The economic situation has changed beyond imagination, and it is stable to step on the next trend?
This year's goal is to earn 5 million, but it is still 6 million short of 6 million, and the loss is 1 million. Many companies felt this way in the first half of the year, and although the most difficult three years have passed, it is becoming harder and harder to make money because of the slowdown in increments. Both population and export growth are slowing, does this mean that ordinary people have no chances, and where will wealth growth be in the future?
Economist Keynes pointed out that when the socio-economic development reaches a certain level, the opportunity will upgrade from paying for goods to paying for experiences. Therefore, in the future, the growth of service consumption may exceed the consumption of goods, and opportunities may be hidden in it. How do you do that? The key is to upgrade to selling services. In the next decade, it will be worthwhile to do all business with the idea of selling services again.
What does it mean to sell services? For example, if you sell clothing, you can upgrade to a personal dressing assistant for customers; If you sell milk powder, you can upgrade to Baoma's parenting consultant. How do I upgrade it? The most important thing is to do a good job of private domain.
Private domains are not a new topic, but over the past three years, many people have mistaken the concept of private domains. Just desperately increasing the number of private domains by advertising and issuing coupons is not a real private domain. The key to private domain is to make friends first, then do business, not come up and sell. How do you do that? For example, the dental industry is highly competitive in the mall, how to retain customers?
In the past, the dental industry contacted customers through advertising, telemarketing, etc., but these methods were easily overlooked. In order to make customers patiently listen to you, one dental hospital tried to add customers to the company's WeChat. This way, customers have the opportunity to chat with you slowly, but adding friends doesn't mean customers will pay attention to you. The key is how to interact with customers with WeChat.
The dental hospital has adopted a three-step strategy. The first step is to plant grass in the circle of friends, and first send some moments of dynamics, such as changes before and after the customer's teeth, the introduction of new equipment, etc. In this way, it is easy for customers to see. The second step is to wait for the customer to come and ask, at this time you can understand the customer's needs and send them information. The third step is that if the customer decides to see a dentist, they can make an appointment in the private domain with one click. Through these three-step strategies, the dental hospital has achieved a conversion rate of more than 90% in private domain customers.
The dental hospital also uses WeChat to label customers with different labels to record their needs, so that targeted communication can be carried out and transactions can be promoted. This dental hospital has more than 200,000 private domain customers, and it takes a lot of manpower to serve so many people, but if you choose the right tools and the service process, the cost of serving one person and serving 10,000 people is almost the same.
Enterprise WeChat can enter professional reply techniques in advance to facilitate customer service to reply to customer questions. At the same time, you can use the label and group sending function of WeChat to notify customers of preferential activities, and only send messages to eligible customers without disturbing other customers. The advent of the stock era does not mean that opportunities disappear, and upgrading from selling goods to selling services is the key to capturing future wealth growth. As long as you use the tools and serve well, anything is possible.
This is just the beginning, there may be many more wealth growth points in the future, but selling services is an important direction. Hope the above content can give you some inspiration.
