Source: Global Times
The radio and television stations of Shanghai, Jiangsu, Zhejiang, and Hunan provinces and cities were recently interviewed by the competent units for the problem of "excessive entertainment" in satellite television programs, which aroused widespread concern, which shows that all strata of society have developed a general tiredness of certain phenomena. When it comes to media platforms such as satellite television, which have a wide range of dissemination and a large number of viewers, it has become the proper meaning for the relevant departments to supervise and guide them when necessary.
Image source: Visual China
Previously, some variety shows have been pointed out by netizens, because they are more or less "too entertaining", that is, creating vulgar content, misleading the audience, and promoting bad values. For example, some programs have changed from "who is on the fire" to "who is on the fire" in order to rub the heat; some programs are frequently exposed to attract attention through various "pouring cold water" and "fake conflicts" and other guest confrontations, and negative news such as content plagiarism, cooperation with Internet celebrity companies to create fake news, and big-chested Internet celebrities also appear from time to time. As for some marriage and love programs, "acting according to the script", "the more strange the concept of marriage and love, the better", and inviting "fake vegetarians" to make a big fuss on the scene, etc., are no longer news.
Today, the four satellite TVs have been interviewed collectively, reflecting the importance attached by the relevant regulatory authorities to the above issues. Some satellite TV programs have similar controversial phenomena, which are not problems formed in the short term, they are one of the negative phenomena that have emerged in the development of cultural communication platforms. Like the chaos of the rice circle, bad hype, delay drama, soft pornography live broadcast, etc., although it does not exclude the malicious manipulation of some bad capital, it is more that the relevant personnel have blind and short-sighted, lack of reasonable and long-term planning. They have no values and sense of mission to consider, willing to be vulgar, the courage to "innovate", and have competed to "brush the lower limit". All they want is the topic and the traffic, and they only pursue the benefits that come from it.
Although this kind of "excessive entertainment" phenomenon has been repeatedly mentioned and criticized by many well-known people inside and outside the industry, and even triggered controversy. Unfortunately, without the intervention of coercive means, many people are still looking at each other and thinking that "I don't do what I suffer" and "if I don't do it, the money will let others earn it." This distorted mentality has caused some cultural communication operators to always try their best to shape values and assess social impact, and finally form a vicious operation idea of "only profit is the goal, the plan is not thinking, and the thinking is not regretful".
The most straightforward translation of "over-entertaining" is vulgarity. Vulgar cultural products, whether produced in the "official media" or originating from the "people", should be rectified with the most severe attitude. No matter who they are, as long as they dare to try to challenge the mainstream values of society and profit from them, they will "interview" at the light and "close the tension" at the most important. This kind of governance will become the rule of supervision of our cultural communication platform for a long time in the future, hoping to use it to drive away evil spirits, correct audio-visual, tree new winds, and cultivate good people.
Moreover, whether it is satellite TV chaos, film and television chaos, or live broadcast chaos, they all influence each other and "learn" from each other. In mid-October, the WeChat Security Center issued the "Governance Announcement on the Live Broadcast behavior of the video number "No Lower Limit Bo Eyeball"". Changsha, where Internet celebrities gather, has also begun to carry out special governance of online live broadcasts that flood the streets and alleys. We have noticed that since the emergence of the live broadcast function of various platforms, many online live broadcasts have carried out vulgar live broadcasts at all costs in order to view and click rate and induce users to tip. Wash your feet and soak your face, kneel down on the street, learn to climb a dog, deliberately dress up to be scary... Even do some "very torturous" and "very torturable" things to win the attention.
These people probably think that as long as they can make money, they can do anything. Over time, such vulgar operations without a lower limit are bound to attract a large number of people to follow suit. As of today, nearly 100,000 accounts have been banned on some live broadcast and short video platforms, all of which are due to the dissemination of vulgar content. This is just some "not into the stream" live broadcast phenomenon, which is still a folk behavior. In terms of film and television themes and marketing topics, in the past, there was a general lack of sober understanding for a period of time, some relevant practitioners mistakenly thought that "black cats and white cats, can attract attention is a good cat", there is a phenomenon of self-deception blindly pursuing traffic and hot search.
These vulgar webcasts, variety shows, and film and television works, if not rectified, will plague more than a generation. Our society needs to operate benignly, and various communication channels that affect social ideology and concepts are particularly important. Protecting the positive energy of society and promoting people to form healthy three views is always what every person, program and institution with conscience and literacy should consciously practice. Therefore, the governance of vulgar chaos in the cultural and entertainment industry is a baptism for the cultural and entertainment industry; it is a good thing for the public. For satellite television or any other cultural communication platform, they should be more soberly aware that the audience really appreciates the "flower", rather than the frequently exposed "melon".
We should thank the consciousness and action of positive energy in society, which is beneficial in modern times and beneficial in the future. It always reminds us that no matter who it is, no matter what platform, it is especially measured when spreading values. (The author is a producer, planner, and founder of "Four Tastes of Poison Uncle")