public, Yang Mi once showed a state of dominating the screen - there was a hit of "Small Times 3" on the big screen, and "Ancient Sword and Qitan" on the small screen broke the ratings.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

Also in this year, Yang Mi, Zeng Jia and Zhao Ruoyao established Jiaxing World Yang Mi Studio - it is the predecessor of Jiahang Media.

In 2015, Jiaxing Tianxia Film and Television Company was established, and it was reported at the time that Yang Mi, Zhao Ruoyao and Zeng Jia jointly invested 3 million yuan, so it was also rumored that "she is the boss".

But in fact, the shares of the three founders are Zeng Jia accounting for 56.25%, Zhao Ruoyao accounting for 25%, and Yang Mi accounting for 18.75%.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

In addition, Zeng Jia also found Li Juan, who has 10 years of working experience at PricewaterhouseCoopers, as the company's investment director.

In this way, the three behind-the-scenes "women's troops" of Jiahang Media were successfully assembled, and their division of labor was that Chairman Zeng Jia was responsible for formulating the overall policy, Deputy General Manager Zhao Ruoyao was responsible for implementation, and Director and Investment Director Li Juan was responsible for capital business.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

And the person in front of the stage is Yang Mi, who has become the "top stream".

A staff member of Jiahang revealed at that time that Yang Mi was only a partner, and his work was more focused on the front of the stage, but he was more attentive to the cultivation of new talents in the company.

In the first year of its establishment, the company landed on the New Third Board and achieved absolute control of the team through operation.

In October 2015, Jiahang Media had accumulated a net profit of 210 million yuan, so it signed a gambling agreement with Shangshi Pictures, which required to achieve a net profit of 310 million yuan after tax within three years.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

Therefore, although he is not a "big boss", as the most influential artist in the company, Yang Mi still has this goal and fights again.

She began filming all year round again, and it is said that after giving birth to a child, she only took a 3-month break, and immediately joined the group:

From "Dear Translator" to "Real Man" to "Three Lives and Three Lives and Ten Miles of Peach Blossoms", especially the latter, the number of online views actually exceeded 4.5 billion.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

According to incomplete statistics, Yang Mi filmed 13 works in a row at that time, and also increased the recording of variety shows, "singled out the big beam", the effect was obvious, so that Jiahang completed the triple jump, with a valuation of 6.5 billion.

There is no doubt that behind this achievement, it is not unrelated to Yang Mi's efforts.

But on the other hand, it is precisely because of Jiaxing's rapid progress that Yang Mi occupies the top position among the "85 flowers" artists and becomes the top of the top.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

Subsequently, Jiaxing took advantage of the east wind of "Three Lives and Three Lives and Ten Miles of Peach Blossoms" to send Di Li Gerba to the position of "new female top of the ancient style" and became the second sparkling "cash cow".

Di Li Gerba has also expressed her gratitude to Yang Mi for her help in interviews several times, but for two actresses of the same style, will they really be friends forever?

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

3. Forget about the rivers and lakes

In the year when "Three Lives and Three Lives and Ten Miles of Peach Blossoms" became popular, Zeng Jia said bluntly in an interview:

"Before deciding on a production, we consider which roles are suitable for which artists in addition to evaluating the project itself. Projects serve artists and artists promote projects, which is our standard when producing different from other traditional film and television companies. ”

Indeed, Jiaxing has created a new "playing style", but it has lost a lot of reputation in the midst of continuous difficulties.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

In this play, Yang Mi appeared with 9 newcomers of the company - this is also her contribution to Jiaxing.

However, although she has gained traffic in the frequent domination of the screen, her acting skills are still questioned, which is also the biggest problem she still needs to face in the future.

In 2018, she still has many works that have been broadcast, but neither "Negotiator" nor "Fu Shao" seems to have left more classic roles.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

Even if Yang Mi made a breakthrough interpretation of the literary film "Baby", it still could not reverse the public's inherent impression of her "vase".

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

But the "Waterloo" they encountered was more than that:

In the same year, Jiahang was delisted from the New Third Board and was regarded by the outside world as "abandoned by capital".

Coincidentally, in 2019, due to Jia Wei's work taken over by Yang Mi, he greatly squandered the aura, or texture, that he should have retained as an actor.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

The overexposure and frequent "bad films" made Yang Mi's fans unable to watch it, so there was a "fan tearing up Jiaxing" incident.

At that time, some fans appeared at Yang Mi's event site, not only holding up signs to protest his appearance in Jiaxing's self-made drama "May You Be Warm Morning Light", but also pulled out banners and even said:

"Jiaxing will kill himself if he is unrighteous, and refuse Jiaxing's self-made drama."

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

Some people say that this incident may be a watershed moment for Yang Mi and Zeng Jia and others, but in fact, she is still insisting on it.

After that, Yang Mi's hegemonic screen is still there, and the "bad drama" is still there, and the successive broadcasts of "Building Dreams", "The Eye of the Storm" and "The Twenty-Eight Laws of Love" all ended on the street.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

Yang Mi is like a "puppet" who strives to move forward, but seems to have lost his soul, always staying in the comfort zone, seemingly powerful, but actually empty.

She will still be on the hot search because of divorce, love, and even wink, but she has never been able to come up with exciting roles.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

In a similar situation as Yang Mi, there is also Zeng Jia's Jiaxing - in fact, don't look at Di Li Gerba, there are still 4 years to expire, but since "Three Lives and Three Lives and Ten Miles of Peach Blossoms", Jiaxing has no "explosive style".

This is the main reason why many people are worried about the future of Jiaxing.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

At present, there are 10 enterprises affiliated with Zeng Jia, of which 6 are in existence.

Now after breaking up with the "pillar" Yang Mi, it has also been concluded by the outside world: continuous slashing is almost a foregone conclusion.

But what more people care about is that Yang Mi and Zeng Jia and others have walked hand in hand for 18 years, why did they suddenly fall apart, even when they "broke up", they did not interact with each other?

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

Yang Mi once said:

"I don't rely much on my friends, and I don't deliberately maintain friendships. Any relationship is a natural good, if you want to come to me open my hand to hug you, you don't need to force you to leave. ”

Perhaps, this is the best footnote to this friendship, after all, in the entertainment industry for 18 years, I have seen too many people warm and cold, even my lover is not reliable, let alone friendship?

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

Only the interests are maximum.

Now looking at Zeng Jia and others and Yang Mi, it can be regarded as mutual achievement, but after the breakup, both sides may not have a good life.

Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds
Zeng Jia, the mysterious promoter behind Yang Mi: 18 years of mutual achievements? Under the interests, everything is floating clouds

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