<h5>The annual mooncake season is just around the corner, are you a big fan of Cantonese mooncakes? Or prefer the crispy and delicious Su-style mooncakes? This time, the two Chinese time-honored brands have specially carefully selected their own "fist products" and placed them together in a "big joint box" to meet the preferences of two flavors at once. </h5>
In addition to a variety of nuts in the Wuren mooncake, in fact, some pork fat will be added to reduce the taste of dry firewood, so if it is replaced by the "plant meat" that is now very popular, will there be any changes in eating?
This afternoon, Xinghualou officially released a new mooncake gift box jointly launched this year with well-known domestic and foreign enterprises. From the "Coke Mooncake" of the previous year to the "Forbidden City Mooncake" last year, what kind of surprises will this long-established brand bring to everyone this year?
<h2>Cantonese-style Soviet-style "big joint box", "lightweight" mooncake is more "relaxed"</h2>
Shanghai's Apricot Blossom Building is a household name, there is a "pastry Taidou" reputation of Daoxiang Village is also familiar to everyone, and these two well-known brands in the mooncake industry in the leading position finally joined forces this year to select its most well-known mooncake products to form a gift box - Xinghualou selected two kinds of Cantonese mooncakes with bean paste and egg yolk lotus paste, and the white fruit and jujube puree models of Daoxiang Village are also the "must-enter" options in the Su-style mooncakes, whether they like Cantonese or Su-style, as long as one box can be satisfied.
"There are two joint gift boxes this time, and the first batch of gift boxes have produced 10,000 boxes", the head of the marketing department of Suzhou Daoxiangcun Food Co., Ltd. told reporters that the cooperation stems from the concept of "tradition and innovation" set by the two long-established brand heirs in communication, in addition to the unprecedented Cantonese-style and Su-style mooncakes sold in the same gift box, there are corresponding adjustments in ingredients and ratios, "for example, our mooncakes were generally between 100 grams and 140 grams before, This time adjusted to 80 grams, but also to achieve less oil, less sugar. In this way, people can also reduce some of the burdens when they taste mooncakes during traditional festivals, which is more in line with the current consumers' needs for healthy diets. ”
<h2>Plant-based meat replaces pork belly, lotus paste filling and coffee flavor the best</h2>
In addition to the joint cooperation with well-known domestic long-established brands, The Apricot Blossom Building also cooperated with Nestlé to develop "Coffee Mooncake" and "Plant Meat Five Ren Mooncake".
As we all know, Wu Ren mooncakes must be added with pork fat to be considered authentic. The new product launched this time is the first to use Nestlé's Jia Zhi cuisine plant meat to replace pork fat, by playing the low-fat, zero-cholesterol characteristics of high-protein raw materials extracted from plants, making mooncakes relatively more "lightweight".
Try it on the spot, and the traditional Wuren mooncake is not much different, the greasy feeling is slightly reduced, and the taste is still very good.
The reporter learned that after half a year of fusion polishing, the R & D team has the advent of today's "plant meat Wuren mooncake", and another new product of "coffee skin coffee filling" seems simple, but it is actually exquisitely made.
For example, there are many mooncakes with rongsha filling, including lotus paste, bean paste, papaya paste, etc., and after repeated comparisons, the R & D personnel selected the lotus paste that is most compatible with coffee. The coffee-flavored crust also has higher requirements for baking technology, "the color of the coffee crust is darker, so to make the final color more stable, the heat must be mastered just right," said the relevant person in charge of the apricot blossom building.
In the Mid-Autumn Festival of 2019, Xinghualou and Coca-Cola jointly launched a combination of "mooncake + Coke"; last summer, the Forbidden City mooncake gift box that put the apricot blossom lou mooncake into the "palace jewelry box" was also very popular; this year, through the strong cooperation of long-established enterprises and the introduction of "foreign aid", the mooncake, the traditional cuisine of the Mid-Autumn Festival, was further expanded in the direction of delicious and healthy.
The reporter learned that in the future, Xinghualou will continue to cooperate with more well-known IP, and in the fields of Mid-Autumn Moon Cake, Spring Festival Gift Box, etc., through this special way, the ingenuity culture of traditional time-honored brands will be further inherited and carried forward.
Source: Thoughtful