Modern Express News (reporter Pan Rongwen / photo) On the evening of October 14, Quanjude released a performance forecast for the first three quarters of 2021, and it is expected to lose 65 million yuan - 69 million yuan during the reporting period. In fact, this is not quanjude's "first loss", from 2017 to 2020, the company's performance declined year by year, with a loss of 262 million yuan last year and a loss of 42.45 million yuan in the first half of this year. At the same time as the performance declined, the company is also promoting operations through a variety of initiatives, such as operating the Universal Studios restaurant project, developing Winter Olympic dishes in conjunction with the Winter Olympics, and opening an online mall.
Lose money again! Quanjude pre-loss of more than 65 million yuan
On the evening of October 14, Quanjude released the first three quarters of 2021 performance report, saying that it is expected to lose 65 million yuan - 69 million yuan during the reporting period, of which the third quarter loss is 23 million yuan - 25.5 million yuan. Affected by this, on October 15, Quanjude's stock price was reported at 9.62 yuan, down 1.54%, and the total market value was only 2.967 billion yuan.
Beijing roast duck is one of the well-known representatives of Beijing cuisine at home and abroad, and is popular and loved by consumers with its tender meat and mellow taste. As a representative of Beijing roast duck, Quanjude was founded in 1864 and is a time-honored brand in China.
In 1994, China Quanjude (Group) Co., Ltd. was established, and its main business is Chinese catering services and food processing and sales. Among them, Chinese catering includes "Quanjude" roast duck, "Quan duck seat" series of dishes based on Quanjude roast duck restaurant, "Full Han full seat" as the characteristics of the imitation restaurant, "green onion roasted sea cucumber" as the representative of the Fortress Garden hotel and Sichuan restaurant mainly engaged in sichuan cuisine. In November 2007, Quanjude was listed on the Shanghai Stock Exchange and officially entered the capital market.
Quanjude, which has entered the capital market, is optimistic about the capital market. In 2008, the stock price peaked at 36.45 yuan, and the total market value reached 11.2 billion yuan. However, in recent years, the company's performance has declined year by year, from 2017 to 2020, the company's net profit was 136 million yuan, 73.04 million yuan, 44.63 million yuan and -262 million yuan, respectively. Quanjude said that the sudden outbreak of the new crown epidemic in 2020 has seriously affected the catering industry, and all kinds of dinners, wedding banquets and other activities have been cancelled, and the company strives to minimize losses through various cost reduction and efficiency increase measures.
In the first half of this year, Quanjude was still in a state of loss, with a loss of 42.45 million yuan during the reporting period. As of June 30, a total of 113 catering stores have been opened in Beijing, Shanghai, Hangzhou, Changchun and other places, including 103 Quanjude restaurants, 1 Fangshan Restaurant, 5 Fortress Garden Hotels, and 4 Sichuan Hotels. The reporter found through inquiries that there are 2 Quanjude stores in Nanjing.
Running the Universal Studios project, roast duck is more fragrant?
In the first three quarters of the performance report, Quanjude said that from January to September 2021, the company continued to focus on the main line of work of the time-honored "Shouzheng Innovation", open source and reduce expenditure, reduce costs and increase efficiency, and strive to improve business results. In the first half of the year, operating income increased month by month, and profitability was achieved in the second quarter, but since the outbreak of a new round of the epidemic in August, operating income has once again declined significantly, which has a greater impact on the operating results in the third quarter.
During the reporting period, the company took multiple measures to promote the recovery of catering operations. Among them, the Universal Studios restaurant project operated by Quanjude was officially opened on September 20, serving Chinese and foreign employees living in the living area of Universal Studios. In response to investors' questions, Quanjude said that during the Mid-Autumn Festival holiday, Universal Studios stores sold better. The reporter noted that Quanjude Universal Studios also set up a book wall, blue planet and other punch cards, and the food package started from 48 yuan. However, some consumers commented, "Except for roast duck, other dishes have average taste and insufficient portions." ”
In addition to the Universal Studios project, Quanjude will also develop Winter Olympic dishes. On September 23, at the 2021 Beijing Listed Company Investors Online Collective Reception Day, Zhou Yanlong, general manager of the company, said that the company will develop Winter Olympic dishes in conjunction with the 2022 Beijing Winter Olympics, and at the same time select outstanding talents to enter the Olympic service team. In addition, through the theme restaurant of Pin Wei Guang Ying, the new image of the national tide is created, the brand promotes the signboard "exquisite cuisine", and the online mall is built to help the company form a new revenue growth point.
In this regard, Zhu Danpeng, an analyst in the Chinese food industry, told reporters that although Quanjude has innovated from many aspects of business, it is difficult to bring performance growth to the company. He believes that Quanjude is facing the problem of the company's operating system, "the brand and product aging, as well as operational services, etc. can not keep up with consumption upgrades, it is difficult to meet the needs of consumers." He said that Quanjude, which started in Beijing, is more like a regional catering brand, and its taste is not in line with the habits of southern consumers. However, he expects Quanjude's loss in the fourth quarter of this year to be further narrowed.