"Amway has the Seventh Epic and added the Two Dimension Legends category."
Author / Huschai
This article was edited by < >
"What's the B-stop game doing lately?"
On a forum, a netizen expressed shock at the low quality of the two new works recently released by the B station game, and issued the above soul torture. He felt that these two games were like the games of 3 years ago, and lamented that "it is not easy to send two garbage in a row"
These two games were released by the exclusive agent of Station B on May 24, and Station B controlled 70% of Access! The studio's two-dimensional turn-based card game "Mobile Suit Hime: Fusion" and the June 8 station B agent "Sword Art Online" IP MMORPG game "Sword Art Online Black Swordsman: Ace".
After "Kangong Riding Crown Sword" became a small hit, "Sword Art Online Black Swordsman: Ace" and "Mobile Battle Ji: Fusion" were considered by many brokers to be the "new three giants" that would drive the game revenue of Station B in the second half of the year with "Kangong Riding Crown Sword", and the latter two games were also unveiled as head reserve products in the Q1 financial report.
However, judging from the feedback of players, these two games have common problems with "old games" such as old gameplay, poor optimization, and serious krypton. "Mobile Suit Ji: Fusion" borrows from 2018's "Seventh Epic" in terms of skill design, cultivation system, game UI and other aspects, but it lags far behind the "Seventh Epic" in terms of the core selling point of skill screen and combat expression, so that many players have watched the comparison video of the two games and been "Seventh Epic" by Amway. "Sword Art Online Black Swordsman: Ace" has been jokingly called by many players because of its rough action and the gameplay of "old domestic MMORPG" that "makes up for the shortcomings of the legendary page game in the second dimension".
In the post at the beginning of the article, some players continued to ask, "Does Station B Games want to borrow these two 3-year-old quality games to return to 2018?" "——That era when the revenue of "Destiny-Crown Designation" and "Blue Route" is still growing, and the future is promising. However, judging from the 3 products released by the B station game in the first half of this year, "Kangong Riding Crown Sword" can be of great use, and the "Sword Art Online Black Swordsman: Ace" (hereinafter referred to as "SAO Mobile Game") and the "Mobile Battle Ji: Fusion" that took years of research and development dragged their feet.
<h1 class="pgc-h-arrow-right" data-track="21" > "retro" bombing and "nostalgic" gameplay</h1>
If these are the drawbacks of many games 3 years ago, then "SAO Mobile Game" and "Mobile Suit Ji: Fusion" not only continued these problems after their launch, but also carried out "innovation".
In "Mobile Suit Hime: Fusion", when the player encounters a cartoon, the upper right corner will display "Reconnection", and the loss of contact with the sister of the Battle Ji is the most common problem encountered by most players in the first week, in addition, the game will also appear "props are swallowed for no reason", "the character display is incomplete" and flashback.
The "retro" of "SAO Mobile Game" is reflected in the "fried clothes" on the first day: players can't enter the game, or there will be a black screen and experience loss when they go in. In order to optimize the experience and target plug-ins, SAO Mobile Games had to stop maintenance every day from June 10 to 13, which is very rare in the mobile game market in 2021.
The core gameplay of both games is also relatively monotonous - "Mobile Suit Hime: Fusion" is the turn-based push map gameplay of the magic like, and "SAO Mobile Game" is a fully automatic page game full of MMORPG.
Although there are four battle positions for players to choose from, The Battle Ji is divided into three core attributes of Cangjing, Electromagnetic, and Hot Melt, and there are also five types classified according to strong attack, defense, balance, tactics, and repair. However, only a few warriors have taunting skills, which causes the "defensive warriors" (so-called tanks) to be placed in the front row and cannot protect the output and auxiliary positions of the rear row, which makes the numerical value the biggest factor affecting the outcome of the battle, rather than the position and strategy.
Similarly, in the "SAO Mobile Game", the monotony of the action system and the setting of the inability to combos make the drive of the draw card limited to increasing the value, regardless of the skill effect and the combo match.
"SAO mobile game" players mainly focus on the sword skills of weapons, the game has 4 weapons, each weapon has 5 sword skills, each sword skill can be inlaid with skill cards, divided into green, blue, purple, orange quality, players to obtain stronger skill cards, improve the attributes of sword skills, and then defeat the BOSS.
However, the so-called 5 sword skills are mostly combo moves that can be achieved by jumping, squatting and general attacking in other games. Taking the sword skill of the straight sword as an example, the "leaf-shaped chop" is to pick the enemy fly, and in many games, it is squat + general attack. Vertical chopping is actually jumping up and hitting hard, which can be achieved in other games just by jumping + general attack.
And in "SAO Mobile Game", the general attack cannot be combined with sword skills, nor can it be connected with jumping and sprinting actions. The player's manual combat experience is very fragmented, and when playing the dungeon, they can only use jumps and sprints to avoid bosses, and use general attacks and skills to hit bosses respectively, which is far behind the coherent action experience that many MMORPGs have at present. The automatic battle is just the player and the monster standing against the pile, without any position.
<h1 class="pgc-h-arrow-right" data-track="176" > borrowed from Amway</h1>
If "plagiarism" was the main theme of the game market 3 years ago, then "borrowing" in 2021 is no shame. However, the quality of the game on the "borrowed" side is mostly inferior to the original, which has not changed in the past 3 years.
Mobile Suit Hime: Fusion borrows heavily from The Seventh Epic on many levels.
The core attributes of The Warrior, Such as Crystal, Electromagnetic, and Hot Melt, are not only consistent with the three attributes of nature, cold, and flame of the characters in the Seventh Epic, but also show red, green, and blue.
Source: Zhihu @ cabbage dish
Player Cabbage found that the battle interface UI, character interface UI, the design of the quest setting and placement system, the dodge and critical hit in the attack judgment, and even the points of the PVP rank ranking are almost exactly the same.
Cabbage believes that "most of the characters in Mobile Suit Hime: Fusion can basically find the corresponding character template in the Seventh Epic". Not only are the character's basic attributes such as Attack, Life, Defense basically 1.15 times that of The Seventh Epic. The attributes and values of the Warrior Skills in Mobile Suit: Fusion can also be found in the Seventh Epic.
The gameplay of "Seventh Epic" is indeed a bit outdated now, but it still sells well overseas for many years with the exquisite skill animation effects in character combat.
The skill animation of "Seventh Epic" not only has a detailed portrayal of the character's expression, the close-up and middle scene switching is smooth, the action is finely displayed, and many heroes' skill moves will first have a story animation related to the background of the character.
After the story animation, the skill effect of switching back to the battle scene is also very full.
In contrast, in the skill animation of Mobile Suit Hime: Fusion, the performance outside the battle scene is acceptable, but the skill display back to the battle is somewhat monotonous.
In addition, the enemy will change direction when attacked in the Seventh Epic battle, and the visual presentation of skill damage will enhance the immersion of the battle.
Not only does Mobile Battle Ji: Fusion not have these details, but in the battle interface, the 2.5 head-to-body ratio of Battle Ji is very strange, and the player Kirby feels that "his battle ji always looks like his legs are short, and the characters are good." "You know, players spend most of their game time in the battle screen.
Mobile Suit Hime: Fusion has a similar gameplay to The Seventh Epic, but the animation of the former's big move skills and the sense of blows in the battle are relatively rough. This has also led to many videos on the B station comparing the two games, and there are players who say that they have been Amway 's Seventh Epic.'
It can be said that "Mobile Suit Ji: Fusion" not only did not learn the essence of "Seventh Epic", the overall quality was not as good as "Seventh Epic", and even the standing painting that should be one of the selling points of "Mobile Battle Ji: Fusion" did not fully maintain the same quality as the early Weibo announcement, but the public beta version added a lot of pose strange and poor style of standing painting, making the overall standing painting level appear uneven.
Even, in "Mobile Battle Ji: Fusion", only the 5-star Battle Hime has live2D special effects, but the standing painting of the 5 Star Battle Hime is not necessarily more comfortable than the 3 Star Battle Hime.
Similarly, if "SAO Mobile Game" is placed under the two-dimensional category, its old-fashioned MMORPG gameplay has lagged far behind the more innovative ARPG, tower defense, wargame and other gameplay under the current two-dimensional theme. Looking only at the two-dimensional MMO category, although the problematic "Magic Tower" has the same strong taste of "domestic MMO", there is also a complete action system as a highlight when the second test is taken.
The poor quality of SAO Mobile Game is also reflected in many places: the screen is textured in many places, the characters and monsters are modeled roughly; although in the name of open world, the simple gameplay of collecting roadside plants needs to reach level 30 to be unlocked; the plot dialogue is almost no dubbing, only rough character portraits + expressions.
The recently launched overseas "Nino kuni" is also an old "fully automatic MMO" gameplay, but its exquisite picture quality and plot animation are also better than "SAO Mobile Game". The action system and picture quality are far behind similar games, making the "SAO Mobile Game" without advantages, even if it has IP bonuses, it is difficult to escape the low score of TapTap's 3.2 points in the past 7 days and 1.6 points on the NGA.
<h1 class="pgc-h-arrow-right" data-track="177" > "old" game of heavy liver krypton</h1>
Another common problem with SAO Mobile Game and Mobile Suit Hime: Fusion is the cultivation of the liver, resulting in a strong Krypton experience.
There are 5 types of upgrade systems for Mobile Suit: Fusion: Battle Hime Level Upgrade, Technology Upgrade (Battle Hime Star Upgrade), Rank Upgrade, Battle Hime Skill Upgrade, and Battle Hime Equipment Upgrade. These 5 systems will increase the different values of the warrior, not only divided into several grades, but also very difficult to upgrade.
For example: technology upgrades require difficult equipment copies, Rank upgrades require the same battlestar cards, 5-star battlestar skills can only be obtained in the event or purchased in the mall, equipment is divided into 2/3/4/5 stars and green/blue/purple/gold grades, low-star equipment can only be used as high-star equipment upgrade materials, can not be sold and decomposed.
This complex cultivation mechanism is very unfriendly to players, many players even if the warrior ji is trained to a high level, it is difficult to break through, although the card draw is a good way to improve combat strength, but the experience of drawing cards is not friendly.
The draw of Mobile Suit Hime: Fusion is to separate the normal card pool and the elite card pool, which is equivalent to both card pools. What's more, the card draw also needs to complete the 10 missions of the first main line, and the player needs to go through the rough novice tutorial and 30 battle screens to get the unfriendly draw qualification.
In the "SAO Mobile Game", there is also a very complex cultivation system, and the same ordinary card pool and the orange card pool are extracted separately.
Moreover, each sword skill of each weapon corresponds to only one skill card, such as the leaf-shaped slash skill card of the straight sword cannot be used on the Angry Dash sword skill, nor can it be used on other weapons. It is equivalent to saying that the player faces 20 combinations of cards every time he draws cards, and each skill card is divided into green, blue, purple, and orange qualities.
In addition, players also need to upgrade their specialty cards, fill up and upgrade the 20 talents of the weapon, gather 8 pieces of equipment and upgrade the equipment even like the legendary game to diamond the weapon - for their own sword inlay crystallization.
The gameplay is outdated, bugs are frequent, and the quality is lagging behind in all aspects, there are very heavy cultivation systems, so the game that is not fun and wastes time is indeed very common 3 years ago, and now it is rare.
<h1 class="pgc-h-arrow-right" data-track="178" > 2018 that can't go back</h1>
If there is a time machine in front of the B-station game, they will most likely choose to go back to 3 years ago. After all, the game business of Station B in 2018 still bears the aura of a listed hero, with an annual revenue of 2.94 billion yuan, accounting for 71% of the total revenue of Station B in 2018.
At the same time, 2018 is also a watershed in the revenue of B-station games, and after 18 years, many aspects of the game business data have begun to decline.
2018 was the last year of sustained high revenue growth for FGO and Blue Route, especially FGO, which, according to the earnings report and prospectus, saw the game's revenue reach 2.18 billion yuan in 2018 and decline year by year in 2019 and 2020. FGO and Blue Route combined revenue of 2.519 billion yuan in 2018, and this figure has dropped to 2.441 billion yuan in 2019.
In 2018, the total revenue of B station games was 2.94 billion yuan, a year-on-year growth rate of 43%, which was 22% and 33% in 2019 and 2020, respectively.
The slogan of "de-gamification" shouted when Station B was listed was over-executed, and the proportion of game revenue was not only low, but the growth rate was gradually pulled away by other businesses. The monthly income contributed by the paid users of the B station game has also declined year after year, from 284.5 yuan in 2018 to 254.6 yuan in 2019, and then to 223.6 yuan in 2020.
The subsequent story is that in 2020, the "Princess Link Re:Dive" was launched to make up for the unstable revenue growth rate of "FGO" and "Blue Route", but the scenery has long gone, and the current B station games are in a continuous downturn, and the revenue of B station games in Q1 in 2021 has only increased by 2% year-on-year.
According to the observation of the up main @ domestic two-dimensional mobile game, the three B station head games of "Princess Link Re:Dive", "FGO" and "Blue Route" have shrunk to a large extent compared with May last year in May 2021.
In May 2020, the national uniform flow of "Princess Connect Re:Dive" was 290 million yuan, the national service of "Blue Route" was 95.4 million yuan, and the national service of "FGO" was 62.25 million yuan.
In May 2021, the national uniform flow of "Princess Connect Re:Dive" was 13.56 million yuan, the national service of "Blue Route" was 34.78 million yuan, and the national service of "FGO" was 25.84 million yuan.
The source of the picture is up main @ domestic two-dimensional mobile game observation
In contrast, games such as "Original God", "Crash 3", and "Ark of Tomorrow" not only achieved month-on-month flow growth with the help of anniversaries, but also the flow of "Tomorrow's Ark" in May this year was even higher than that in May last year.
Head game revenue declined, and mid-waist games were hard to count on.
"Twin Horizons" and "Heavy ArmorEd Battle Ji" totaled more than 10 million yuan in May last year, and the total flow in May this year was just over 2 million yuan. Last May, the 8.52 million "BanG Dream! Girl Orchestra Party! In May this year, the flow was 5.85 million yuan. In May last year, the flow of "Horcrux Academy (Japanese Service)" and "The King is Not Happy", which flowed more than one million yuan, were less than 300,000 yuan in May this year.
"Ark Instruction" and "Song of Time" two games suspended this year, after May 2020, the newly launched "Magic Record Magical Girl Little Circle", "Ashes Front", "Dream Cultivation Plan", "Wanling Qiyuan", "Mecha Alice" a total monthly turnover of less than 2 million yuan, of which the "Wanling Qiyuan" released by Station B was launched in July 2020, and the installation package was removed on June 15, 2021 and will be suspended on July 30.
The game business of Station B urgently needs new products to bear more revenue pressure.
Judging from the new works of the B station in the first half of the year, the agent issued "Kangong Riding Crown Sword" does assume the role of revenue pillar, according to Qimai data, the iOS side of "Kangong Riding Crown Sword" may flow of 69.97 million yuan, calculated by 2 times the Android market than iOS, a total of 209 million yuan, this momentum is comparable to "Princess Link Re: Dive" in 2020.
However, "Mobile Suit Ji: Fusion" from May 24 to June 15 flowed about 38.61 million yuan, "SAO Mobile Game" june 8 to June 11 monthly flow of about 34.83 million yuan, from the poor reputation, old game mode and list trends, these two games are gradually drifting away from the blockbuster.
It is worth mentioning that the developer of "Mobile Suit Hime: Fusion" is Access! The studio is 70% controlled by Station B, but the quality of this work is not enough to dispel doubts inside and outside the industry about the self-research ability of Station B games. And "SAO Mobile Game" is a cut back to the B station distribution selection ability that "Kangong Riding Crown Sword" has just raised.
These two works, as the fist products that appeared in the Q1 financial report, have been greatly anticipated by many brokers, but at present, it seems that these two games alone cannot effectively alleviate the product shortage of B station games.
However, the traffic pool and marketing skills of the B station game release are still there. According to the reliable secondary yuan (id: kpACGN), the official website of "SAO Mobile Game" has nearly 3 million reservations, and the number of new users on the first day is about 1.5 million. The game release of station B can bring about 2 million users to most games through the traffic in the station, so some insiders joke that "even the worst game B station can pull out 2 million new additions".
Combined with the appearance of "Sword Art Online" producer Jingyan Maoba in Shanghai, Guangzhou, Chengdu and other large-screen advertisements, the design and theme song marketing of "Login Key Disappears", as well as the invitation of nearly 20 UP masters to do content cooperation when "Mobile Battle Ji: Fusion" was launched, and the three singers of Kobayashi Weiyu, KOKIA and Yuan Yawei were invited to cooperate in the marketing actions of 3 songs, all of which show that the game marketing skills of Station B are relatively solid.
However, if the B station game continues to launch works with "the same quality as 3 years ago", no matter how strong the traffic pool cannot withstand the baptism, even the best marketing skills will not be able to return to the sky. Moreover, overseas IP game agents and domestic secondary releases should have been the best paths for B stations, but "SAO Mobile Game" and "Mobile Suit Ji: Fusion" are obviously not excellent representatives of these two paths.
The 2018 B-stop game needed Princess Nexus Re:Dive, and they got their wish after 2 years. In 2021, the B station game is expected to contribute a lot of revenue to the whole year with such a blockbuster as "Kangong Riding Crown Sword", but facing the future, the B station also needs to get higher quality overseas IP agents and domestic games, rather than the same quality as the game 3 years ago" "Mobile Suit Ji: Fusion" and "SAO mobile game".