Variety show "Human Sea Tactics", can you bet on the next "Song Dandan"?

Author| Sugar-fried hawthorn

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Compared with the popularity of always "bad breath", the recent variety show content has been rolled up on the "number of people" first.

The "Asian Games Special" of "Run 7" ushered in the largest number of guests in the history of the show, with 29 flying guests plus 7 resident guests for a total of 36 people; The number of guests in "Detective Detective 3" also reached 21 for two consecutive weeks. In addition, "Fifty Kilometers Peachblossom Dock 3" has also increased to 17 people this season, and the number of people in the episode of "Let's Farm" who re-employed the boy group as flying guests has also reached 16...

Zhou Xun's Internet meme of "many people" is becoming the voice of more and more variety show audiences. Followed by doubts: "Is the main focus of variety shows now that there are many people?" "I can't swallow, it's not that there are many people, it looks good"... It is the norm for the number of variety shows with the nature of draft and competition to reach 30+, and more than 100 people have also had successful cases, but why have the number of reality shows and slow variety shows also surged?

If the Internet has a memory, it will probably remember that an important node of the word-of-mouth decline of "Longing for Life" was the influx of a large number of young and even strange faces. The addition of a team of eight, nine or even a dozen guests at every turn, seemingly full of voices, has actually become a commercial site for artists to go to the cave, which also consumes the watchability of this slow variety show, and even spawns scenes such as "Huang Lei's black face".

Back to the present, the broadcast effect of these shows is also difficult to generalize. Will the variety show "human sea tactics" necessarily come at the expense of content? Does it run counter to the concept of variety shows to reduce costs? Fresh faces flock down, can they dig out the next existence favored by the god of variety shows?

Whether the variety show is good or not, does it have anything to do with the number of guests?

As an audience, when did you feel that there were more and more variety artists?

If the rise of outdoor reality shows is the beginning, the number of domestic variety shows has been quite a lot (talent shows are not discussed here), 6-7 resident guests in variety shows such as "Running Man", "Extremely Picky", "Less Flowers" are the norm, and "Idols Are Coming" is a collection of 10+2 super star lineup, but at that time, few people sighed "a lot of people", because the new mode of variety shows and the spark collision between stars are still very interesting.

The public began to feel that there were many variety artists, and the objective increase in the number of people was indeed one thing, and more essentially, the content was unattractive and the guests did not contribute effective shots. Let's sort it out, how do domestic variety shows accommodate more and more guests, and what is the effect?

The most common way is to go first, such as the Asian Games special of "Let's Run" and the partner competition of "Detective Detective". Theme first means that the show has strong content traction, but it also requires the producer to effectively collide these people in limited shots and content settings. From the final presentation effect, the results are not the same.

"Detective Detective 3" still takes the IP reasoning route, and the game setting basically follows the early classic mode, but the victory lies in the "strong use" of guests: the "star circle of friends" subtly satisfies the public's voyeuristic desire. The topic excavation of Jingjing, Xie Na, and Naza here has quite a sense of sinking the cauldron, and the many sets of topic relationships generated by Zhao Liying over there "Idol is Coming" and "Big Brother and Second Brother" CP have attracted a lot of attention.

The strong binding of the detachment and the relationship with friends also makes the luxurious lineup of 21 people mainly presented in the form of 7 groups in the game, the spit collision of friends in the team, the competition game between the teams, coupled with the guest COS film and television IP characters, the shape of the game characters out of the circle in advance, but has become one of the better performers in these shows.

The "sports meeting report" swept by the footage of "Run 7", in addition to allowing a group of fans to count the appearance time of their own artists and the dark tide of the fan circle by minute and second, for ordinary audiences, more somatose is that the show lacks a highlight plot and variety sense, and it is a pity to abandon it without taste. "Many guests have no impression after watching it, except for the reversal effect of "tug-of-war", other content makes people feel like water", netizens sighed.

The strong theme mode does find a suitable opportunity for the vast lineup of flying guests, and more ways to arrange and combine between guests are easier to pry the topic, but not everyone will tell a group story well, it requires the script, lens, and multi-party coordination and cooperation of the guests, and even flattering.

The other is the "1+1" bound by a strong variety show relationship, such as the re-employment boy group flying to "Farm", the variety show is full of jokes, and it also makes people feel the intimate care of the big brothers for their juniors. The previous "Longing for Life" also had this logic, such as Supergirl, Secret Love Peach Blossom Source Drama Team, and Extremely Picky Man Gang, which paid attention to a "Friends", but later the pace was disrupted and became a site for young people to brush their faces.

The logic of "Peachblossom Dock" is different, it is "crowded" from the beginning. I remember that in the first season, it played the concept of 15 people as the smallest social unit, which can be regarded as a reasonable explanation for the large number of guests, which is a breakthrough move for domestic variety shows. However, by this season, it has increased to 17 people, and some people will inevitably become background plates, and it remains to be seen whether they can make a stunning breakthrough in the future.

The number of people is related to the effect of variety shows, but it is not absolutely related, and it is still the content ability of variety shows and the ability of creators to turn the number of people into variety shows.

Is the tactics of the sea of people contrary to the cost reduction of variety shows?

The slogan of improving quality and reducing quantity, reducing costs and increasing efficiency has been shouted for a long time, and variety show production also pays attention to reducing costs, why is the number of variety shows increasing? What kind of doorway do variety show guests have?

Taking the four programs mentioned above as an example, if the resident guests still have to consider multiple factors such as popularity and variety sense, then most of the flying guests cannot escape the following logic: First, the "star circle of friends", choosing guests in familiar relationships is not only easier to collide with sparks, but also an effective medicine for audiences who are partial to love.

In "Peachblossom Dock 3", Wang Hedi has an "old man" called Zhang Guoli, and the two met in the variety show "I'm Waiting for You in the Summer Palace"; The relationship circle of 21 people in "Meng Detective Detective Case" not only covers variety shows such as "Sister Riding the Wind and Waves", "Chinese Restaurant", "Idol is Coming" and "Happy Base Camp", but also hit dramas such as "Sweeping Black Storm" and "Wind Blowing Half Summer".

The second is the promotion of brokerage companies. "Run Brothers" was initially won by Huayi artists Deng Chao, Li Chen, Chen He, Zheng Kai, etc., "Extreme Challenge" is also because of Xin Baoyuan's investment to invite Sun Honglei and Huang Lei, "Happy Comedian" is backed by Deyun Society, and now as Bailu gradually gains a foothold in "Run", Zhang Yijie, Mi Ge, and Wang Yizhe in this season's sports special are also from Huanyu Media.

The agency that once sent a large number of players in the idol draft era has also become the main promoter in recent years. The 10-member group of "Let's Farm" is mostly idol players who were once reserved by brokerage companies, and there are 3 artists in the Asian Games special of "Run", Jiahang Media, Lehua Entertainment, Mengxian Film and Television, Yixin Entertainment, Mai Rui Entertainment, etc. have also sent artists, including many who have successfully debuted in the "Creation Camp" and "Puppet Training" series.

The third is actors. It is more and more common for actors to go on variety shows, and there are all those who debut, rise, and silence, but not everyone has a sense of variety and can navigate them. Compared with the diversity of sample occupations in the first two seasons, the cast content of "Peachblossom Dock 3" is seriously over the standard, but there is no lack of people who do not have much sense of presence. Of course, variety shows also prefer dark horse players with both topics and traffic, such as Wang Hedi.

When we sort out the source of variety show guests, we will find that there may be a reversal in this: the reversal of the voice of the guests and the program group.

It is undeniable that head artists are still encounterable and undesirable existences, but compared with the rise in the value of star variety shows, there was once no shortage of super prices such as 560 million, with the control of variety show salary, the slogan of increasing efficiency in the industry, and the decline in the operating rate caused by the objective environment, the extension of the window period, etc., it means that the voice of the content platform is strengthening.

For example, when the idol draft is suspended, the former idol reserve is bound to find a new export, and the transformation of film and television actors is on the one hand, and more must flow to the variety show market to make a living in it. For non-first-line actors, the huge user base disk of the head variety show is also an effective exposure. In this way, salary is obviously not the first consideration, and there is even a possibility of self-reduction.

Of course, variety shows also need different star guests to enhance the sense of surprise, which is a very likely win-win strategy, and naturally has become a new trend in the market.

"Variety show conspicuous bag" first appeared, can "people panning for gold" bet on the next Song Dandan?

After Song Dandan, Ren Min quickly took over the scepter of the "topic queen", and Tang Jingmei's band incident, Ren Min changed teammates and did not want Wang Hedi to dominate the topic list. To this day, the discussion around her character remains high. Compared with the stable laugh output of 650, Ren Min is becoming a "surprise" in this season of "Peachblossom Dock".

Although market public opinion is polarized, which national comprehensive producer does not want a Song Dandan? Ren Min, as the successor, can be said to be a new surprise gambled in the "human sea tactics". After all, she mainly appeared in film and television dramas before, and the well-known images included the stubborn Yi Yao and the princess Huirou who fell in love with the internal attendant, until "Peachblossom Dock 3" The public really discovered this young man with a sensitive personality and refusal of internal friction.

But how far she can go on this path is worth discussing. After all, the former Song Dandan, even if it is a senior artist, will inevitably encounter verbal criticism in the market after variety shows, as a new generation of actors, before gaining a foothold on the actor road, it seems that it is not a long-term solution to take the lead in encountering the decline in popularity on the road. However, the Internet creates and destroys gods in an instant, and we can only watch as we go.

Slightly different from Ren Min's controversial path, it is the popularity of the "variety show conspicuous bag" represented by Wang Hedi and Fan Chengcheng. In addition to variety shows, they are high-quality idols and dark horse actors, and in variety shows, they are a serious treasure funny and completely free themselves, but they also stand out and become the chosen people of variety shows in the hearts of many people. After all, the public prefers these somewhat cute people to perfect characters.

Take Wang Hedi in "Peachblossom Dock" as an example, after many famous scenes of "Three Fools" in the second season, he obviously continued this setting in the third season, paddling with his hands and buying magic lamps, only I can't imagine that he can't do it. Fan Chengcheng of "Let's Run" and Huang Minghao of "Extreme Challenge" have also shaped many famous scenes, and have been ridiculed by netizens as conspicuous packages that "saved two comprehensive N generations".

Meng Ziyi is a representative of the "conspicuous bag" among female guests, a representative figure whose mouth is always faster than his brain. The incident of "promoting" Zhou Wei and Rui commenting on Ren Mintang Jingmei Band with wild words, coupled with the god quotes written on her face in the first two seasons, she and Wang Hedi rookie pecked each other's deadly singing, which spawned many variety show scenes.

In the long run, the emergence of fresh variety show blood is a blessing for the variety show market. After all, when the once extremely picky men's gang and running boy groups gradually faded out of variety shows, Shen Teng, Jia Ling and other head comedians remained low-productive, and although there was no lack of rookie in comedy content, it was difficult to hide the weakness, stand-up comedians appeared frequently in major variety shows, and the market urgently needed some different fresh blood.

It's just hard to say which is faster, which is faster, the speed of the surge in the number of variety shows or the excavation speed of the variety show "conspicuous package", I don't know whether to consume the public's trust and enthusiasm first, or whether fresh blood will take the lead in activating variety show content. And we can only walk and see. From the perspective of development, we are willing to believe that all existence is reasonable and will eventually move towards benign operation, and the surge in numbers is just a small episode in the long history of the development and evolution of variety shows.