This summer
Coconut water is out of the beverage world
Today is also the first hot search
Coconut water drinks are hot sellers
The expansion of production enterprises is still in short supply
Recently, Ding Xiaohang, a tea distributor, has been looking for coconut water drinks. A manufacturer in Xinyu, Jiangxi Province, was willing to provide only 500 cases of coconut water drinks at a time, which disappointed her.
Ding Xiaohang said: "Our tea drink launched a coconut water product, which suddenly exploded, and now the market is in short supply. So I came to the scene to grab the goods. ”
Sellers are under pressure, and so are producers. Nguyen Chao Binh's company, which used to produce cereal beverages rice milk, had only one production line for coconut water drinks last year, but this year it has expanded to seven, but it still cannot meet the market demand for the product.
Ruan Zhaoping, chairman of a food and beverage company in Jiangxi Province, said: "Compared with last year's data, production has increased by 600%. Now we produce more than 100 tons of coconut water a day, basically after the product comes out, it is sold out within three days. ”
In Hainan, the origin of coconut, some companies have also "launched" the coconut water beverage production line. A food company in Wenchang, which has been producing coconut sugar for more than two decades, also began producing coconut water drinks this year, and the products are also in short supply.
The data shows that since the beginning of this year, the number of "coconut water" related group purchase orders has increased by more than 300% year-on-year, and the number of catering outlets with online related products has increased by more than 368%.
Production enterprises "grab coconut water"
Raw material prices have been rising
The raw materials of coconut water are mainly derived from coconuts, which are affected by the high demand for downstream consumers, and the supply of upstream raw materials is also tight, and the price is rising.
Coconut water, there are two kinds of coconut green water and coconut water. Coconut green is a green peel coconut, which is generally drunk directly after peeling. Coconut is a ripe coconut with less moisture content and is generally used in the processing of coconut meat.
It is understood that the annual output of Hainan coconuts is about 200 million, which is generally sold as coconut green to meet the consumer demand of the local market in Hainan Province. In the face of the huge demand in the domestic coconut water market, some production enterprises have set their sights on imported coconut. In the past, only white coconut meat was used to process coconut, but now the small amount of coconut water in the coconut is also collected, and some companies that process coconut meat have also transformed into producing coconut water.
Fu Fangbao, head of a coconut water production enterprise in Hainan Province, said that coconut water has now changed from scraps from coconut processing to an important profit point, "In 2020, we mainly sell coconut meat with these coconuts, and no one wants coconut water, we have to pay people to take it outside for processing." Later, someone asked for it, from 100 yuan 1 ton, to 500 yuan 1 ton, 600 yuan 1 ton, now almost 4000 yuan 1 ton of coconut water. ”
For the popularity of coconut water
Many netizens said
Love to drink coconut water
Only to know that it is sometimes scraps
In the face of rising prices for coconut water
Some netizens shouted
Coconut water freedom is about to be lost
And let me not drink it
How can we seize the opportunity of coconut water consumption?
In order to meet the demand for coconut products in the domestic consumer market, Hainan has increased its imports of coconuts this year, while some enterprises have also begun to set up factories overseas to expand the territory of the coconut industry.
In February this year, Hainan Yangpu Port imported a batch of fresh coconut green from Thailand, and as of July, a total of about 1,200 tons were imported, and the overall import volume of coconut is increasing.
In order to reduce logistics and raw material costs, some companies have also begun to set up factories in Southeast Asia, which produces more coconut. Industry experts believe that it is necessary to take advantage of the current increase in consumer demand for coconut aquatic products to enhance the development of the coconut industry.
Source: Shanghai News Broadcast synthesized from CCTV Finance, Polar News, netizen comments, etc