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- Source/Chief Business Intelligence
- Author/Chief Business Intelligence
Introduction: Pinduoduo is a dark horse killed in the later stage, and when Jingdong is facing a business crisis with all experience, this shopping platform has blazed a new trail to kill a bloody road. It's just that no one expected that Huang Zheng, the founder of Pinduoduo, had just turned 40 years old and chose not to "fight".
Since the launch of Pinduoduo's software, it has faced rave reviews. Pricing close to the consumption power of the middle and low-level people has contributed a lot to the country's economic growth.
During the epidemic, students took online classes, and children with tight families faced the problem of not being able to study smoothly, and could not afford expensive tablets or computers.
But such an excellent platform, who built a huge empire? This has to talk about the character of "Huang Zheng".
With his ordinary life, he created his own miracle.
01, the road of "dark horse" running wildly is not easy, pragmatism has always been Huang Zheng's wealth code
Huang Zheng actually does not have a lot of gorgeous experience in his resume, and he is too ordinary compared to those rich second-generation entrepreneurs from wealthy families.
I haven't studied many excellent business courses abroad, nor have my parents been exposed to it since childhood.
On the contrary, when he was a child, Huang Zheng's family has been living a hard life at the bottom of the common people.
Perhaps this planted a seed of success for this ordinary man: it is precisely because he has experienced human suffering that he can jump out of the solidified business thinking and see the hidden consumers.
The university where Huang Zheng graduated was Zhejiang University, and at this time, fate gave this bitter child a chance to turn over the battle, because the favor of professional tutors gave him a valuable opportunity to study abroad.
When Huang Zheng was in his junior year, his fortunes began to rise, and at a young age, he was seen by a very prestigious person on the Internet as potentially powerful.
In this way, under the competition of the two nobles, Huang Zheng chose Duan Yongping as the leader of his career.
Duan Yongping was a well-known figure in the country at the time, and he graduated as a graduate student at Chinese Min University in 1988.
Later, this excellent graduate student in economics began his own entrepreneurial road, and the accumulation over the years led him to the creation of two well-known brands, "Little Bully" and "BBK".
It was precisely because of Duan Yongping's talent that Huang Zheng won the praise of this "big man" without hesitation: "When I first met Huang Zheng, I could conclude that this young man's future achievements must not be below me. ”
Source: Duan Yongping said
Because of this, Huang Zheng gave up his iron rice bowl at Google in 2007 and prepared to create his own big world.
The first time he started his business, Huang Zheng brought the small e-commerce platform Ouku he took over from Duan Yongping to give it a new life when it was on the verge of desperation.
Duan Yongping began to understand at this time that this traditional model of imitating the business model of successful large e-commerce can never stand out.
Huang Zheng talked about Duan Yongping when he participated in the show
The second time he started his business, Huang Zheng seized the footsteps of the times and founded his second company for fun, and he was unhindered.
This time, Huang Zheng chose to open this company and deeply understood how to help e-commerce merchants achieve a win-win situation.
However, Huang Zheng seemed to be dissatisfied with only showing his skills in the trading platform, so the third time he turned his goal, directly hit the game industry, the competitive game market, Huang Zheng can actually stand out and make a big profit.
02, "ruthlessly" grabbed the cheats of the times to win the championship in one fell swoop, and later came to the top
Huang Zheng has repeatedly won battles on the road of entrepreneurship and truly realized the low opening and high of his life, but a successful entrepreneur never stops his own progress, and this person is the same.
Huang Zheng still did not forget Duan Yongping's words, so he returned to his original intention and began to carefully study his old bank - e-commerce.
If the traditional marketing model cannot make the enterprise flourish, where should it break through? Where to start?
While thinking like this, Huang Zheng intensively prepared various market prices and trading needs, and finally the emperor paid off, and he found a detail that no one cared about.
It can be said that details determine success or failure, and when he was a child, he came from a poor family and set his sights on the daily consumption of the people at the bottom.
So Pinduoduo is rooted in this concept and is frantically thriving in the e-commerce platform market. Its main platform keeps the price of goods to a minimum, so that people with less solid economic foundations can consume.
In addition, Pinduoduo broke through traditional business for the first time and adopted an innovative single-order model. Through users to trade relay, form more industrial chains.
In addition, Pinduoduo's positioning is an online trading platform settled by suppliers, which is different from previous e-commerce, focusing on a way for users to experience shopping during use.
Because compared with other platforms that are booming, Pinduoduo has implemented a new concept and implemented a very down-to-earth business model, which suddenly made Huang Zheng a sum of money.
In the early stage, its marketing methods were also very advanced, taking advantage of the user's low-price demand and inflated desire to consume, so that the broad masses of the people made a wave of hot street publicity for it for free and voluntarily.
Huang Zheng captures the psychology of consumers, because of the low threshold, so the consumer coverage is very wide.
Therefore, in this way, the power of society in this era is used to move the big ship of Pinduoduo steadily in the competition of wind and waves.
In 2018, Pinduoduo went public, and by 2020, Pinduoduo has earned a shocking amount of 300 billion yuan for Huang Zheng.
03. The "good deeds" of caring for the bottom consumers, "speed" has once again become synonymous with Pinduoduo
Because the consumer group targeted by Pinduoduo is very large, both men and women, old and young, can have corresponding purchasing power.
So in this way, Pinduoduo is not just a simple platform.
Over the years, Pinduoduo has indeed provided a lot of convenience for many people because of this original intention of "starting from the bottom people", and it has also made people impress this online e-commerce trading APP.
For rural or some poor people who cannot pursue high quality, the meaning of Pinduoduo's existence is a tool for them to keep pace with the world trend.
They usually feel that although they can't use a famous brand, they are satisfied if they can buy something new at a low price.
There really is this group in the country: their Engel coefficient is very high, and they have no budget for shopping at all.
During the epidemic, when everyone complained about online classes, there was a group of children who could not even afford the basic tools for online classes.
Some families do not have a smart phone, they can only find relatives to borrow it, borrowed mobile phones do not have Internet, can only rub neighbors, some only have a smart phone, sighing between several children.
I once saw an extremely sad expression of true feelings under a merchant selling tablets in Pinduoduo:
"There are four elderly people in the family, and the next three children are counting on eating, and every day when they open their eyes, nine people rely on themselves to eat, this tablet is very useful, and the children in the family can finally go to class."
Many times in the face of these low-priced goods from all over the country, you can always see the hardship of life.
For many people now, life is sometimes not a choice question at all, but a road in Huashan.
Between eating a possible stomachache and not eating and starving to death, making a decision is actually very simple, and even helpless.
And this platform seems to give them a right to breathe a little.
04. Treat the masses as a black flow of sheep, do you fight or not? Slash?
But it soon became discovered that Pinduoduo was advertising for them for free or even "forced" under the banner of making it nice for them.
I believe that Pinduoduo's "chopping a knife" has long become a well-known phrase in recent years. But how did it change from "if it's a brother, help me cut" to "let me cut a knife and delete a friend"?
Many people once shook out their connections in this life, worked hard until the last moment, only to find that the progress bar of the bargain would no longer move, only Minghuang: 99.1%.
In fact, I knew once that Pinduoduo can't throw the pot to technology or algorithms.
Because the display is artificial, the algorithm is also operated by a human.
But there are still consumers who look at those who get red envelopes, so they bury their heads in hard work again and again, hoping that they can "get the wool of Pinduoduo".
But in reality, consumers are the miserable flock.
Pinduoduo's various fresh gameplays: "cash carousel", "withdrawal of 800", "invite two more people to successfully bargain" and other marginal information, so that many people jumped off the fire pit.
What's more, the previous polite rejection of the speech is completely impossible to prevent here, because: Pinduoduo has a hundred ways to make you bite the bullet and download.
Not only is it used as a free publicist, but Pinduoduo also has no pass in the quality inspection of many products.
There have been news reports that the hot water kettle bought in Pinduoduo suddenly exploded after being plugged in, causing serious physical injury.
Later, the consumer carefully looked at the electric kettle and found that although the word "beautiful" was written, there was no MIDEA logo, which was simply hanging a sheep's head to sell dog meat.
Pinduoduo is also gradually jokingly called "Pinduoduo" by everyone, because of the counterfeit, because of the lack of two pounds.
Many merchants of Pinduoduo have seized the trust of consumers and are thinking about counterfeiting all the time.
The food that enters the mouth, the clothes that stick to the body, the tissues that stick to the mouth, and the laundry detergent, many of them have no quality inspection report, and even the manufacturers have "found no such person".
From CEO Huang Zheng to co-founder Dada, Pinduoduo always felt that this was the responsibility of the merchant in the face of the public's accusations, and they never responded as the person in charge of the platform.
They say that Taobao is also selling fakes, so why not Taobao. They said that Pinduoduo is still just a child, why should Pinduoduo bear the problem of fakes. They say that this is a conspiracy and that someone wants to slander Pinduoduo.
05, the willful dream of the "richest man", the rapid retreat into life sciences
In any case, nothing is black and white, and Huang Zheng's entrepreneurial road is indeed a miracle, but how can such an excellent person stop moving forward.
However, unlike the previous entrepreneurial goals, Huang Zheng suddenly announced that he chose to leave the CEO position when the Pinduoduo platform was in full swing.
This is indeed very puzzling, but Huang Zheng has long made a more surprising move: he has invested a total of 100.95 billion yuan over the years to establish a charitable fund to contribute to public welfare.
According to relevant news reports, Huang Zheng has been engaged in charity over the years, and has donated many shares of Pinduoduo.
After doing these things, Huang Zheng publicly expressed the real reason why he resigned as CEO despite the doubts of his family, the incomprehension of his friends, and the worries of the huge Pinduoduo operating company.
In fact, Huang Zheng and most children have the same childhood, and they must have had a dream of becoming a scientist.
But now that Huang Zheng has grown up and has enough money, he chose his childhood dream at the intersection of "continuing to forge ahead in business" and "exploring life sciences".
People with such strange brain circuits, no wonder he can become the "dark horse" of the big guy's real-name verification.
06. Conclusion
No matter whether Pinduoduo brings more convenience or trouble to everyone's life, it really exists and is the result of a person's painstaking efforts.
Although Huang Zheng is not the CEO of Pinduoduo now, he still hopes that this platform will pay attention to quality assurance in the transaction process, which is an important task that can continue to go.
After the matter is gone, the merit and fame are hidden. Perhaps "early departure" is a choice for Huang Zheng, but why is it not an inevitability for the development of enterprises for Pinduoduo?
Huang Zheng took the initiative to jump out and "touch the stones on the road in 10 years", which is far better than "unable to continue to be competent", but there is one point worth pondering, I hope that Huang Zheng must not forget the original intention created by the enterprise in the days to come.
Well, the article ends here, do you have any unique insights on this shopping platform and Huang Zheng? You can leave a message in the comment area to share and discuss together.
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