In another weekend, another popular schedule in the film industry will be opened, as a sentinel battle for the summer vacation file, although the overall box office volume of May Day every year is not large, there can always be dark horses rushing out, and the schedule champion can basically harvest more than 1 billion box office, but the May Day file in 2024 is unexpectedly a little sluggish.
Purely looking at the strength on paper, this May Day can be called a traffic war, and there are currently a total of eight films scheduled, including five live-action films, including Wang Yibo starring in the new film "Peacekeeping Anti-riot Team" and Yang Mi starring in the new film "There is nothing that can't be solved by a hot pot".
In addition to Wang Yibo and Yang Mi's new films, there are three new films left, one is a romance film starring Zhang Zifeng, one is a comedy starring Jia Bing, and one is a Hong Kong film starring Louis Koo.
However, when the filmmakers warmed up and the pre-sale began, the actual situation of the new May Day films seemed to be a little unexpected.
- Yang Mi fell behind.
Whether it is the pre-sale box office or expectations, Yang Mi starring in the new film "There is No Thing That Can't Be Solved by a Hot Pot" is the countdown of the schedule.
At present, the pre-sale box office of "Hot Pot" is less than 4 million, ranking third from the bottom on the first day, and the number of people who want to watch it is only 131,000, ranking second to last.
Looking at the two data together, Yang Mi's new film on May 1st is very likely to "sit on two and look at three", but it is reversed, and the duel object has also changed from Wang Yibo to Gu Tianle, to see who can surpass "Pig Man Movie" and take the penultimate in the end.
Of course, it is not ruled out that the possibility of waiting for the official release of "Hot Pot" to counterattack, but judging from the attitude of netizens, everyone is not optimistic about "Hot Pot".
is still in the pre-sale stage, and some netizens have picked up the suspicion that "Hot Pot" has box office injection.
Statistics from professional ticketing platforms show that in less than two hours, the pre-sale box office of "Hot Pot" has increased rapidly, directly exceeding the rate of "Peacekeeping Anti-riot Team", which has always had fans at the box office.
Not only that, but after the rapid growth, the pre-sale box office of "Hot Pot" began to "dive" again, and it fell off a cliff.
With such a tortuous increase and decrease in the box office, combined with the suspected behavior of locking the scene, it is no wonder that netizens will question it.
However, some netizens explained according to the promotional rhythm of "Hot Pot", mentioning that they recently released ticket supplements, and some people chartered "Hot Pot" for Yang Mi.
In fact, every time there is a controversy about the box office water injection in the popular schedule, but it has always been lively on the surface, which has little impact on the movie itself, and ordinary audiences will not refuse to watch a movie because of the suspected water injection, and the biggest problem that "Hot Pot" is facing now is still on the starring Yang Mi.
——Yang Mi has recently been in a swiping business, not only has a new film released on May 1st, but also starring in a TV series during the same period, a movie and a TV series, at first glance it is not related, but because of Yang Mi's high attention, word-of-mouth linkage has been formed for a while.
More than one netizen mentioned that after watching Yang Mi's acting performance in the new drama "Harbin 1944", they would not want to watch "Hot Pot" at all.
Including in the industry, they are not optimistic about this new May Day film starring Yang Mi, and the highest box office prediction for "Hot Pot" is only 200 million, and some people even predict that the box office of "Hot Pot" will not exceed 100 million.
You must know that "Hot Pot" was exposed to cost 40 million, which still does not include the investment in publicity, netizens pinched their fingers, if they want to return to their roots, then the box office of "Hot Pot" must be at least 200 million.
Some time ago, several industry bigwigs talked about the problem of film investment return, more than a billion box office movies may not make money, and the project risk is extremely high.
At this time, I can't help but admire every investor who chooses traffic stars as the protagonists, such as "Hot Pot", Yang Mi is almost one of the stars with the highest topics in domestic entertainment, let her be the heroine of the movie, she is destined to be affected by a large number of off-screen factors, and I am also very curious, can Yang Mi and "Hot Pot" withstand wave after wave of controversy, do they still have a chance to counterattack?
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