Douyin takeaway is coming fiercely, will Meituan be killed?
Chen Ping, founder of Micro Society and one of China's top ten entrepreneurs in transforming into the Internet.
Douyin's local life is now very fierce, where will Meituan's future path be killed? Meituan next has two very powerful strategies, making these two strategies Wang Xing is likely to become China's next richest man, Meituan's first thing, is to provide his nearly 10 million restaurants and merchants with a digital food supply chain system.
This store sells well, what to buy tomorrow, maybe the owner of the store does not know, and the chef does not know. What knows? The data analyzed by the platform is clearer than people. And you only need to place an order with one click on the platform, and you can deliver to your door in time on demand and quantity, which liberates the buyer and puts the boss at ease. Therefore, in the future, he can become the largest supply chain platform in China through the digital food supply chain system.
The second, more bullish strategy is the central kitchen supply system. In fact, more than 890% of the people who eat out now are pre-made dishes, where the production is not stir-fried by the chef but the factory production line, and the semi-finished products that have been fried to you need to be heated or semi-processed to the store.
So now you find that not all restaurants serve food very quickly, because he is not freshly fried, so a new growth point for Meituan is to provide a central kitchen for his tens of millions of terminal stores. The store then realizes digital intelligence through the on-demand customization of the above digital procurement system, which improves the operational efficiency of the store. This is the real profit growth agent for Meituan's next battle.
After listening to Meituan's profit strategy, what is the use of it? There are at least 3 core killer apps, and you will find a way when you learn the transformation and innovation of enterprises. The first one does traffic, the second does profit, and the third does platform. You see, people first use takeaway to make high-frequency traffic. Although this product is not profitable, he has a massive flow of customers, and the flow of customers has formed a dependence, so that this enterprise is worth money, and there is no shortage of cash flow.
The second step is to make a profit. The reason why many companies can't make profits is because there is no traffic coming in at the front end, and after the traffic comes in, you have to find your back-end products, and Meituan found his cultural tourism project.
Third, make a platform. The platform is a supply chain empowerment advantage formed by scale. Meituan does this, digital procurement system, central kitchen supply system, this is the strength of the future platform profit. These are the three best development directions for traditional enterprises in the future.
So if you're going to really use this whole set in the enterprise, I highly recommend you take a look at my connected profit thinking. This system helps you deeply summarize the 108 profit secrets and solutions of the interconnection transformation of more than 30 traditional industries, and at the same time provides you with a complete set of online video courses. You read a book and listen to a lecture, and after learning it is thorough, you can use it immediately.
