Era, sweet pet June competition for ratings, S-class ancient puppet "airborne" summer file countdown?
Author| forsythia
Edit| Mia
June is the college entrance examination season, which also means that the summer season is about to begin, and the high energy released by the student group is about to be injected into the film and television industry. In early June, the new drama starring Xiao Zhan, Di Li Gerba, Zhao Lusi, Chen Weiting and Ju Jingyi was in full swing in the competition on the Taiwan network, and the era, ancient puppet, urban, and professional dramas had their own fans, and the circle rivalry was fierce, and the scene of a single family had not yet appeared.
In addition, the first women-themed drama "Mature Year", which attracted attention for "Crazy" at the beginning of the year, the urban romance drama "Warm and Sweet" broadcast by Hunan Satellite TV in May, and the puppet drama "Sanfenye" produced by Huace Film and Television and broadcast exclusively by Tencent Video have also performed well in the recent drama market; Youku has the entertaining costume drama "Micro Swift Double Flight" to succeed the completed "Heart Protection", and the newcomer starred in the battle, depending on whether it can conquer the discerning Generation Z audience.
The countdown to the summer file is the season when new and old production companies are going head-to-head, some people have turned to the top of the drama, and some people rely on creating pink bubbles to fix the circle of drama fans. The return of Beijing's flavor theme, the improvement of the quality of genre dramas, and the controversy over the level of screenwriters have frequently emerged, and it can be seen that under the general cost reduction and efficiency increase of the platform, the "traffic halo" of network IP is being disenchanted, and the comprehensive strength of the main creators in front of and behind the scenes is gradually being valued.
And next, a wave of S-grade ancient puppet dramas such as "Anle Chuan", "Sauvignon Blanc", "With Fengxing", "Jade Bone Yao" and "Seven Times of Good Luck" are waiting to be scheduled, as well as the college entrance examination theme "Splendid! Splendid! ", urban workplace theme "I want to go against the wind" and other dramas may also be "airborne" broadcast at any time, which one can light that fire in the summer is about to be revealed.
The top guys who no longer play "sweet pets"
A major phenomenon in June this year is that the top people no longer repeatedly stage "love brains" in various ancient puppet dramas, but turn to various fields to "engage in careers" under pressure.
The TCM-themed drama "Back Wave" led by Zhao Lusi and Wu Gang recently ended, with TCM elements, spicy lines, and hostess setting up its "black and red" route, and wave after wave of controversy turned into heat. During the broadcast of "Back Wave", "A Generation of Craftsmen", "Mature Year", "Public Prosecution" and "The Sea of Dreams" were launched successively, and the ratings of "Back Wave" hovered around six or seven, lower than several dramas of CCTV, but the popularity of the Internet has always remained high, and the popularity of Maoyan, Lighthouse, Bone Duo and other platforms can still be maintained in the TOP3 in the case of "wolves in front and tigers in the back", and won the Maoyan Japanese crown for 14 consecutive days, and the results are still good.
Di Li Gerba's prosecutor-themed drama "Public Prosecution" and Xiao Zhan's Beijing-flavored period drama "The Sea in the Dream" landed on Zhejiang Satellite TV, Beijing Satellite TV and CCTV 8 sets last week. Di Li Gerba, who removed the "halo of a female star" and left the sweet pet theme and exquisite shape, played a young prosecutor in "Public Prosecution" this time, cooperated with the male protagonist Tong Dawei of the 70s, online fraud case + legal popularization drama theme and a group of drama bones, and failed to save the ratings of the show but did not meet expectations, with an average rating of 0.422% in the first week of broadcasting, ranking ninth in the Chinese audiovisual big data of the General Administration.
"The Sea of Dreams" is relatively more prominent, with an average rating of 1.4% in the first week, second only to "Mature Year" and "A Generation of Craftsmen" that were broadcast for two weeks, and the attention of Kuyun Live Broadcast topped for 6 consecutive days, with live broadcast attention between 1.2-1.3%, higher than the second-ranked "Mature Year". From the cool cloud list, in addition to the ratings of old dramas such as "Mountains and Rivers Splendid" and "Daughter of the Mountain", the medical workplace drama "White Castle" that landed on Hunan Satellite TV last week also appeared in the top five, starring Peng Guanying in Q1 with the current puppet drama "I heard that you like me" out of the circle in a small range.
The strong broadcast momentum of "The Sea of Dreams" is related to Xiao Zhan's personal popularity and appeal, he played Xiao Chunsheng, ranked first in the recent VLinkage drama character new media index, An Ni played by Di Li Gerba in "Public Prosecution", and Sun Tooutou played by Zhao Lusi in "Back Wave" ranked second and third respectively. In the past, period dramas, public prosecution dramas and traditional Chinese medicine inheritance themes were generally linked to old drama bones, but now under the popularity of realistic themes, it is imperative for post-90s traffic-oriented actors to transform into formal dramas, and realistic themes also need them to attract new audiences, depending on who can successfully penetrate the dimensional wall and achieve the broadening and upgrading of the drama path.
Wang Yuan and Guo Jingfei starred in the college entrance examination theme "Splendid! Splendid! is also aimed at the summer season, which is currently the college entrance examination season, and the drama is also very suitable for broadcasting during this period.
Although the sweet pet drama has not fallen to the top class, there is still no lack of relevant content in the market. In June, two new dramas were launched, which are very suitable for the atmosphere of the summer file. Chen Weiting and Zhang Ruonan cooperated in the fire theme "Illuminate You", the ratings performance after the start of the broadcast was mediocre, but the popularity of Tencent Video Station exceeded 23,000, the performance of the network was very different, and the strong love element was obviously more popular with young people on the Internet. The fairy light ancient style drama "Hua Rong" starring Ju Jingyi exceeded 8500 in popularity on iQiyi Station, and also broke the unique scene of Youku's two consecutive ancient puppet dramas "Long Moon Ember Ming" and "Heart Protection" some time ago.
Urban, the current puppet lineup is strong, can fairy tale dramas still dominate the summer file?
Every summer, several S-grade ancient puppet dramas are indispensable to brush the sense of existence and take on the heavy responsibility of traffic. In the past two years, the broadcast platform has not had a good time, although each family has a lot of costume dramas in stock, but so far this year, only Youku's "Long Moon Ember Ming" has reached the peak of traffic and heated discussion.
iQiyi's "Ning'an Like a Dream" underwent a temporary withdrawal last month, which shows the dilemma of the current drama broadcast. In this year's summer preparation dramas, in addition to Di Li Gerba's "Anle Chuan", "Sauvignon Blanc", "With Fengxing", "Jade Bone Yao" and "Seven Times of Good Luck" are all fairy tale dramas, of which Tencent Video solo dramas occupy half of the country. The time to test the top streamers' "ability to bring fire" is coming again, which one can be a blockbuster in the summer, and fans are waiting for it.
Last year, "Canglan Recipe" ignited the stellar gravity of the summer, and continued to increase its efforts in the field of fairy tale dramas, and there was a great posture to succeed the Tang Ren film and television of the fairy tale big household of that year. After the completion of "Fox Demon Little Red Lady Moon Red Chapter" starring Yang Mi and Gong Jun, the same series of "Fox Demon Little Red Lady Bamboo Leaf Chapter" led by Liu Shishi and Zhang Yunlong was recently launched. Compared with these two comic adapted IPs, "Seven O'clock Auspicious "Auspicious at Seven Hours", which was completed in May last year, based on the novel of Jiu Lu Feixiang, Yang Transcendence, and Ding Yuxi may be the first to appear in the summer file.
Originally, "Canglan Recipe" made a good start to the fairy tale drama series of stellar gravity, and the emphasis on serving the Tao and special effects, plus 85 flowers joining the new drama, added a lot of popularity to this cutting-edge company, but not long ago, "Protecting the Heart" caused controversy due to the original author Jiu Lu Feixiang's participation in the screenwriting. If the plot "collapse" after six episodes is related to the original author, it is related to the "quality" of the next few unbroadcast dramas, after all, "With Phoenix Xing" and "Seven Times of Good Luck" are all from the hands of Jiu Lu Feixiang, as a signed author of stellar gravity, Jiu Lu Feixiang is currently famous, and every move of his works has attracted much attention.
Youku's comic drama "Under the Stranger" has heavyweight IP and director Xu Hongyu behind it, which previously caused casting debates after the trailer was released. The previous success cases of the male protagonist + fantasy are limited, but the audience base is solid, and the animation IP has obtained a high score on Douban to provide an innate advantage for "Under the Stranger", and whether it can achieve "chasing dramas on the whole network" seems to only owe the east wind.
is also a costume drama, iQiyi, which is keen to streamline the theme and put creativity first, has risen "martial arts fever", Q2's "Yunxiang Legend" is slowly heating up, and the follow-up "Lotus Tower" and "Yinian Guanshan" continue to return to the basics, carrying out martial arts to the end; Mango TV+ Hunan Satellite TV, which lacks large-traffic network IP, has taken a differentiated route, and the costume suspense "Da Song Youth Zhi 2" written by Wang Wei continues to write high-scoring original IP, or will meet the audience in June. "Da Song Youth Chronicle 2" and "Qing Yu Nian 2" can bring together the original team and set off again, which shows the scarcity and popularity of good screenwriters in the industry.
In recent years, the combination of current couple + uniform boyfriend has been tried and tried, and the "military romance IP" perfectly integrates several elements of reliability, boyfriend power, system, and positive energy, and "firefighter boyfriend" began to "mass production" for a while. In addition to the current broadcast of "Illuminate You" is a love story between firefighters and reporters, Mango also has "My Human Fireworks" fire station chief with emergency department doctors, and iQiyi has "He Came from the Fire" firefighters with dancers. Puppet dramas need to be realistic, professional and romantic at the same time, and it is not easy to replicate the success of "Descendants of the Sun".
In the next three months, urban dramas will naturally be indispensable as the main force of TV ratings, but family and marriage trivia seem to be unable to satisfy the appetite of network audiences, and innovation is imperative.
This year, urban + big heroine, urban + suspense have become two popular directions. Liu Tao and Liu Yuning's "Be Your Own Light", Zhang Yuqi's "Blossoming Flowers" (formerly known as "Mistaken into Flashiness") take the route of professional heroine; Zhou Xun, who has gone through a family drama, partnered Liu Yijun in the new drama "Imperfect Victim", and gathered Lin Yun, Zhong Chuxi, Chen Shu, Dong Jie and other actresses, which is also Zhou Xun's first appearance as a lawyer; and "Dark Fire" by Tong Yao and Zhang Xincheng, "The Disappearing Eleventh Floor" by Pan Yueming and Chen Shu, and "Black and White Code" by Wang Ziqi and Su Xiaotong are all urban suspense.
Nowadays, under the restrictions of platform projects and the share of costume dramas, the always popular ancient puppet dramas have also begun to take the boutique route, but thinking of the reality of various companies, the quality of the big IP is still a scarce product, the assembly line fairy drama has approached saturation, and the top people are eager to achieve acting advancement in the transformation. How many solutions are there for ancient puppet dramas, and how to innovate to truly touch the hearts of the audience and achieve a virtuous circle is still a long way to go.
Just looking at this year's summer file, although there are many competitors, the "big dish" of Xian Xia drama is still essential.