In the cold winter of the market, whoever is the most forward-looking and courageous can take the lead in breaking the dilemma.
When the property market was in trouble, Evergrande broke the deadlock with a move of "selling houses online".
Since March 1, Evergrande's marketing measures have been added to the number, launching a 22% discount on national real estate, and there is an upgraded version of the national money-making game of "2,000 yuan can earn 35,000 yuan".
Evergrande's wave of operations can be described as shocking the entire real estate industry. This textbook marketing case, where is the cow?
The intensity of "money-throwing" house selling is rare in the industry
For home buyers, the best opportunity to buy a home is bound to buy low and sell high. Nowadays, the central bank has cut interest rates, preferential policies have supported the market, and developers have promoted promotions, which can be described as favorable time and place.
Since March 1, Evergrande has launched a 22% discount on national real estate and many superimposed preferential activities, seizing the opportunity with "money-throwing promotions" and firmly grasping the market's attention.
If you purchase Heng real estate, in addition to enjoying 22% off the basic, you can also enjoy an additional 93% discount through the recommendation of Hengfangtong. In addition, depending on the rate of building dematerialization, different payment methods can also enjoy multiple benefits.
Based on a set of houses with an original price of 1 million yuan, if the building dematerialization rate is more than 90%, using conventional mortgage payment methods, all discounts will be as low as 62% off, if you pay a deposit of 2,000 yuan to buy yourself, you will get 630,000.
With such a large amount of money-throwing marketing, such a rare low discount, smart people have quietly started to harvest dividends.
Fission-style communication to create a "national money-making game"
Although online house purchases are not uncommon, evergrande is the only one that can "sell houses in the cloud" with Internet thinking and realize the "game" of making money for the whole people that everyone participates in and benefits everyone.
Evergrande's new marketing policy, which came into effect on March 1, stipulates that by paying a subscription fee of 2,000 yuan, you can lock in the intended listings and participate in the money-making game with zero cost and high rewards.
l If you buy it yourself, 2,000 deposits will be used against the house payment, and the total price will be reduced by 40,000 yuan, and an additional 99% discount will be added;
If you recommend others to buy, you can enjoy a cash prize of 35,000 yuan and a 1% commission, and the deposit is fully refunded;
If a third party buys, in addition to the full refund of the deposit, there is also 1000 yuan compensation;
l If the final sale is not successful, the deposit of 2000 yuan is fully refunded.
In addition, inviting others to register for Hengfangtong can get a reward of 30 yuan / person.
At this point in the game, Evergrande paid real money and silver, and buyers got real discounts. Both target customers and potential customers are unconsciously involved in this activity and get the opportunity to make money.
Earn commissions and rewards through referrals, encourage the whole people to participate in becoming Hengfangtong members, Evergrande uses the power of fission to quickly achieve the spread effect of one-two and two-quarters, and generates a strong desire for new users to share through fission, and continuously obtains new traffic, which is really a smart move.
Evergrande's marketing with the participation of the whole people not only fully ignited the purchase desire of just needed customers, but also allowed the "melon passers-by" who did not have the demand to buy a house to get a handful of wool from it. Zero-cost, high-yield "national money-making game", are you still not impressed?
