Recently, the 2024 BabyCare National Dealer Conference was successfully held at the Xiamen International Convention and Exhibition Center, where USANA's global leaders and China management team gathered to share the brand's all-round empowerment strategy.
The 2024 BabyCare National Dealer Conference was successfully held at the Xiamen International Convention and Exhibition Center
USANA BabyCare isn't just selling health-related products, it's building a healthy family that supports the Healthy China 2030 strategy. In 2023, USANA BabyCare launched its Healthy Families Strategy for the next 10 years to help more people improve their health literacy and put themselves first responsible for their health.
In the first year of USANA's Healthy Family Strategy, USANA BabyCare business partners became "certified and on-the-job" health professionals through the study and certification of public dietitians. Through the most beautiful college program, many USANA babycare partners have fulfilled their dream of strolling in the university for many years, and improved their learning literacy. By achieving star service ambassadors, we can become health consultants in the hearts of customers; Through the joint launch of the "Healthy China Tour" with the China Health Care Association, nearly 200 Healthy China Tours were held in 100 cities, with a total of about 50,000 people participating.
"I want USANA BabyCare to be one of the most respected nutrition companies in China." "We will continue to invest more in China, increase production lines, expand our R&D team, and add digital tools and business innovations," said Nie Huaiyu, USANA's Chief Commercial Officer. The company will always be rooted in China and serve China.
Committed to "becoming the healthiest family in the world"
"To be the healthiest family in the world" was Dr. Wentz's strong original intention and vision when he founded USANA in 1992.
USANA Executive Chairman Kevin A. Guests share USANA's vision and values
Health, Excellence, Integrity, and Solidarity are values of USANA. Guest shared his understanding of the company's vision and values at the annual meeting. "Health is always at the forefront of our actions," he says. This is not only reflected in our products, but also in the way we live; Excellence is the reason why we continue to break through, improve and innovate; Integrity is our guiding lightFor more than 30 years, USANA has built and earned the trust of the people we serve, which is the cornerstone of the USANA family's shared commitments. Mutual aid is at the core of USANA's vision and values. It's a collective power, and it's how we continue to change the world. “
Based on these genes, USANA stands out from the industry and even becomes one of the leaders in the global health industry.
USANA President and CEO Jim J. Brown made three commitments: Vision, Direct Selling, and Innovation
USANA has seen incredible growth over the past 32 years, and is now at a pivotal juncture. Brown made the following three commitments to focus on the future: first, to adhere to Dr. Wentz's vision of "being the healthiest family in the world", which will always guide us in our decisions and directions; Second, USANA remains steadfast in its commitment to the direct sales channel and continues to invest in it. Third, focus on innovation; USANA will continue to develop a portfolio of high-end, premium products to meet the needs of the world, especially the Chinese population.
The courage to make these three commitments is also the result of USANA's healthy financial position — zero debt, a strong balance sheet, and operations in 25 markets around the world. For the past 32 years, USANA has been a leader in the health industry and one of the world's leading direct selling companies, and has always been corporate socially responsible.
By the end of 2023, Youshana Charity Foundation has donated more than 29 million RMB in donations and materials in China. Covering 10 counties, improving food in 50 schools and providing more than 1.14 million meals to 25,000 underprivileged children, USANA BabyCare provided critical medical resources to local rural doctors and established four rehabilitation huts in rural China. In 2023, we will launch an initiative to focus on the issue of adolescent weight intervention, and cooperate with experts to cultivate children's health concepts from an early age.
The Chinese market is the No.1 in the global market forever
USANA continues to inject advanced biotechnology and global commercial resources into the Chinese market, such as building a new USANA BabyCare facility, increasing R&D investment, and designing more local products based on the specific needs of Chinese consumers. After 14 years of localization, China has become USANA's largest market in the world.
"USANA's success in China is largely due to the excellence of each and every one of our distributors." As one of the global managers of USANA's health family, Nie firmly believes that "by insisting on family first, distributor first, and China first, we will continue to create countless more firsts, making the Chinese market the pride of all of us and the eternal No.1 in the global market." ”
Nie Huaiyu said that China is an important market to drive global performance growth, and the potential for later growth is still very huge, with 40 million communities, 500 million families, and 1.4 billion people waiting for us to serve. We will continue to invest more in China, increase production lines, expand R&D teams, and add digital tools and business innovation solutions. The company will always be rooted in China and serve China.
USANA Chief Commercial Officer Huaiyu Nie firmly believes that the Chinese market will always be the No. 1 in the global market
In order to better serve China and take root in China, USANA Baby Care has been researching, developing, and manufacturing products and services that better meet the needs of Chinese families and Chinese consumers since entering the Chinese market. At the Annual Meeting, USANA Chief Scientist Rob Murphy Sinnott proudly stated, "We are committed to innovating our products with the latest technology. ”
To explore more innovative TCM ingredients for nutraceutical applications, USANA has partnered with nearly 50 experts from Beijing University of Chinese Medicine in a variety of fields, and the first 16 projects are in scientific research or clinical trials. Xu Anlong, President of Beijing University of Traditional Chinese Medicine, released the phased results of the school-enterprise cooperation in the past three years: three scientific research projects have been transformed, providing a scientific basis for the development of new products for USANA; Verify the effect and principle of action of existing products using Western methods of traditional Chinese medicine, or make effect evaluations for new formulas; Molecular biological means at the gene level are used to solve the problem of anti-counterfeiting and adulteration of raw materials, ensure the quality of raw materials of Chinese herbal medicines, and ensure food safety.
Empowering dealers to serve 500,000 healthy families in China
To help implement the Healthy Families strategy, USANA China General Manager and Global Vice President Wang Sheng proposed the "Five 1s Action" to promote digital marketing, build a learning enterprise, and empower dealers.
Mr. Wang, General Manager and Global Vice President of USANA China, proposed the "Five 1s Action" to empower dealers to serve 500,000 healthy families in China
The first is "1 mobile phone number", and now if you want to become a premium member of USANA BabyCare, you only need a mobile phone number, and you can register with one click, add purchases, and solve problems with one click.
The second is "one healthy pedestrian who understands walking", there are hundreds of millions of families in China, if every family cultivates a healthy pedestrian and makes hundreds of millions of families achieve health, then the dream of a healthy China will be realized. USANA BabyCare will assist all distributors and customers in nutrition education. Let them care for and serve their families with nutrition knowledge and USANA BabyCare products.
Last year, USANA BabyCare and the China Nutraceutical Association launched the Public Dietitian Exam Certification, which was highly sought after by the market. Tens of thousands of dealers have signed up, and many customers also want to sign up, hoping to take care of their families with knowledge. At present, more than 20,000 people have passed the professional qualification of public nutritionist. A large proportion of these people are mothers, especially pregnant and lactating mothers.
USANA BabyCare is an advocate and practitioner of the three principles of nutrition, nurturing and parenting. In order to reinforce and showcase the benefits of USANA BabyCare and meet the needs of mothers, USANA BabyCare is launching the Maternal and Child Health Instructor Training Certification this year.
Maternal and Child Health Instructor is a pioneering training program co-sponsored by USANA Baby Care and the China Nutraceutical Association, focusing on the field of maternal and child health. The company and the association have joined hands to invite the top domestic nutrition experts, maternal and infant experts, gold medal lecturers and dealer marketing teams to spend a year to build a well-built maternal and infant instructor project. The curriculum is integrated into USANA BabyCare products, and throughout the entire context is USANA BabyCare Triple Yang: Nutrition, Nurturing and Parenting.
Third, "1 set of quality products" is one of the foundations of the family health strategy. USANA has four series of nearly 80 products in China, focusing on cellular nutrition, and has Incellience cell signaling technology in the United States, giving it a competitive differentiator. USANA BabyCare is committed to being a premium brand, which encompasses all aspects of ingredients, craftsmanship, quality, and packaging. USANA Baby Care hopes that all partners will first be willing to consume USANA Baby Care products themselves, then be willing to share USANA Care products, and finally encourage more people to buy USANA Care products.
USNANA baby products are a powerful starting point for market competition, and the company will adhere to several core concepts in the future product direction:
1. Focus on cell nutrition and strengthen differentiated competitive advantages; 2. Implement healthy families and pay attention to the health of all people in all families; 3. Practice personalized nutrition and provide customized scientific nutrition solutions; 4. Pay attention to consumption scenarios and meet consumer needs instantly. In order to meet different scenarios and immediacy, the company will conduct customized research on product packaging, dosage form, quantity, and provide a complete product portfolio and solutions.
Fourth, "1 path to growth". USANA BabyCare has a traditional path to advancement. In the past two years, USANA BabyCare has innovated a new and interesting development path in China. The company will accompany the growth and development of BabyCare business partners all the way, and every step of the partners will add value, and every step will give back to themselves and their families.
In addition to differentiated, high-quality products, USANA BabyCare offers an attractive career opportunity. Once the new partner starts their career, the company will provide a series of interesting and fun programs such as special training for business promotion, the most beautiful university program, family classmate program, the most beautiful vacation, public nutritionist and maternal and child instructor. While shaping new roles, it also provides everyone with new skills and new perspectives for the industry, injecting new vitality into the industry.
Finally, "1 surprise promotion". USANA BabyCare is launching a Rewards for Customers program for a limited time to incentivize more members and distributors to expand into the market. ”
With the continuous improvement of health awareness and the rapid development of technology, USANA BabyCare is leading the new trend of the health industry with its unique advantages. While realizing our vision of becoming the world's healthiest family, USANA Baby Care is actively supporting the China Health 2030 strategy by providing consumers with more scientific, safe, and effective health products through continuous innovation and research and development. Relying on its profound scientific research strength, the company continues to explore and apply cutting-edge biotechnology to meet the growing health needs.
On this path of challenges and opportunities, USANA BabyCare will continue to surpass the extraordinary and open a new chapter in the health industry with a strong belief and unremitting efforts.
Source: China.com Food