Open infinite flow, "Escape Room 5" burns brains to create a new universe of escape
The first dungeon world of the fifth season of "Escape Room" has begun!
Starting from the first season of "Escape Room", after unlocking more than 20 themes, the fifth season of "Escape Room" officially opened the theme of infinite flow stories. The first secret room story of the show is a sailing adventure, Yang Mi, Da Zhang Wei, Huang Minghao, Xu Kai, Zhang Guowei, Xie Yilin, six escape groups incarnated as the crew of the "Explorer" giant ship, and launched a thrilling adventure on the deep-sea giant ship that has been missing for more than 200 years.
For loyal viewers of the escape, they can't wait to see the new season of the show bring a new secret room adventure story, and Yunhe data shows that before the broadcast, the show has repeatedly occupied the first position in the topic of topic. In the show, Xu Kai, who turned a resident guest this season, put "really convinced" on his lips as soon as he entered the scene, and his scared and helpless tone made the audience laugh one after another, which shows how strong the immersive experience of the upgraded "Escape Room" is.
The production configuration is more luxurious, the story line is more complete and twisty, the design of the escape coin game is increased, and the open story selection is provided... After the launch of the main film, bone data shows that the popularity of the program quickly climbed to the first place in all variety shows on the whole platform, and after the second episode was broadcast, the program was searched 268 on the whole network social platform, and the Weibo score was as high as 8.2, ranking TOP1 in the variety show influence list and variety show topic list. High quality, high topic, high user stickiness, as soon as the fifth season of "Escape Room" started, the audience shouted that love was not good.
"Acquaintance Bureau" frequently exploded
Stand out the highlight of the group soul explosion
When Huang Minghao's familiar "I know" sounded, the brain-burning decryption high-energy of the new season of "Escape Room" came.
In the fifth season, in fact, the complex decryption design has long been unable to meet the loyal audience who have accompanied the show for many years, in addition to decryption, the audience wants to see the story design of the show, the atmosphere creation, and how many sparks can be sparked between the members of the escape group, which is in addition to burning the brain, a puzzle real-life decryption interactive variety show can inspire the dramatic increment.
Simulating the deep-sea environment, the swaying hull, the sudden appearance of Kraken, the situational design of the show is full. Mental responsibility, executive responsibility, physical responsibility, this "acquaintance bureau" composed of the escape group is not only tacit understanding, team combat super decryption, the comedy effect of throwing each other is full score, the first secret room theme has brought many famous scenes, short video platform hot search up to 95 times.
In terms of immersion design, the number of NPCs has increased significantly this season, and they are also more deeply involved in the advancement of the plot, when the escape group talks to NPCs, the secret room becomes a happy scene in seconds, who can not boast of an NPC acting skill match high. What is even more dramatic is that when Huang Minghao unlocks the identity of the character, "Leng Shao" immediately returns to the scene for a limited time and improvises an emotional drama with NPCs, not only with earthy love words open, but also in a battle of wits with other NPCs. #No one can refuse Huang Minghao's Leng Shao#, #Yang Mi is happy for Huang Minghao has an emotional line# and other topics have set off heated discussions on the Internet.
At the same time, the gathering of old friends is even more frequent, and the famous scenes of the show are out of the circle one after another. Yang Mi focuses on "Out of Sight, Out of Heart", and Xie Yilin set off "Small Times" memory killing, and the interaction between the sisters of the times also added a lot of joy to the team; As soon as the comedian Da Zhang Wei appeared, he wrapped the quilt on his body to create his own "quilt house", and Xu Kai's "kneeling pig CP" made people laugh; In the last second, Xu Kai's frightened knees were almost broken, and he turned around and bravely rescued his teammates in the hammock link, taking another step closer to the dream of "Xu Jutan" with practical actions.
It can be seen that for the effect of the program, the rigor and atmosphere of the secret room design are indispensable to the performance of the guests involved, and this season's show on the basis of maintaining a high level of secret room design, more focused on stimulating teamwork ability, from the boiler room dumper, crew bedroom sliding hammock and other famous scenes, and finally with the tug-of-war "action scene" to end the villain, the personal changes of the guests are obvious to all, and the tacit understanding test between the teams has brought many highlight moments of the explosion of the soul of the group.
Create a new universe of secret escapes
Turn on "infinite" scenarios and imagination
In terms of game design, this season of the show will open up one quest world after another, adding freshness to the secret room experience through the design of "peach coins", hidden missions and open endings. This not only tests the courage of the guests, but also brings uncertainty to the ending of the entire Chamber of Secrets game.
At the end of each episode, depending on the completion of the mission, including the completion rating of the single-player quest, the escape group can obtain the corresponding Peach Coins, which can lead to different endings through open selection in subsequent missions, triggering unknown perspectives. In the open-ended ending of the first room design, the two NPC actors, one is a mysterious character who helps the escape group all the way, and the other is a "siren" whose body grows gold, and they both want to obtain the sea route map in the hands of the escape group. At that time, the escape group did not know who was the righteous party, and could only choose to hand over the sea route map to one of the parties through pros and cons analysis, and their choice would determine the different directions of the story.
With open interaction and open ending, increase more guest experience and program appeal, and when the escape group makes a choice, the secret truth of time reversal is revealed. The violent plunder of the Explorer exposes the greed and lust of human nature. As the group asked, "Krakens look far away, but what about elephants?" "Quietly integrated into the community of destiny, caring for wild animals, opposing violent plunder, peaceful coexistence between races and other macro issues, "Escape Room" starts from the transmission of positive values, combines real topics with young people's favorite secret room games, and adds highlights and novelties in puzzle solving, teamwork, practical significance guidance, etc., its background of entertaining and humanistic care has always been the new traffic password of "Escape Room".
"Human beings have never been the masters of nature, and reverence for nature can always be green." Delivering good value with good stories, previously, the real topics involved in the program, such as stray animal protection, family education, artificial intelligence, entrepreneurial traps, school bullying, attention to disabled children, and traditional cultural inheritance, have aroused a lot of heated discussions, and its realism has injected a lot of warmth into the program production of the Maze Track.
At the same time, the show's integration of infinite flow narrative also increases the emotional appeal in the texture of the secret room space and the story puzzle. From the "trap and escape" that explored the resonance of real emotions in the last season to this year's focus on experience and world, the setting of infinite flow continues to enhance the immersion of infinite space, and also continues to improve the viewing experience from the perspective of game playability. This is not only an upgrade of gameplay, but also a kind of development and excavation based on variety show innovation, driving the audience into the field of co-creation and common thinking.
Online and offline efforts
The self-innovation of long-form video fans
According to iMedia Consulting's "2022-2023 China Escape Room Industry Development and Consumer Insight Analysis Report", in recent years, escape rooms have been continuously updated and iterated, and the strong sense of immersive experience has attracted more and more new consumers, and the market size is expected to reach 17.59 billion yuan in 2026. Among the types of secret rooms, the immersive secret room style with interaction with real NPCs is the most popular among Chinese consumers, accounting for 59.4%.
Once "Escape" represented a response to the lifestyle of the younger generation, taking the lead in driving the development and iteration of domestic secret room games, now after five years, "Escape Room" has not only formed a variety show IP with a stable audience and brand effect, but also continues to explore new imaginations in variety show production through creative innovation every year. At the same time, the program also responds to the demand of escape fans for offline entertainment consumption with high-quality content, and promotes the continuous expansion of the escape room industry.
Since 2021, Mango Super Media has established a new brand MCITY to create an offline live entertainment complex, becoming an offline immersive game experience hall derived from the two variety show IPs of Mango TV's "Great Detective" and "Escape Room", which has now covered Changsha, Shanghai, Nanjing and other cities, attracting many audiences to check in. This year, in addition to the program, "Escape Room" also made concerted efforts online and offline through a series of planning and gameplay, creating a sense of immersion and experience of the game for the audience in an all-round way, aiming to create a new escape game universe.
Online, before the broadcast, the six members of the first program released a warm-up video and opened unlimited streaming gameplay with one click; At the same time, the show released the animated short film "Escape 5 Infinite Stream Gameplay Manual", released multiple copies, secret peach coins and open selection three major gameplays, and used the three major scenes of deep sea, ancient house and hospital corresponding to the three theme trailers, very interesting and creative to complete the concept output of the "infinite stream" season. Offline, the fifth season of "Escape Room" pioneered a 4D follow-up viewing party, which filled the audience's sense of experience and excitement, "shaking chairs, spraying water mist and suddenly appearing NPCs, immersively feeling the scene atmosphere of the first phase of the wreck theme", after the viewing meeting, many viewers and media praised the new form of 4D chasing.
As a pioneer in the field of long-form video fans, the fifth season of "Escape Room" is still trying to forge its own "longboard" and further open up the imagination and space of the content category of the secret room. From the difficulty of the first secret room to the plot design, the subversive and imaginative theme of the otherworldly scene breaks the limitations and visual fatigue of the conventional scene, and once again completes the widening and updating of the scene, integrating story, puzzle solving and immersion, and further amplifying the viewing experience on the video side.
From content, form to values, the "secret escape" of cracking the triple code has always led the youth fashion with a self-innovation attitude, and continues to meet the new needs of the younger generation for content topics and aesthetics. Its innovation and breakthrough not only provide the secret of evergreen for the N generation, but also open up the production and upgrading of variety show film and television at the level of variety show, and continue to increase the content value and emotional value. We are waiting for "Escape Room" to bring more immersive experiences that subvert the imagination, and we also look forward to this show continuing to help the vigorous development of offline entertainment consumption with its own strength, and bringing audiences a new universe of online and offline integration.