Ancient puppet dramas seem to be making a comeback. At least in terms of market heat.
Saying that the storm is rising again, it is natural to pounce on the street, fail, stumble, the last time the ancient puppet drama triggered a large-scale discussion was "ancient puppet ugly man 101", when netizens talked about ancient dolls, a sentence: the audience bitter costume ugly men for a long time.
Word of mouth does not have to be too careful, anyway, the ancient dolls are spat on is the norm, and now the "Immortal Sword 1" that was sealed was also spit over that year, the focus is that the ancient puppet drama has not been out of the explosion for too long, and the only splash last year was "Royal Gifts of Small Works" and "Zhou Sheng As It Was".
But this year's ancient puppet drama seems to have opened the door to a new world, first "It seems that the old man returned" exploded, and the "Wish QingHao" that was broadcast two days ago also had a good response, and now it is the turn of "And Try the World".
Explosion, but also exploded is the traffic, word of mouth is still polarized, the netizens on the major platforms spit out the surging sound, from Yang Yang's high ponytail to Zhao Lusi's style, from dubbing to action design, inside and outside the spit over and over again, but then spit, can not withstand the real fire of the series.
The first eight episodes were played, 4 hours of network popularity reached the top, the next day the number of plays broke 200 million, flutter, is definitely not pounced, whether it can become a hit, depends on the fate.
Traffic and word of mouth are separated, it seems to be incomprehensible, but looking back at the ancient puppet drama hits over the years, it is easy to find that the true fragrance of "And Try the World" is actually not surprising at all, starting from "Immortal Sword", while being spit on and fire, it seems to be the fate of ancient puppet dramas.
So, why do the audience always chase ancient dolls while complaining? If it is really the fate of the ancient puppet drama, can this fate be broken?
1. From "And Try the World", what is the audience watching when they look at ancient dolls?
What is the first meaning of ancient puppet drama? pretty.
"Good-looking" here refers to: people are good-looking (handsome men and beautiful women), good-looking scenery (romantic scenes), good-looking stories (twists and turns), and good-looking love (lingering pity).
Of course, the premise of everything is that people are good-looking. Good-looking people put on ancient costumes to fall in love, which is an ancient doll.
How good is "And Try the World"?
The original setting is: the male and female protagonists are called white wind and black breath, women all over the world love Feng Lan Xie, and men all over the world love white wind xi.
Especially the male protagonist, the ordinary handsome, is afraid of not being able to stop, the ugly handsome is not good, it must be fengshen handsome and high-value, is his natural buff kind.
Finding Yang Yang to play is the most correct decision.
The original describes Feng Lanxi as follows- "Xuan Yi Mo Yue, handsome and elegant, graceful and noble, and the prince is unmatched." ”
When Yang Yang appeared waving a fan in the play, not only did his facial features and body look good, but the focus was on temperament and manners, which also perfectly interpreted the elegance and nobility in the original work.
Of course, the heroine also has the good looks of the heroine, but compared to the style of the original work, the human setting has been slightly changed.
For example, I don't know each other without fighting with the imperial dynasty, I wipe a small face into a mess, and I don't forget to be my own powder head to boast about myself, "the style is unique and the white wind is beautiful." Cute makes the heroine more beautiful.
In addition to good looks, people are equally critical.
After all, female audiences are the target group, ancient puppet dramas, no matter how poor can not be poor male protagonists, no matter how bitter can not be bitter love.
As long as the male protagonist makes people head on, the play is half successful.
Yang Yang's abundance of lanci makes people more than enough.
Wen can reason, martial arts can fight, cooking, tea Art Yang yang is proficient, and, moreover, has money.
The female protagonist stole the medicine and could not end it, and as soon as the male protagonist appeared, the things that could be done with money were not things.
So rich, and with such a strong analytical ability, Xuan Ji Ling was a smoke bomb set up by the imperial dynasty, only he could see through it, he could see through it, and finally, he sighed for General Yan.
This kind of human high-quality worldly son, every time he appears, is enough for the female audience to scream in their hearts once.
Not only that, but he also has a complex personality charm. The beauty and strength of the world forced him to lie dormant, and it also made him more mysterious and more charming.
When Xuanlu's character was rescued by him at the hunting ground, his eyes were straight, and his face was green when he and the heroine held hands. There is such a male protagonist in this ancient puppet drama field is even calmed.
Let's talk about the scenery.
As an S-class production, it cannot be said that the series is flawless, what inferior couple outfits, ah,
What white thick-soled boots were exposed.
All in all, the details are not flawless. But it can't be denied that the crew really spent money.
From the strict hall to the streets and alleys of the city, and even the secret intelligence agency of the male protagonist, from props to costumes and makeup, they are all self-contained, enriching the empty world of the original work.
All kinds of ancient elements and colors have been blended into various aesthetic scenes that can reflect the ancient meaning, and the flawed scenes are still beautiful.
The third is the story.
From the Immortal Sword to the present, the story routine of the ancient puppet drama has not changed.
It is nothing more than putting handsome men and beautiful women in romantic scenes to perform a series of lingering love stories. But how to talk about love a thousand times, acting sweetly beyond the standard, is the most difficult.
The biggest problem of ancient puppet dramas in recent years is: love, love, love
Nothing more than the heroine crossed over or was born in the cold door, at first how to stir can not move the final inexplicable heart after the beginning of the jealousy of the male protagonist, and the heroine often carries a huge secret or mysterious power, after a wave of sugar is a variety of abuse to abuse, the glass slag in the sugar chasing wife crematorium story, and finally the decisive villain BE or HE.
These dramas have also earned a lot of tears from the public, in fact, they are a collection of past romances and horse bridges, piling up a swinging intestine, tearing the heart and lungs.
Can't blame the screenwriter for being incompetent, writing out the old memes is very difficult, and the audience has already guessed the routine.
Why "And Try the World" is still very enjoyable to watch.
A big reason is that although the original book is the ancient saying enlightenment reading of many people, the story is really very advanced, especially the design of two crazy and cool double strong male and female protagonists.
The original chapters are also very limited, and the story condensation is the essence, which basically does not waste the audience's time.
At the beginning, the Xuanji Order is thrown as the introduction, and the chaotic war in the six states (the original is eight states) is about to erupt.
Although the whole story is complex in system, strategy, jianghu, love, and temple, but the overall chaos is not chaotic, although the producer complains that "the seams are patched up", but at least the narrative of the first eight episodes is not chaotic, and the story will give people a feeling of having a different hole in the sky.
After all, the story is about "the world", and the pattern should be there.
There are swords and lightsaber shadows in the rivers and lakes, and there are games above the court, and the story is good to watch.
Last but not least: it looks good to be in love.
"And try the world" is good to hide the needle in the cotton.
The opening seems to be very relaxed, Bai Fengxi saw Hei Fengxi, a mouthful of a "black fox", Feng Lan xi returned her a sentence of "evil spirit".
But the emotional core of the two is very rich, not only to see the light in each other, but more importantly, to add a layer of mutual redemption depth.
From the end of the first episode, when the male protagonist saves the heroine on the cliff for the first time, the two people begin to save each other, feeling that without any one, the other may not survive the finale.
Saving lives or secondary, the key is to save each other's souls.
The essence of the two people is mutilated, especially due to the force of the environment, the black abundance has long been able to break through human nature and cultivate obscurity.
But his frozen heart was melted little by little by the white wind.
The finale of the original work is a consummation and a regret. The sense of substitution can easily spread in the back of your mind.
Finally, it cannot be said how superb the acting skills of the actors in this drama are, but the presentation of the characters is passable, and in some key plots, the display of emotions also has moving moments.
This love of white wind and black breath is also good-looking.
So what exactly is the audience complaining about? The answer is that ancient puppet dramas are born to spit on the audience.
2, the ancient dolls are always complained about, but the explosive models have never been absent
Ancient puppet dramas have been up and down for 18 years, although the recognized ancient puppet dramas are Huang Yi Nieyuan's "Marrying the Wrong Flower Car to the Lang", and recently there have been dramas that have been remade with perseverance.
But what really opened this genre is, of course, the "epoch-making masterpiece" - "The Legend of the Paladin Sword".
In 2005, as soon as the game adaptation was launched, it not only laid the concept of today's "fairy drama", but also opened the era of ancient puppet drama.
But many people have forgotten that when this ancient puppet drama was premiered on TV, it was scolded as a tragic one.
The "magic change" in the plot of the TV series at that time caused a large number of bad reviews from gamers. Today's "no Hu Ge, no immortal sword" Hu Ge was still criticized by the audience as incomparable.
However, after being criticized, the drama still created a fire at the beginning of the broadcast, becoming the national rating champion in the same period, with a single episode rating of up to 4.6%, which is difficult for the audience to imagine.
The most important thing is that the play has created a set of classic templates for xianxia ancient puppet dramas: combining the advantages of past domestic mythological dramas with ancient puppets, and also forming its own narrative techniques and world view.
The story pattern of "She escapes, he chases, they are all wings and difficult to fly" has also begun to take shape.
The ancient puppet dramas after this are all followed in a sense: although the stem is old, it is really fragrant.
The ancient puppet dramas were brought to a new level by 2014's "Ancient Sword And Strange Tan" and 15 years' "Flowers and Bones", and at that stage, the xianxia ancient puppets also became the mainstream of ancient puppet dramas.
Compared with the "Immortal Sword" period, the demon Voldemort is less and less important, and falling in love is increasingly the focus of the story.
However, on the surface, the protagonists still have to fight and die for the life of the world.
Both of these works created a ratings myth, but the word of mouth at that time was not good, and the spit was huge, but the drama still exploded.
2017's "Three Lives III" is a subversive work.
Since then, the theme of chivalry and the duel between good and evil has further receded, three lives and three lives, all over the world, mostly immortals who do not eat fireworks in the world, and even the same family that restaurants eat.
The protagonist also comes from a small person like Li Xiaoyao, and turns into the opening scene is the beginning of shangxian.
The first half of the series has been ridiculed by the group, until the heroine transformed into a return to return before the word of mouth counterattack, after which word of mouth counterattack has gradually become a routine of ancient puppet dramas.
At this stage, the ancient puppet drama of big IP + traffic and small students also occupies the peak of the industry, that is, in this "peak", "Qingyunzhi", "Shushan Battle Chronicle", "Xuanyuan Sword Cloud Fan" and other ancient puppet dramas have been launched one after another, but in the end they can not hide from the low ratings, taking the "Qingyunzhi" that was star-studded at the time and now looking at the lineup even more unbeatable, as an example, during the broadcast of CSM52 city ratings broke 1, only the first two episodes, completely high and low. The second half was simply webcast.
Behind this is that after the ancient puppet drama market heated up, too many people aimed at this cake, the market entered the stage of high-speed operation, and fewer people were willing to dive into the content, and the nature of genre creation also determined that homogenization caused the audience aesthetic fatigue, not necessarily the actors did not act well.
As a result, the ancient puppet drama ushered in the "word-of-mouth crisis".
Many low-scoring and low-rating large-scale production of ancient puppet dramas have appeared in a big way, and the elderly ancient puppet dramas such as "MangHuangji" have been ridiculed by the audience, and the early overdraft of this trust has also made the ancient idol drama market in the next two years more sluggish.
Just when the sound of singing and fading ancient puppet dramas pervaded the industry, a blockbuster in 2018 turned out to be the market warmed up again, which is "Xiangmi" starring Yang Zi.
After the drama was broadcast on the star, with an average rating of 1.3% in CSM52 City, it won the national TV drama ratings championship in the same period and received a rating of 7.7 in Douban.
At this stage, the ancient puppet drama has also undergone tremendous changes, increasingly turning to the female direction, more inclined to emotional expression, paying attention to cp sense and emotional line, and the story mode of first sweet and then sadistic has been created.
From this year on, the playing style of ancient puppet dramas is no longer "copied" in stone, but is constantly updated.
For example, "Chen Xi Yuan", starring Zhang Zhen Nini, who has been ridiculed by the group since the fixed angle.
In ancient puppet dramas, "old" actors are not popular, even if they are Zhang Zhen, the male god of literary and art films.
From the fixed angle to the beginning of the broadcast, the audience complained that the male protagonist was too old, served with the earthy taste of the road, and sat and waited for the street.
But the result is that the people who shouted that the episode would never watch a minute at the time were finally punched in the face by themselves, and Zhang Zhen's acting skills raised the acting ceiling of the ancient puppet drama, and the Douban score of the episode finally reached a staggering 8.4 points.
It was also at this time that the audience discovered that the law of true fragrance of ancient puppet dramas began to appear frequently.
The next one that is really fragrant is "Liu Li" directed by Yin Tao, the original director of "And Try the World".
Before the series began, Cheng Yi and Yuan Bingyan were still small and transparent in the entertainment industry, and the series was not optimistic at all, or even seen, and no one expected that this fairy-tale ancient puppet drama that integrated the story line of the Nine Lives and Nine Dynasties would explode.
As a result, this ancient puppet drama that played the three elements of "cool", "sweet" and "sadistic" to the fire, and also created the reincarnation of the General of the God of War in the Celestial Realm for the first time, which completely met the needs of women and became the dark horse of the national drama of the year.
But 2020 is also another turning point for ancient puppet dramas, starting from this year, the production of ancient puppet dramas supported by traffic stars has been greatly reduced, the opportunity to star is reduced, and it is becoming more and more difficult to get out of the circle.
But it is difficult to get out of the circle, does not mean that there is no circle of ancient puppet dramas, 2021's "Zhou Sheng as Old" and "Royal Gifts of Small Servants", or exploded. The former brings the BE aesthetic to the extreme, and at the same time opens the upper and lower modes of the ancient puppet drama.
The latter integrates suspense elements into ancient puppets, and the male and female protagonists who focus on their careers let the series "break the circle" with the plot and character personality.
And like all genres, where there is a low tide, there is a high, and after a brief low, the ancient puppet drama is back in 2022.
"With Jun" and "Just Like" will play the upper and lower modes to the fire, even if they were ridiculed by the group before the start of filming, the heat in the station broke through 10,000, and the small videos of Shunde Xianji were overwhelming.
The small and medium-cost "Yan Yu Fu" also accidentally "caught fire".
Capital is the most sensitive, feeling the spring river plumbing, the ancient puppet drama quickly hit back.
The next ancient puppet dramas worth looking forward to are BE aesthetic masterpieces, Luo Yunxi, and Bai Lu's "Changyue Ember Ming", adapted from Tong Hua's novel of the same name, "Sauvignon Blanc" starring Yang Zi, and yang Chaoyue and Zeng Shunxi starring in the alternative ancient puppet "Say Heroes Who Are Heroes".
However, the most representative is that Zhao Liying took over the filming of "With Fengxing", no matter whether Lin Xinxin's body management can eventually reach the standard, the return of the ancient doll queen to the ancient doll itself is the best proof of the market heat.
But why do ancient puppet dramas blow and grow again in the spring breeze?
3. The more scolding, the more popular it is, why can't the audience put down the ancient puppet drama?
On the other hand, think about it, why did the ancient puppet drama encounter a low tide?
The answer is that the audience has thoroughly eaten the routine of the ancient puppet drama, and the production quality requirements such as special effects, filters, and editing are higher.
On the other hand, the ancient puppet dramas on the market are more and more bloody. The plot is injected with water, the casting is confused, the production is perfunctory, and even the actor's appearance has repeatedly broken through the lower limit.
People who shoot ancient puppet dramas do not take the story seriously and treat the people seriously, and the audience naturally has the right to refuse.
However, the genre advantage of ancient puppet dramas is also obvious in chinese dramas, and there is a reason why they have stood for many years.
The first is that ancient puppet dramas are highly genre and service-oriented dramas, which can often include love, suspense, martial arts, fantasy and other styles, and change tricks to please the audience.
For example, the genre of "And Try the World" combines martial arts, fantasy, and even power plots.
Second, ancient puppet dramas have unique fan needs.
Many people say that as long as the ancient puppet drama has conflicts and points to watch, it can meet the needs of the fan group to chase the drama, and it can achieve the broadcast fire, but things are not so simple.
The real point is: the era background of the ancient puppet drama is far away from us, but the content presented in the play is in line with the needs of women today.
Because to satisfy your target audience, a necessary factor is to achieve emotional resonance with the audience.
All the ancient puppet drama hits are to hold the audience's emotions to death.
Many ancient puppet drama routines inevitably have a vague sense of childishness. But it is such a routine that seems to concentrate two Mary Sues in one, but it is tried and tested, and naturally has its own reason.
The plot of ancient puppet dramas is all routine and stereotyped, but another way of thinking is also mature and industrialized. "Meet the user's viewing expectations" is the first key to traffic.
In the future, the national drama will either lead the audience in production and intention, like "The World of Man", or strengthen the service, the audience loves to watch what to shoot, relying on double speed + fast forward to barely catch up with the drama will slowly disappear.
The last key is that the ancient puppet drama can best encircle the hearts that are eager to transcend reality.
In the end, young viewers look at ancient dolls and find themselves in other people's stories.
Psychologically, this phenomenon is called "empathy."
Ancient puppet dramas can always be filmed, because it can always meet the audience's infinite vision of ideal love, the compensation psychology of seeking sugar in pain, in short, what is missing in the real world, what is made up for by ancient puppet dramas.
Let's say that "And Try the World" brings the audience an endless refreshing experience.
In the cycle of jianghu, conspiracy, conspiracy and love, the love of the male and female protagonists is repeatedly confirmed, and the audience's mood is also ups and downs like a roller coaster.
In the finale, the male and female protagonists gave up in their hands and both returned to the countryside, corresponding to the modern people who strive to achieve finances and return to the life they yearn for.
In this world, there is no pain of separation from birth, old age, illness and death, no physical damage caused by working day and night, everything can be repaired, what is lost can be restarted, all the opponents of the family will suffer their own consequences, all crises can be resolved, and everything will eventually return to peace.
Although the back and forth of ancient puppet dramas is actually still those, but on the other hand, why are there not such and such "innovations" before so many? Maybe because the audience doesn't like it at all, the real world is realistic enough, and many people want the little bit of fantasy and childish sweetness of the ancient puppet drama.
All the troubles and entanglements in the ancient puppet drama may not add up to the cruelty of reality, as long as the real troubles are not finished, the ancient puppets can always resonate with the audience.
But the premise is that the new generation of ancient doll creators should start from the characters and stories, carefully craft the script, and after the story is told, it is a natural thing to impress the audience and make the audience have emotional resonance.
In the future of ancient puppet dramas, opportunities and challenges are there. The era chooses the ancient doll, and the ancient doll also chooses the era.
At the moment when the national drama turns again, the "ancient dolls" will continue to make choices and changes.
Although the market's eyes on ancient puppet dramas are more stringent, people will still be so obsessed with ancient puppets, and a routine can be seen thousands of times in a different way, because this world is still mostly ordinary people.
Everyone wants to be who they are in their limited lives, want to pursue an eternal love, they can't do it, at least they can see an eternity in the ancient puppet drama.