#精品长文创作季#
Author|茼蒿
Editor-in-charge|Xiang Wanwan
There are many hot search events that occur on May Day.
"There is nothing that can't be solved by a hot pot" rushed to the top of the hot search list with a mediocre box office of 50 million.
People are single "by strength", and this movie is scolded "by strength".
The total box office of the May 1st stall exceeded 1.5 billion, and the results were not impressive.
But compared with the top three "Peacekeeping Anti-riot Team", "The End of the Road", and "The Siege of the Kowloon Walled City".
In comparison, "A Hot Pot" still seems weak, and 5 days after its release, it was announced that it would be withdrawn and see you at a later date.
If you can't fight, you can run, it seems to be protecting yourself, but it also reflects that your own conditions are not good and you have no ability to compete with others.
So withdrawing is not necessarily a wise choice, can the next schedule increase the box office?
The operation is as fierce as a tiger, but everyone is really disgusted by this behavior, and the appearance is really ugly.
So netizens said:
Who wants to eat hot pot overnight?
Movies are also starting to become popular 7 days no reason to return?
A bad movie is a bad movie, and it is a bad movie if it is withdrawn ten times......
In fact, the film's score is not low, and it was shortlisted for the Hainan Film Festival last year. The filmmaker is also full of confidence in the work.
So why did "A Hot Pot" come to this point, let's take a closer look.
01. Story positioning is not good
For a good movie, the positioning of the story is very important.
"A Hot Pot" is a work directed by Ding Sheng, which tells the story of four people who don't know each other sharing the spoils in the backstage warehouse of the theater, and accidentally involved in a murder.
A hot pot keeps tumbling suspense, among which there is greed, there is also deception, and it keeps reversing, and the identities of the four protagonists also surface, and the truth gradually emerges.
The idea and core of the story are understandable, but the positioning is not understood.
If "A Hot Pot" is positioned as a comedy, it can't make the audience in the theater laugh.
The jokes in it are also called slightly vulgar jokes by netizens.
If it's a brainless comedy, it's understandable, but the movie is positioned as a high-concept comedy, which doesn't live up to the mark.
The comedy is not successfully positioned, so it still has the gene of a suspense drama.
But after watching it, I found that this is just a use of the script killing model that has become more popular in recent years, and the film wants to create a sense of black humor, but unfortunately, its situation and characters are not convincing.
In the second half of the movie, when the part of the character puzzle is done, it is relatively lengthy, and there is very little suspense to express, which makes people feel that they are playing tricks.
The whole process of the movie is under a story framework, the motives of the characters are stuffed extremely unnatural, and all kinds of behaviors are just to hold on to the theme and fill the joke with words that they think are funny.
Both tried to catch it, but in fact none of them were caught.
02, the main creator and the later stage are not good
Everyone has different opinions on the acting skills of the actors, but for Yang Mi, many netizens do not buy it.
This is the result of inviting the teacher to guide her on the spot, and many of the action and eye dramas are too exaggerated, and she can't see her emotions, which makes it easy for people to play.
Yang Mi's recent hit drama "Harbin 1944" was also criticized by netizens for her poor acting skills, and they persuaded her to return to the comfort zone of the ancient puppet.
But Yang Mi's fans insisted on going their own way, and after "A Hot Pot" appeared at the Hainan Film Festival in 2023, fans also counted on Yang Mi to become one of the tens of billions of box office through this movie.
Now that the box office is sluggish, they are still trying to make up for it, and most of the reasons are attributed to publicity.
In addition to acting, post-production is also an important part.
In the soundtrack, in order to create a sense of tension, the movie likes to add dense drum sounds, but the audience only finds it noisy and does not feel the tense atmosphere.
The movie also added a lot of plots of Sichuan opera, and the tone of Sichuan opera itself is very noisy, and when the movie shows the elements of Sichuan opera, most of them are during meals, which is even more noisy.
Coupled with the director's 360° rotation and jumping shot, the audience has a sense of vertigo, and the experience is very bad.
The camera jumps, but there are not many movie scenes, and there are only a few places that come and go.
Therefore, the shooting time is relatively short, and the shooting time is liberated, and the story idea and post-production should be established, but they still did not meet expectations.
It is not difficult to understand why the audience who walked into the theater was so angry, and even felt sorry for the movie ticket.
03. Publicity is not good
In order to give Yang Mi a better step, Yang Mi's fans have always blamed the publicity of "A Hot Pot", but judging from the evidence given by fans, there are indeed big problems in the publicity.
First, the filmmaker's publicity has not reached the point, and there is no logic.
There is very little positive plot publicity, and the focus on official Douyin is limited to the actor's appearance, and the promotion on Weibo does not jump out of the actor himself.
There is no ability to deal with the black hot search, and the Haidilao coupon is sent to watch the movie, and it looks like it is linked with Haidilao, but it has not received the actual effect.
Second, although it was released during the May Day Golden Week, the screening was not in prime time.
In many cities, the film schedule is at 9 o'clock in the morning or 22 o'clock in the evening, and it is really difficult for anyone to enter the theater except for fans during this time period.
Another fan reacted that many theaters don't even have poster stands, and the audience who walks into the theater may not know that such a movie has been released.
In terms of the promotion of the movie, Yang Mi's fans may have done more than the official one, promoting it on various platforms, projecting the screen with a lot of money, and also sending tickets to the Krypton Cloud Charter.
As a result, the file was suddenly withdrawn, no wonder Yang Mi's fans were indignant about it.
But on the other hand, Yang Mi herself, she herself doesn't seem to be very concerned, as the heroine, the roadshow ran several important media venues in Beijing, and only posted two on Weibo.
Other older actors have run much more than Yang Mi.
On May 3, director Ding Sheng also started a live broadcast, but because of the poor box office results, he was in tears during the live broadcast.
The members of the main creative team connected were also in a very low mood, but Yang Mi's mood was very happy, and netizens saw her fighting with her friends in the King's Canyon.
Write at the end:
No matter how you look at "A Hot Pot", the reason for the failure is reasonable.
After all, how much you gain has too much to do with the pay, but no matter what the results are, you will withdraw at every turn, which is disrespectful to the audience.
There may have been force majeure factors in the earlier withdrawal of films, but now the withdrawal has become a fig leaf for the film's poor box office.
The box office did not meet expectations, and the first plan that came to the film's mind was to withdraw the file, but can the withdrawal change the bad ending of the box office?
Judging from the movies that have been withdrawn and re-screened in the past, there is little hope.
There were re-screenings of "Shaking the Sun" and "Mr. Red Carpet" before, but the final box office results were not ideal, and they were also labeled as "bad movies" by the audience.
Therefore, the direction of our efforts should be in the quality of the film, rather than playing some bad tricks to disrupt the market, make the audience lose confidence in the movie, and make the filmmakers who love movies feel cold.