What should come, will come.
On May 8, Yang Mi officially announced that she left the company she co-founded - Jiahang Media. Prior to this, the rumor that Yang Mi left Jiaxing had been circulating in the industry for nearly a year.
The most anxious are Yang Mi fans - they are all looking forward to Yang Mi leaving Jiaxing early.
From the message of this official announcement, you can see the clue.
Under Jiahang Media's Weibo, a fan with the ID "Papa Wasp" had the highest likes, saying: "Good gathering, good dispersal, thanks for companionship." But still that sentence, without Yang Mi, there would be no Jiaxing today. Judging from the certification information, "Father Wasp" is a big coffee fan of Yang Michao's words.
Another fan named cgjkkkkmm said, "The breakup should be decent, but Jiaxing has to say sorry." "It seems, what's the secret?
Fans with the ID "I just suffer" are "even more outrageous" and directly announce the lottery, saying that it is a "big day".
Yang Mi fans have been dissatisfied with Jiaxing Media for a long time!
A term that appeared on the hot search later, "I thought Yang Mi was the boss of Jiaxing", can explain some problems - fans have long felt that Jiaxing benefited from Yang Mi, but Yang Mi was used by Jiahang and did not benefit much.
In the early days of Jiahang Media, which used Yang Mi as the core selling point, Yang Mi's shareholding accounted for just over 15%. In his company introduction, Yang Mi can only rank three times: "Jiahang Media is an emerging diversified entertainment industry company jointly founded by gold medal producers, agents Zeng Jia and Zhao Ruoyao and partner Yang Mi. ”
It can be seen that Jiahang Media is only a company held by Yang Mi, not the core one.
As a first-line top, why is Yang Mi so "down", in the company, not as important as a broker?
It all started nine years ago.
-1-
2014 was the most important year in Yang Mi's life. Almost all of her life events so far have happened in this year.
On January 8 of that year, she and Liu Kaiwei held a wedding in Bali, which became the top priority in the entertainment industry. On June 1, Yang Mi gave birth in Hong Kong, gave birth to small glutinous rice, and Liu Kaiwei carried a baby basket to accompany his wife out of the hospital with an impressive picture. In July, "Ancient Sword and Qitan" starring her became popular and also brought Li Moufeng on fire.
It was also in this year that Yang Mi decided to set up his own portal. At that time, she was a signed artist of Huanrui Century.
Earlier, in 2002, when she was still in the third year of junior high school, she signed a contract with the Rongxinda Company founded by director Li Shaohong and producer Li Xiaowan, during which she starred in Zhang Jizhong's version of "The Condor Heroes" Guo Xiang, Li Shaohong's version of "Dream of Red Mansions" Qingwen, and "The Legend of Sword and Fairy 3" Tang Xuejian.
Yang Mi has stayed in Rongxinda for more than ten years, and has gradually become a first-line star.
But she didn't have a long time in Huanrui, and after two years, she still cooperated in the form of a studio - with a relatively large degree of freedom. She even holds shares in Huanrui.
On November 4, 2011, Yang Mi purchased 300,000 shares of Huanrui Century at a price of 1.2 yuan per share, and in June 2014, he purchased 200,000 shares of Huanrui Century at 25.35 yuan per share, for a total of 500,000 shares, becoming one of the star shareholders of Huanrui.
Although today's Huanrui Century is weak, top artists frequently leave, the stock price has fallen by 90% compared with the peak, and the major shareholders have become "old lai"; But ten years ago, as a "star factory" and a "explosive manufacturing machine", Huanrui's limelight was unmatched. In the year when the concept of film and game linkage was prevalent, Huanrui was favored by capital, and had the opportunity to go public and produce the "myth of creating wealth".
Yang Mi joined Huanrui, naturally rushing to get a piece of the capital market.
Guo Xiang played by Yang Mi.
However, Huanrui Century was unable to go public, and in 2014, just before and after Yang Mi gave birth, Huanrui wanted to borrow the backdoor shares of Taiya, but it ended in failure.
Unable to go public, it was impossible to cash out, coupled with the chaos of Huanrui's internal management, it also made Yang Mi annoyed and decided to leave.
With the official introduction of Jiahang Media, the company was established in 2014. In fact, the actual registration of the company was in 2015.
In March 2015, brokers Zeng Jia and Zhao Ruoyao established Beijing Jiahang Investment Management Co., Ltd. (transferred and renamed) and Beijing Jiahang Tianxia Investment Management Co., Ltd. (cancelled), at this time, Yang Mi was not yet a shareholder.
In July of the same year, after the establishment of Tibet Jiahang Sifang Investment Management Partnership (hereinafter referred to as Tibet Jiahang, which has been cancelled), Yang Mi only entered the shares, with a shareholding ratio of 18.75%; In October, Khorgos Jiahang Film and Television Culture Co., Ltd. was established, and in December, Beijing Xiyue Jiahang Film and Television Culture Co., Ltd. was established, which is also a signing platform for Jiahang Media's Beijing employees.
Less than a year after the establishment of Jiahang's series of companies, on May 12, 2016, Jiahang Media "listed" (completely acquired) Xi'an Tongda Industry through the backdoor, which was originally an enterprise that could not be related to film and television - mainly oil and gas engineering, and changed its name to Xi'an Jiahang Film and Television Media Co., Ltd., which is why the current registration date of Xi'an Jiahang is 2007.
In fact, although the name change took place in 2016, the actual cooperation was finalized in October 2015. At that time, Tibet Jiaxing, held by Yang Mi, had become the controlling shareholder of Xi'an Tongda Industry.
It is not easy to facilitate this matter in a short period of time, and it is conceivable that after a long period of planning, Jiahang merged with a "listed company" after only 3 months of its establishment - Jiahang itself is operating with capital.
After Tibet Jiahang acquired a controlling stake in Xi'an Tongda, it introduced a strategic investment in an A-share company. In November 2015, SMG Shangshi Pictures, a subsidiary of Shanghai Oriental Pearl New Media Co., Ltd. (the capital platform of Shanghai Radio and Television), acquired 20% of the shares of Xi'an Tongda for 225 million yuan, holding 3.8 million shares, corresponding to a valuation of 1.5 billion yuan.
However, this "shell" is a bit of rubbish - it was listed on the New Third Board. Due to the very poor trading activity of the New Third Board, Jiahang Media was delisted in May 2018.
This "backdoor listing" not only failed to realize Yang Mi's "dream of listing", but also dragged Jiahang Media or Yang Mi himself into the quagmire.
Because, when introducing Shangshi Pictures, a gambling agreement was signed -
A net profit of RMB310 million must be generated within three years (November 2015 to November 2018), otherwise Zeng Jiayang and others may repurchase shares worth not less than RMB200 million from Shangshi with 15% interest.
Yang Mi and Jiaxing entertainers.
-2-
In order to complete the gambling performance, Yang Mi can be said to have done his best, and in the past three years, he has taken over more than 20 programs, including film and television dramas and variety shows. Seven or eight a year, it's not crazy. This is not counting commercial income such as advertising and endorsements.
During the gambling period, although there were also movie masterpieces such as the 2017 hit dramas "Three Lives and Three Lives and Ten Miles of Peach Blossoms" and "Embroidered Spring Dao", most of the projects were overdrawing Yang Mi's personal fame and reputation. For example, the movie "Jue Ji" with 3.8 points, the TV series "Negotiator" with 3.5 points, the movie "Rescue Against Time" with 4.7 points, the TV series "Fu Shake" with 4.7 points, etc., eighty percent of the works are far below the passing line.
In those three years, Jiahang Media's net profit reached 400 million yuan, exceeding the gambling performance, although the valuation continued to rise, the peak was 6.5 billion yuan, with 15% equity, Yang Mi's net worth was at least more than 900 million, but this is all paper wealth. In May 2018, after Jiahang was delisted from the New Third Board, Shangshi Film "liquidated" its shares by selling Jiahang Media's equity twice, resulting in the latter's valuation shrinking.
This means that the harder Yang Mi works, the more Jiahang Media "can't".
There is no doubt that this sowed the seeds of dissatisfaction with Jiaxing among Yang Mi's fans. However, although Jiahang Media in those years experienced delisting and shrinking valuation, it also became famous and flourished in the industry, relying on the big and small, the old and the new, completed the training of many star artists, and Di Li Gerba became the top of the new generation.
At the same time, it also obscures its real problem - the company relies on Yang Mi, but she is only a minority shareholder.
As for why Yang Mi is a minority shareholder, it is also easy to understand, as a star, it is difficult for her to participate in the substantive management of the company, and Zeng Jia is understandable as a major shareholder. However, in the specific project contract, Yang Mi will inevitably have a higher personal share, and the rest will flow into the company, and then she will enjoy certain rights and interests from the company.
It is safe to say that in these 9 years, Yang Mi has personally earned a lot of money. On an economic level, she definitely can't afford to lose.
However, after all, Jiahang Media is not a company that Yang Mi is a major shareholder or even a controlling company, although she has a transcendent right to speak, but she has a somewhat "wedding dress for her" - no matter how well the company does a good job, she is only a façade and a small shareholder.
In fact, the most fatal problem for Yang Mi is not equity distribution, but image management and career development. Judging from the gambling with Shang Shi to ask Yang Mi to "desperately" take over the work, the latter is just Jiaxing's "money-making machine", without taking into account Yang Mi's own positive development in the field of film and television - although the probability is also Yang Mi's willingness.
What is positive development? As an actor, it is necessary to have works that are enough to stand and be recognized by the audience in depth and breadth.
In the past nine years, how many works has Yang Mi mastered? Similar to "The World" in 2022, and this year's "Crazy" and "Long Season", such content can be called classic in terms of influence and word of mouth. Does Yang Mi have it?
In addition to Xian Xia, it is also Xian Xia; In addition to idols, they are still idols. In terms of classicism, there is not even a role comparable to Guo Xiang and Qingwen in her early years.
She seems to have been in a hurry, but she has never been able to reach her destination.
It is undeniable that she is still in the top position, but at the same time, she is just a "business coffee".
Mixed into a "commercial coffee", it is okay to make money and fly, but as an actor, you have to have a little artistic pursuit, right?
This highlights the shortcomings of Jiahang's planning. In this matter, Jiaxing really needs to "say sorry" to Yang Mi.
Of course, Jiaxing not only lacks reasonable planning for Yang Mi's career map, but also gives priority to other artists from a commercial perspective. For example, Di Li Gerba, has been on fire for a long time, what is the masterpiece? People who are not fans may not be able to answer at all.
It is no wonder that the original intention of Jiahang was for "capital", and it is naturally difficult to plan the career of artists from the so-called artistic level.
From this point of view, Yang Mi's departure is inevitable. People always want to go high, and when they make enough money, they have to consider spiritual things, do it alone, shoot what they want, even if the salary is reduced, they must get a good script - I hope she thinks so.
So, boldly predict, Di Li Gerba will be the next to leave Jiaxing, and it will happen soon.
-3-
Many fans "banged gongs and drums and set off firecrackers" like the New Year, so that Yang Mi's behavior of leaving Jiaxing Media turned into a drama of "getting out of the sea of suffering".
Even if as mentioned above, Jiahang Media's planning is too poor and Yang Mi's shares are too few, but it is her personal choice. Jiaxing is not a "bitter sea", and Yang Mi is by no means an ordinary man like me.
Even if it is only a small shareholder, Yang Mi has a considerable weight in the right to speak in Jiaxing. Therefore, the problem of Jiaxing (if anything) is not simply the matter of Zeng Jia, the major shareholder.
And it is certain that Yang Mi is unlikely to be "bullied" by Jiaxing.
To put it bluntly, it's all something you want to do.
But it is precisely because of this that "a group of harmonious qi" has made the operation of Jiahang Media always feel that it is not sharp enough.
Zeng Jia, the head of Jiahang Media, is not as flamboyant and relatively low-key as Du Hua, who just landed on the capital market at the beginning of this year. This is also the reason why Jiahang is conservative in the market. The character of the founder of the company determines the fate of the company.
For a long time, many people have mistakenly thought that Yang Mi is the boss, which is also the problem of Jiaxing - too dependent on one person. There is no effective separation from the star halo, that is, "de-powering".
Whether this "separation" is the painful "de-Yang Miization" of Jiahang Media or Yang Mi's unilateral decision will be the key to Jiahang's next development. But for Yang Mi, this journey is over, and Jiaxing has nothing to do with her.
Many media described this incident as "Yang Mi's termination of the contract with Jiaxing Media", which is not accurate, she as one of the founders is actually not "terminating", but "withdrawing shares and leaving the market", as for how to withdraw or transfer shares, is another topic.
After Yang Mi and Jiaxing ended their cooperation, the most noteworthy point was——
Is it a good gathering and dispersal, or is it hidden turbulence? Will it take away artists such as Di Li Gerba?
In fact, Yang Mi's character also determines her today.
Xiao A, who had done entertainment promotion, recalled to "Entertainment Spring and Autumn" the Yang Mi she had contacted.
That was more than ten years ago, Yang Mi should still be in Huanrui, but also non-stop receiving projects, non-stop filming of various film and television dramas. Many entertainment practitioners feel that she is pitiful - the project is too full, there is no sense of quality at all, and it is basically a bad film. Therefore, at that time, her reputation was very poor and she was the object of ridicule by netizens.
At that time, Xiao A was responsible for participating in the promotion of Yang Mi's play, and needed shooting materials for publicity, so she was able to meet Yang Mi herself.
After Yang Mi understood the intention, he was quite cooperative, took Xiao A's mobile phone, and took the initiative to take a few photos of himself. "After taking the photo, I gave it to me, she was still like a little girl at that time, her eyes flickered, she liked to laugh and joke, and the whole person looked very cheerful." Little A said.
After the work, Xiao A found that his Weibo was forwarded and commented on by Yang Mi's fans. When I opened it, I found that Yang Mi had posted a piece of content on Xiao A's private Weibo. "I don't remember what the content was now, and I don't know how fans judged that this Weibo was posted by her, and I thought she was quite funny at the time. Later, there were too many comments, and I was annoyed, so I deleted the Weibo. ”
After a short period of work intersection, Xiao A judged that Yang Mi was a girl who liked to play pranks, had a sense of humor and was a little like a child, "I also contacted other actors at that time, but most of them were like soulless shells, and the words they said were designed, although they were also polite in private, but like dummies." Occasionally encountering Yang Mi with vitality, it feels very interesting, in short, it is very impressive. ”
Although Yang Mi's works have many bad reviews, and although there are hard injuries in her acting skills, for passers-by, her "bad feelings" are not outstanding - the public is relatively tolerant of her. In fact, just like the feeling of Xiao A, Yang Mi is somewhat "childish", which is why she has a passerby.
Because of her "childishness", she is not actually the material for business, let alone control the overall situation of the company. It also makes her tend to trust partners she has worked with for many years, such as Zeng Jia, who has been together since 2005.
Perhaps, now she is leaving, because she has really grown up?
Written by | brook
Curated | Editorial Department of Entertainment Spring and Autumn