Text|Cheng Ai
Editor|Daewoo
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It is not uncommon to mention the Internet economy or e-commerce model in the mainland, and it can be said that domestic consumers from old to small often use e-commerce platforms for shopping.
Such a consumption pattern has indeed enriched and facilitated our lives. If the e-commerce platform is mentioned in Japan.
Presumably, many local young people feel very unfamiliar with this shopping model, which is enough to show the strength of the Japanese real industry.
Although the two countries are close in territory and have many very similar customs, the concept of consumption is very different.
In the process of the rapid development of the e-commerce economy, Japan, known as a developed country, has not been affected by the e-commerce economy.
On the contrary, our country's real economy is almost killed by the e-commerce model, where is the problem of this difference? Industry insiders gave detailed answers.
First, territorial differences
The difference in consumption concepts between China and Japan lies first of all in the difference in the territorial area of the two countries, and we all know that Japan is just a small projectile country.
It can be said that from the easternmost to the westernmost part of the Japanese realm is only the distance we have crossed provinces.
Under these circumstances, there are basically no regional differences in consumer goods in Japan.
There is no need to experience some foreign food and clothing styles like mainland consumers, so e-commerce in Japan often does not have regional characteristics.
Secondly, due to the small size of Japan's territory, Japan attaches great importance to land area, usually for the planning of physical stores is very detailed, and consumers are more convenient to buy things than the mainland.
In addition, Japan's real economy has been precipitated for a long time, and consumers go to physical stores to shop.
Not only to buy the goods you need, but also to live a way of life that goes deep into the marrow, which is fundamentally different from the mainland.
Second, the difference in service concept
The staff of the Japanese physical store pay great attention to the attitude and quality of service, while mainland consumers and physical stores are basically "one-hammer sales", taking things and paying for them and leaving, without any other experience other than buying things.
The Japanese physical store is the complete opposite, and the physical store operator will be very enthusiastic to serve every customer.
Customer experience and satisfaction are the most important for store merchants, so Japanese consumers also prefer to go to stores to shop.
Third, the Japanese authorities' policy support for the real economy
In order to promote the development of its retail industry, Japan's support for the real economy is very large, mainly reflected in the low interest rate of business loans and tax exemption policies.
The cost of opening a store in the mainland is greater than that of an online shopping store, while the cost of opening an online shopping store in Japan is greater than that of a physical store.
What's more, Japanese consumers are more inclined to consume in the real industry, so the vast majority of merchants will not open online shopping stores at all, but generally operate offline business.
Fourth, the rent issue of the Sino-Japanese entity
We all know that domestic house sales and rental prices have risen by leaps and bounds in the past few years, while the Japanese real estate market is relatively sluggish.
The difference in store rental prices between the two parties is also very obvious. Once the landlord of the store suddenly wants to raise the rent, it will cause more severe economic pressure for the business.
On the other hand, mainland e-commerce does not need to consider such problems, and faces consumers nationwide at the lowest cost.
After all, there are still many differences in culture and habits between the two countries, for the Japanese side, the current brick-and-mortar retail industry is one of the important pillars of its economic development, but for the mainland, this is not the case.
The use of online consumption mode can not only drive the shopping enthusiasm of Chinese consumers.
It can also further stimulate the scale of retail sales in the mainland, especially during the annual Double 11 and Double 12 periods, which can be called the online shopping boom of Chinese consumers.
Japanese consumers have a high pursuit of product quality and service quality when shopping, while the mainland is relatively pragmatic, after all, Japan belongs to a more economically developed country, and the people's consumption concept of quality is far stronger than ours.
Of course, our country's strong support for the development of e-commerce platforms is also a key reason.
This has successively given birth to excellent e-commerce companies such as Alibaba and JD.com, which has promoted the further development of the national economy.
The development of e-commerce is not only to promote the improvement of retail industry and consumption power in the mainland, but also to promote the development of more industries and employment opportunities through e-commerce.
For example, the logistics industry and the manufacturing industry have benefited from the popularity of e-commerce to obtain new opportunities for unprecedented development. With the continuous upgrading and improvement of mainland e-commerce platforms.
The future Internet economy will definitely reach a new height, benefit more consumers and workers, and "revitalize" more jobs.
What do you have to say about this? Welcome to leave your opinion in the comment area!