At two o'clock in the afternoon of March 3, the house price jun was burying his head in the code word, and suddenly a message from WeChat jumped out, opened it to see, it turned out to be the credit card statement of China Merchants Bank again.
Looking at the numbers on the bill, the house price jun bowed his head and whispered, how can it be so soon to pay the bill, and it is not yet time to pay the salary.
After the colleague on the other side heard it, he followed up and said a word, my also arrived, this month to pay back 30,000, in the next year feel that the money is really not enough to spend.
Different from our frustration, another post-90s colleague, who seems to be much calmer, after hearing our words, asked, did you not participate in Evergrande's money-throwing activities in February? The whole people recommend buying a house to earn commissions, a set of 35,000 plus an additional 1% commission, recommended a set is enough for me to spend half a year.
He is talking about Evergrande's unique operation at the beginning of 2020 - a comprehensive online house purchase, and a new version has just been released in March, and the house price jun first came to draw the focus for everyone:
Since March 4, Evergrande has once again implemented the new policy for online home purchases, and compared with the February policy, the main difference is "one rise and one drop".
One liter, refers to the preferential discount from 75% off to 72% off, which is driven by the trend, with the gradual improvement of the epidemic situation, the discount of housing enterprises is slowly withdrawn, which is a high probability event;
A drop means that the subscription fee has dropped from 5,000 yuan to 3,000 yuan, that is to say, the threshold for getting on the car in the special period has been lowered.
In the 22% discount preferential policy for national real estate launched by Evergrande since March 4, as long as you pay 3,000 yuan, you can subscribe to a suite online and comprehensively upgrade the "gift package" of house purchase incentives:
Evergrande's preferential policies for house purchase in March are the focus
1. Lower threshold:
Subscribe for only 3,000 yuan to select the listing;
2. More rewards:
The recommended transaction reward is 35,000 yuan and 1% commission, taking the house with a total price of 1 million yuan as an example, you can get a reward of 35,000 yuan and a commission of 10,000 yuan, with a total of up to 45,000 yuan.
3. It is easier to make money:
Ø I purchased: 3,000 yuan deposit to the house payment, the total price of the house is reduced by 40,000 yuan, and I also enjoy 99% discount;
Ø Recommend others to buy: enjoy the "Hengfangtong" 1% commission and 35,000 yuan reward, and return the deposit of 3,000 yuan.
Ø Third-party purchase: return 3000 yuan deposit, give 3000 yuan compensation.
Ø Invitation reward: 30 yuan / person reward.
4. Guaranteed bottom earn 10%:
If the subscription is not completed before May 10, the deposit of 3,000 yuan will be refunded within 5 working days. You can recommend friends and family to see the house on the "Hengfang Pass" and earn up to 300.
At the same time, Evergrande has also launched two double-pocket policies: no reason to check out and the lowest price rights. That is to say, before May 1, buy Guiheng to make up the difference, and there is no reason to check out before check-in.
Low threshold, high return, national nuggeting, buy expensive to make up the difference, no reason to check out the bottom, Evergrande staged a national version of the "Monopoly game". Let everyone willingly participate, after all, it is a good thing that can make money and have no risks.
"I want to buy a house online now, but they say that the impact of the epidemic on the property market is unclear, I am still very afraid of price reduction, buying first is more expensive than others, and I really can't accept it in my heart;
First do not buy it, but experts say that it is now the leakage period, this kind of timing to buy a house, the discount is unprecedented, the back to buy is not this price, seriously, I am really afraid of price increases, after all, the developer rose a little, I will have to work hard to move bricks N months;
Otherwise I recommend others to buy it, but what good does this have to me, why should I bother with that..."
For people who buy a house, the above three entanglements and changes are the true portrayal of most people's hearts. It is also the reason why online real estate transactions have not been accepted.
Most of the hesitation stems from the uncertainty that worries you have in mind.
These problems have been well solved in the housing purchase policy launched by Evergrande in March. In other words, in March, Evergrande found the best balance between its sales performance and home buyers, using Hengfangtong to firmly unite the interests of home buyers and Evergrande's marketing goals...
In the online comprehensive house purchase policy launched by Evergrande, for the purchase of discounts, no reason to check out, recommendation, transfer, and even do not buy and other internal concerns about buying a house have formulated clear rules, between the performance of housing enterprises and the interests of home buyers, Evergrande found the best balance point, solved the trust between online and offline, in other words, through the introduction of a series of policies for online house purchase, Evergrande let the interests of buyers get a certain guarantee, thus realizing the online purchase of Evergrande houses, no worries.
In addition to giving buyers the sense of security they need, Evergrande's online purchase of houses this time also has a killer trick, that is, money temptation.
During the epidemic period, the whole people are short of money, whether it is live shouting wheat, or small advertisements continuously sent by the circle of micro-business circles, the purpose of the whole people looking for side business is nothing more than to earn more silver to improve their lives.
To this end, Evergrande deliberately launched a money-throwing marketing strategy. In march, the marketing strategy was formulated, but each one was aimed at making money for the whole people.
Recommended 3000 to 35000, self-purchase 3000 to 40000, housing by others to buy 3000, no transaction can also guarantee the bottom to earn 10% and a series of wealth upgrade policies supported, for Evergrande to sell houses, XueHeng wool, is known as the national side business just needed.
What did Evergrande win and what did it lose?
The transformation of housing enterprises is obstructed and difficult. Most of the online sales of housing enterprises start from the surface and flow from utilitarianism.
But Evergrande's determination this time is obviously more than superficial efforts. From the beginning of the full online purchase, Evergrande has a determination to break the boat.
There is no concealment of the form, not only online as a transition, but online home purchase as the only breakthrough during the epidemic, and thoroughly implemented to the end.
Of course, this has also brought eye-catching results to Evergrande.
In February, Evergrande Group achieved online subscription of 99,141 sets, with a total value of 102.67 billion yuan after the discount, while Evergrande's sales in February were 47 billion yuan, ranking first in the sales list of Chinese real estate enterprises in February.
Mobilize the strength of the people of the whole country to sell houses for Evergrande, for the industry, it is a change, for Evergrande, it has won the opportunity that others can no longer surpass, after this battle, Evergrande's online sale of houses on the road to accumulate attention, will make it leap into the real estate industry Ali, the limelight no one can match.
Evergrande is the first enterprise to eat crabs in this round of housing enterprises selling houses online, of course, as a forerunner, it is also the biggest winner.
In the war of 2020, Evergrande, which responded quickly, presented a textbook marketing method, which reflected the rapid decision-making power, execution, brand influence and product power within Evergrande Group.
Evergrande's wave of comprehensive online house sales, today, there are already many brand housing companies in the follow-up, but because of the first step, and determined to be thorough, so when others are still copying homework, Evergrande has already won a beautiful opening battle.
This is a victory for Evergrande, but also a victory for China's property market.
It is precisely because of evergrande's brand's resolute online exploration and all-out efforts that the Chinese property market is still activated during the epidemic period, and the purchasing power cannot go out of the house, so that the Chinese property market avoids the zero transaction that many practitioners pessimistically believe in the early stage of the epidemic, Evergrande is saving itself, but at the same time it is also using its own means to save the Chinese property market in a specific period.
This is a different road, Evergrande in front of the win, win in innovation and change, win in the consistent action, win in the accumulation of brand strength and product strength over the years, but also win in the courage to be the first.
Needless to say, the house price jun should be the same as the post-90s teenagers at the beginning of the article, join the Evergrande money-making game, and use 3,000 pieces to leverage the living expenses of the next six months.