As one of the first countries to start winemaking, China's wine culture has been prevalent for a long time, and there are many varieties of wine. Many people love to "drink a drink" when eating and chatting with friends, and people often regard "eating meat in large mouths and drinking in large bowls" as a performance of chic and heroic. Even Li Bai, the greatest poet of the Tang Dynasty, was obsessed with wine.
Tips: Brewing is the process of using microbial fermentation to produce alcoholic beverages with a certain concentration. The raw materials for winemaking, together with the vessel for winemaking, are two prerequisites for grain winemaking.
Today, Moutai is one of the most prestigious wines in China, Moutai wine originated in the Qing Dynasty and has a long history. However, because the production of Moutai wine is very small and the price is relatively high, people do not often drink Moutai in daily life. However, in recent years, the emergence of a kind of "affordable Moutai" has re-set off a "Moutai fever", but behind the parity, there are also invisible risks.
Wine culture in our country
Wine is an alcoholic beverage made from fermented sorghum, barley, rice, grapes or other grains and fruits. In China's food culture, wine and food are the two major themes, and fine wine and cuisine are the two basic elements of China's traditional food culture. Wine culture is not only the art of drinking, but also the art of enriching our lives. The ancients believed that wine was sacred, and wine culture was a noble art, so a series of cultural customs related to drinking were derived.
Tips: Moutai wine, a specialty of Moutai Town, Renhuai City, Zunyi City, Guizhou Province, is a national geographical indication product of China. Moutai is a traditional Chinese specialty. It is also the originator of Daqu sauce flavored liquor, which has a history of more than 800 years.
In the history of our country for more than 5,000 years, wine and wine culture have always played an important role. As a special cultural form, wine culture occupies a unique position in traditional Chinese culture, among which wine has penetrated almost all aspects of social life. Wine is not only a necessity for weddings, celebration dinners, welcome dinners, and farewell dinners, but also a necessity for sacrifices, blessings, exorcisms, pastimes, and even medical treatment, health maintenance, bodybuilding, and longevity.
When drinking, people are not only interested in the person who drinks, the time of drinking, and the place where they drink, but also integrate elements such as poetry, painting, customs, and games with wine, and transform drinking from physical pleasure into high spiritual enjoyment. For example, in ancient times, there were often elegant things of "bending water and flowing". Through drinking, people's perceptions, emotions, behaviors and interpersonal relationships are affected, resulting in romantic life situations and cultural atmospheres.
Tips: Chinese drinking etiquette reflects respect for drinkers. Who is the host and who is the guest, both have fixed seats, and all have a fixed order of toasts.
In the development of china's civilization for thousands of years, wine and wine culture are mutually reinforcing. The history of wine in China can be traced back to ancient times, and there are many different myths and legends about the origin of wine, the most widely circulated of which is the story of Du Kang. According to legend, Du Kang was the person who specialized in grain management under the Yellow Emperor, and it was he who invented the method of winemaking, so people called him "Dionysus", and Du Kang was called "Xianjiu".
Depending on the brewing process, wine can be divided into brewing, distilling and blending. Sake is a sake that is extracted or pressed from ingredients such as fermented fruits or grains. In general, the concentration of this wine is not high, and in addition to the alcohol contained in the raw materials, there are other ingredients with higher nutritional value. Rice wine, beer, and wine all belong to the self-brewing category.
Tips: Du Kang, the Chronicle of History records that he was the monarch of the Xia Dynasty. Du Kang is the "ancestor of winemaking" in ancient Chinese legends, because Du Kang is good at brewing, later generations will respect Du Kang as the god of wine, and the wine industry will worship Du Kang as the grandfather.
Distilled spirits are made by distillation after fermentation with raw materials such as fruits or grains. Distilled spirits are usually more concentrated, and liquor is a distilled spirit. Blended liquor is based on ordinary juice wine or distilled liquor, supplemented by other ingredients. This type of wine is the most abundant and has different drinking values. For example, bayberry wine, bamboo leaf green wine, ginseng wine, liqueur, and absinthe are all blended wines.
Wine, with its unique value, is widely present in society, and its influence spreads to all aspects of social life. As early as the early Shang Zhou Dynasty, wine was already prevalent, and soon it was associated with politics, economy, military, medicine, literature, art, etiquette, etc. Wine has a variety of functions, making our life more colorful, so there is "no wine no joy", "no wine, no table" said.
Tips: Baijiu has a compound aroma with esters as the main body, with koji and mother wine as saccharification fermentation agents, using starchy raw materials, and various types of liquor brewed by cooking, saccharification, fermentation, distillation, aging and blending.
In addition, alcohol can also stimulate the nerve center, dilate blood vessels, increase heart rate, and promote blood circulation. According to Li Shizhen, a medical scientist in China's Ming Dynasty, wine is also an important medicinal material. Reasonable drinking can play a regulatory role in the body, can dredge the meridians, activate blood and dissolve stasis. Reasonable alcohol consumption can also increase the secretion of saliva and gastric juice, promote primary digestion and absorption and blood circulation. Alcohol also has the effect of refreshing the mind, relieving stress, and promoting sleep.
How the atmosphere of Picking Moutai has risen wildly
From ancient times to the present, wine has been an indispensable part of our lives. When it comes to wine, many people think of Maotai. In China, Moutai wine is known as "national wine", which often appears at state banquets and is given as a gift to foreign guests. This liquor is produced in Moutai Town, Guizhou Province, and only the liquor produced in Moutai Town can be called Moutai Liquor, or more precisely, only the liquor produced by Guizhou Moutai Co., Ltd. can be called Moutai Liquor.
Tips: Li Shizhen, a famous medical scientist in the Ming Dynasty. It is as famous as the "medical saint" Wan Mi Zhai, and in ancient times there was a saying of "the fang of wan mi zhai and the medicine of Li Shizhen". Later, he was sentenced to the Chu Royal Palace fengci zheng and the royal tai hospital, and after his death, the Ming court was enfeoffed as "Wen Lin Lang".
In the early 1950s, the Moutai Distillery was founded and has undergone several expansions since then. The climate of Moutai Town is very special, warm in winter and hot in summer, with little wind and little rain, but the temperature is very high and very humid. Moutai Distillery is located in the upper reaches of the Chishui River, where the water quality is the purest and rich in a large number of trace elements, which gives Moutai wine a unique taste.
The criteria for selecting raw materials for Moutai wine are very harsh, and the production process is relatively long, and it takes three or four years to ferment after distillation. After that, experienced master bartenders process it with centuries-old techniques that have been passed down to make it an acclaimed Moutai wine. Due to its complex production process and long history, many people even use Moutai wine as a collectible.
Tips: Trace elements refer to elements in the human body that are less than one part of a million of body weight, and although the content in the human body is extremely small, it has a powerful biological science effect.
However, in recent years, people's enthusiasm for Moutai has not been limited to its own value as a wine, all due to the emergence of "affordable Moutai". There was a time when the market price of Moutai wine reached 2400 yuan, and when it came to the New Year's Festival, this price would rise, and the highest would even exceed 3500 yuan. Some merchants have played the slogan of "affordable Moutai", marking moutai wine at a price of more than 1,000 yuan a bottle, selling it regularly and quantitatively, allowing consumers to snap up, which is undoubtedly a price that can attract many potential customers.
Among them, there are very few people who really want to buy Moutai wine home and drink it themselves. Most people actually hold a fluke mentality, hoping to take the opportunity of this activity to buy Moutai at a low price, and then sell it when the price of Moutai rises, so as to obtain certain benefits from it. However, the major merchants are obviously well versed in the psychology of consumers, in order to avoid scalpers taking advantage of loopholes, they have set different thresholds for snapping up.
Tips: Snapping refers to the phenomenon that merchants sell goods at low prices or even for free in a certain period of time, consumers suddenly concentrate on purchasing power, and buy a large number of unconventional or certain goods.
For example, some platforms clearly marked that only members can participate, and some platforms even stipulate that only people whose membership points reach a certain standard can participate in the rush. In this way, before snapping up Moutai wine, it is necessary to meet the threshold set by the merchant. Despite this, many people have joined the wave of grabbing Maotai, and even some people have opened many platform members for consumption. Therefore, during this time, many merchants have gained a lot of sales and user traffic.
However, after the end of the rush, there are still many people on social platforms who complain that they can't grab it at all. Some people said that in order not to miss the rush to buy activities, they set a different alarm clock for each event, which is a fight with the "stealing vegetables for all" many years ago. And before the rush to buy activities begin, many users will start to refresh the activity page constantly to ensure that they can grab it in the first time. But many users also said that one second it was still showing that the system was busy, and the next second it showed that Moutai liquor was sold out.
Tips: Traffic, the number of vehicles or pedestrians passing through a specified point within a specified period of time, the number of popular visits on the Internet that open the website address within a certain period of time, or the popular meaning of mobile phone mobile data.
According to the data, the first Moutai liquor rush event held by a shopping mall was attended by more than 200,000 people, which brought a great burden to the operating system and even led to the collapse of the system. After this, there are many users who complain about the platform for this. In addition to online rush buying, offline rush activities are also unfolding, and still set a not low threshold. For example, a supermarket requires that the user's consumption amount in the previous quarter must accumulate to more than 2,000 yuan to participate in the rush, while another supermarket requires the user to open a membership and accumulate 25 points, and must also have a consumption record of 3 months within one year.
Although the price of Moutai wine opened by major merchants to buy is lower than the market price, it is actually a disguised allocation of the lower price to the cost of snapping up. Despite this, there are still many people who think that "grabbing is earning", so every time the scene of grabbing Maotai is full. Moutai wine is not only the most expensive wine in China, but also the most expensive stock in the stock market. In 10 years, Moutai's stock price has soared all the way, and has doubled tenfold.
Tips: Supermarket super market, also known as "shop-to-go." Short for "large self-service vending complex" in English. A retail store that implements open sales and self-service by customers.
This means that Moutai has been financialized, and now its value is not just as wine itself, but as a financial investment commodity similar to gold. However, as far as the robbery of Moutai itself is concerned, the number of people involved is large, and the number of people who can finally grab it is very few, and more people are just putting in their own energy and even money in vain, which can be described as thankless. What's more, they directly fell into the trap of "grabbing Maotai".
"Picking up Maotai" does not become "leeks"
In November 2020, a real estate salesman planted a big heel on the matter of grabbing Maotai, and all the 30,000 yuan he had worked so hard to save was in vain. In the beginning, he was ready to buy Moutai wine for an old classmate of his own, because this old classmate had helped him many times. Later, a friend recommended a store on a platform to him. In this store, you only need to buy 16,000 yuan worth of points to exchange for a set menu, which includes 6 bottles of Moutai wine, in addition to many Guizhou specialties.
Tips: Financial Finaunce is an economic activity in which market players use financial instruments to flow funds from the surplus side to the scarce side of funds. Finance is the general term for monetary funds and financial integration.
At that time, the market price of Moutai wine was already 3,000 yuan, 6 bottles was 18,000 yuan, plus other specialties, he felt that this was a fairly cost-effective, and even earned a lot of money. Most importantly, he felt that his friend had received the goods, then the merchant should not be a liar, so he was relieved to buy 16,000 yuan of points. There are two forms of redemption for packages, one is a timed rush, and the other is to apply for redemption directly after 30 days of purchasing points.
In this way, regardless of whether it can be grabbed or not, the final consumer can use the 16,000 yuan points to redeem to the package. He initially tried to snap up the package, but found it too difficult and finally chose the second way. If he had any doubts before, the stone in his heart had completely landed after successfully redeeming the package on December 12. Even on the second day of successful redemption, he bought another 14,000 yuan of points.
Tips: Weining ham: is a famous local specialty of Weining, Guizhou, using raw materials are local special highland pig breeds. Weining ham is a ham with the same name as Jinhua ham, which can be regarded as one of the famous specialties of Weining.
But what he did not expect was that the platform has not resumed business after the end of the New Year's Day holiday, and even the customer service that was originally able to be contacted has disappeared. After that, he had to embark on the path of defending his rights. In this process, he found that the number of victims even reached thousands, and many people were defrauded of hundreds of thousands of dollars, involving a total amount of about 200 million yuan.
However, unlike him, some of them have received the goods, and after receiving them, the victims' defensiveness will decline, thinking that the store is trustworthy, so they invest more money, and finally it is a bamboo basket to draw water.
Tips: The bamboo basket hits the water empty, which means that the metaphor is wasted, has no effect, and the labor is fruitless. The method of focusing on the use is not appropriate. From Don Hanshan's Poems.
The victim's situation is certainly frustrating, but behind this, what is the reason for encouraging countless people to rob Maotai? If we search on the Internet, then we can see that many netizens believe that in fact, this kind of behavior has nothing to do with the value of Moutai itself, but the industrial chain behind Moutai wine and the self-satisfaction needs of people themselves, so that people still have no hesitation in knowing that there is a risk in this matter.
brief summary
Although wine and wine culture have brought many benefits to our people, today's wine culture has changed somewhat. Many people feel that it is necessary to send Moutai wine to represent deep affection, and other wines that have not even heard of the name must not be sent. Moreover, in the case of such a scarcity of Moutai, being able to buy Moutai wine can also be regarded as earning enough face in front of others.
Tips: Ethnicity refers to a stable community formed through long-term historical development, a group of groups that are different from other groups based on history, culture, language, and other groups.
It is this deformed concept of consumption that makes Moutai break away from the original wine culture and become an investment commodity. And this concept has penetrated deeply into people's hearts and is difficult to eradicate. When we are faced with a similar situation, we should reflect in time, maintain rational consumption, and not fall into such a "bottomless pit" for the sake of greed for temporary face and interests.