The biggest problem with the entertainment industry is that it is more anti-intellectual,
There are too many low-end leeks.
Wang Mudi: Today's "Financial Lang Eye", we focus on "celebrity and wealth". Recently, the movement of the public opinion circle is indeed a bit big, so big that the financial program has begun to pay attention.
The first topic, "Financial Lang Eye" has been broadcast for 13 years, I have been mixed with Professor Lang from a newly graduated student, mixed with a little fame, many people say "Mudi is now a celebrity" I generally shake my hand, no, I am a personal name. The two words of celebrity and personal name are reversed, what is the difference?
01 What is a celebrity?
Tan Fei: The difference is particularly big, the name of the person has to be precipitated for 10 years, then he is called a celebrity. There is also a word "solar terms" and "temperament", which is actually the same truth. The name of the person has reached a certain level, and the real gold has been refined, and there is no problem to become a celebrity.
Feng Laiyi: I think this thing is actually a very deep topic. For example, Mudi, are you? Is the name "Wang Mudi" you? It's you, but once it's injected into the concept of capital, once it becomes a brand, it's not necessarily you. This difference between the attributes of the person and the attributes of your IP.
Wang Mudi: As a well-known personal name, what do you think is the difference between a celebrity and a personal name?
Lang Xianping: Let me first say that I am not a celebrity, I stand with celebrities. Celebrities have a specific role, you have to play him well, this society gives you a certain degree of visibility, you have a great responsibility.
Wang Mudi: Play well. The word is used well, but the problem is that a lot of people don't play it very well now. Let's first talk about the entertainment industry, there are sky-high contracts, there are tax evasion and tax evasion, there are drug abuse, cheating, domestic violence, and academic qualifications. Why is there so much entertainment during this time?
Tan Fei: I think the first reason is that the entertainment industry is a special public circle, everyone pays more attention to it, many people have many fans, the effect is large, and the media is also closely watched. Second, I think there is a phenomenon in the entertainment industry, young people are particularly able to earn money, for example, some people who are twenty years old can earn one or two hundred million a year.
Now some listed companies have a profit of tens of millions a year, so there are a lot of spotlight on them. Third, now the state has issued some policies, you see what we call the "Clear Action" rice circle cleaning, it is a sub-strategy under a unified strategy for the healthy growth of adolescents, and it is an escort for the growth of adolescents.
For a while, we saw many young people addicted to star chasing, even stealing their parents' cards to tip, constantly buying their albums, and even tearing each other apart. Have you ever seen a tearing thing?
For example, a man and a woman, originally the male one and the female one are equal, but the male one thinks that I should be in the front, and the crew may feel that the women are preferred, and the women are in the front row, and do not do it. As a result, the fans of the male one ran to the account of the female one and frantically attacked her, and the fans of both sides tore each other apart. You say that this phenomenon makes people not feel bad.
Lang Xianping: For example, you just said that young celebrities make so much money, and then compared with the people who have contributed the most to scientific research in our country, they are far less valued than these people, so they will cause a lot of dissatisfaction in society, which is certain.
Wang Mudi: But things are still changing. Professor, recently this top stream positioning has changed, you see some time ago Mr. Yang Zhenning's hundred years old, Mr. Yuan Longping's death, young people have been brushed screen, they have now become the new top stream and celebrities.
Lang Xianping: Yes, I used to be a professor at hong Kong Chinese University, And Ko, and when he passed away, I posted an obituary. Wow, many of the people who brush the screen are young people, so after 90 or 00, the phenomenon has changed a lot.
Tan Fei: Actually, you see that There is a particularly big change in Sina Hot Search, the original top 20, 18 are stars. Small fresh meat, small flowers. Now there are many other news, such as the hero of the Tokyo Olympic Games, Su Bingtian, Quan Hongchan, and even that day I saw Yu Hua on a hot search.
Feng Laiyi: I think this thing is like this, we don't think that a person can only go to powder one person. He may be in the fan star today, tomorrow he saw the scientist he also went to like. Because there are many levels of human needs, there are entertainment and there are also higher levels of this need, and the two should not be opposed.
Wang Mudi: Yuval Harari has this description in "A Brief History of Mankind", saying that two professors who may win the Nobel Prize at Stanford University in the United States will never talk about quantum mechanics or Schrödinger's cat when they talk about each other. They would talk about the female professor next door wearing a miniskirt and red dress today.
02 Capital's boost to the celebrity effect
Tan Fei: Some people say that one of the biggest losers in hot search is called Wang Feng, Wang Feng is ready to release an album, ready to open a concert, immediately a star covered him, and many of his covers are that kind of young, behind which is the power of money. In fact, to rectify the rice circle, the first thing is to rectify capital.
I'll calculate a cost with you, once the capital is successful, the profit is very high. For example, at the airport, spend tens of thousands of dollars to hire some people, children a few hundred dollars a day, hire hundreds of people. But one day his play was broadcast at the same time, the advertiser saw the news, millions, tens of millions of endorsements may have. Tens of thousands to ten million, you say that capital will not be desperate to take risks?
Lang Xianping: The government must also crack down on this aspect and channel it. Capital is going back to where you should go.
Tan Fei: There is also a rumor in the entertainment jianghu that some celebrities like to do their own traffic. Websites are willing to work with such stars. Because he himself wants to maintain. His plays, he himself has to spend money to maintain, do not need the website to spend any money. Therefore, a complete industrial chain has been formed in this, and a large amount of income can be obtained by creating false traffic, and the income can be fed back to continue to counterfeit traffic.
The biggest problem in the entertainment industry is that it is more anti-intellectual, and there are too many low-end leeks. Maybe the stars think that I have no money, I put out a record, I expected it, and it will be finished after half a year, but someone has already bought it, and it has been repeated hundreds of thousands of times.
Feng Laiyi: I sometimes think about these phenomena, in fact, there is nothing that the whole world can do. Now is an era of sinking markets. What was the internet user structure like 20 years ago? It is to discuss the national economy and people's livelihood in the forum. What is the current netizen structure?
That day, I looked at the data company out of a netizen structure, the academic level of primary and secondary schools is 70% or 80%, and the university level may be less than 10%. So what are these e-commerce companies selling in the sinking market?
The entertainment world is the same. Technological development actually brings flattening. Who was Lu Xun talking to 100 years ago? Lin Yutang. He was arguing with Liang Shiqiu. Now Mudi, if you go online, who are you arguing with?
Wang Mudi: In the words of Teacher Feng, the internet used to talk about the wind and clouds, and now the Internet talks about the wind and the moon.