Speak with data to see results more intuitively. Since February, Evergrande has fully implemented online house selling. Real estate + Internet " is one step ahead, but also achieved substantial results, during the epidemic period let many people "lie and earn".
On March 1, Evergrande quickly launched the national real estate 22% discount, customers as long as they pay a deposit of 2,000 yuan can lock a house source, successfully recommend others to buy more to earn 35,000 yuan cash rewards and 1% of the house price commission, no transaction is fully returned to the deposit, can be described as a steady profit.
Lower the deposit threshold Raise the reward standard
Unlike the two first wave policies with a preload of 5,000 yuan, since March 1, Evergrande has greatly lowered the deposit threshold and greatly increased the reward standard, as long as the deposit of 2,000 yuan can lock in a house source, recommend others to successfully buy can earn 35,000 yuan cash rewards and 1% commission of the house price.
Specific incentive policies include:
● Self-purchase: Deposit 2000 yuan to 40000 yuan, and then enjoy 99% discount
If I purchase, when I pay the down payment and sign the "Contract for the Sale and Purchase of Commercial Housing", a deposit of 2,000 yuan will be used to offset the house payment, and the total price of the house will be reduced by 40,000 yuan, and an additional 99% discount will be enjoyed;
● Recommended purchase: 35000 yuan reward + 1% commission
Recommend others to buy enjoy a cash reward of 35,000 yuan and a commission of 1% of the total price of the house, while returning the deposit of 2,000 yuan in full;
● Third-party purchase: The deposit is fully refunded and then replenished by 1000 yuan
If a third party purchases a predetermined house, Evergrande will return a deposit of 2,000 yuan and give a compensation of 1,000 yuan;
● Unsuccessful purchase
If the booked listing is not successfully sold before May 10, the deposit of 2,000 yuan will be refunded.
It can be said that the second wave of Evergrande's "online house purchase" policy has lowered the threshold, as long as you have 2,000 yuan in cash in your hand, through online VR to see the house and book the listing, you can participate in a maximum period of 70 days of capital protection financial management, it is possible to get 35,000 yuan + rewards, or annualized more than 250% of the income.
Two major policies bottom buyers have reassurance pills
Evergrande's creative sales model is imitated by the industry, however, from a realistic point of view, there is no enough confidence and capital to copy. Evergrande's "online house purchase" has been recognized by the market, which is based on the brand effect and sufficient housing availability owned by Evergrande's national head housing enterprises, and is completed under the premise of fully understanding the current situation of the industry and consumer psychology, and through strong online promotion and implementation. This series of policies and measures will be upgraded again from March 1.
The online purchase offers are as follows:
● 22% discount on all real estate in the country;
●Through the Hengfangtong platform recommendation, you can also enjoy an additional 93% discount;
● One-time payment to enjoy 3% off, regular mortgage 95% off;
●If the dematerialization rate of a single building reaches 90%, you can enjoy another 4% discount.
Calculated with a set of houses with an original price of 1 million yuan, if the dematerialization rate of the building is more than 90%, using the conventional mortgage payment method, all discounts will be as low as 62% off, if purchased by paying a deposit of 2,000 yuan, the price will be 630,000 yuan.
At the same time, in order to better protect the rights and interests of customers, Evergrande's two major gold medal policies "lowest price to buy a house" and "no reason to push out" are still in effect, stipulating that if the price of the property purchased by the customer is reduced, the difference can be made up, and there is no reason to check out before check-in. To put it simply, it is to buy expensive can make up the difference, buy the wrong can be checked out without reason.
(Photo: Nan Xiao)
Source: China Daily