Text/ZZL
Just after the just-concluded Apple Worldwide Developers Conference, a number of MacBook products and OS systems were released, I believe that many "fruit fans" were drowsy in the first half,
"This is a revolutionary product that will open the next iPhone era," Cook introduced at the press conference, first put "ruthless words" everyone will, more concerned by the author
Since the price is so high, the author will take a look at the magic of Apple Vision Pro.
The most important thing about this kind of device is the screen.
I have to say that Apple's pile this time is really full, a small device stuffed with 12 cameras + 5 sensors, the processor is used, M2 core is responsible for running the system and executing computer vision algorithms. The R1 processor is mainly responsible for processing information data from sensors and cameras, ensuring the timeliness of content rendering by reducing latency.
Specific to the experience effect, Vision Pro is more like a more expressive AR device, historically abandoning the traditional handle, using eye tracking technology, using eyes and gestures to achieve interaction, in which the movement of the eyes can adjust the browsing content, and gestures can be used to determine, switch, cancel and other operations.
So it looks like Apple's MR (mixed reality) device is really powerful, but
So what's wrong with Apple Vision Pro that can make former Apple executives "turn against the water"? I would like to take this opportunity to share my insights in a superficial way.
First of all, Apple is not the first company to light up the technology tree, pioneers such as Google, Microsoft, Meta have launched similar products many years ago, Apple's entry is still late.
Why has a technology or a product never been widely popularized? Quite simply, for two reasons: it's not cheap and it's not easy to use. , This can already buy several top-equipped Apple products, not to mention ordinary users, even high-end players have to weigh their financial strength.
Moreover, on the contrary, advanced artificial intelligence continues to heat up, especially OpenAI-built ChatGPT has injected new vitality into the market, and NVIDIA has become the world's first chip company with a market value of more than one trillion with the fire of AI.
At present, this type of equipment is basically used in entertainment scenes, playing games or watching videos, although it is indeed fresh at the beginning, but soon it is boring, can not bring this pair of glasses to work, right? This leads to
We all know that Apple's mobile phone has a crotch, and to this day, countless Apple users must hold the iPhone and charging treasure by default, and some netizens ridicule that the Apple mobile phone has driven the development of charging treasure. whereas
。 It's just that now all AR and VR are struggling to find this "unsolvable" scene, including games, offices and other scene experiences that do not make people feel like subverting the times, so everyone can only hope for the "technology leader" Apple.
In reality, it is difficult for Apple to rely on MR devices to open up the field of spatial computing. Look at the component composition table announced at the same time as Apple Vision Pro, good guys, dare to love Apple provides a processor, and the rest rely on the support of major semiconductor manufacturers, this "fruit content" is really low,
Even the M2 processor has a hidden danger,
Perhaps due to ecological and software considerations that need to be polished, or Apple Vision Pro has greater technical defects, in short, this product will not be available until next year, and the specific evaluation of Apple's MR device is still unknown.