"Slam Dunk" Chinese mainland finalized, with a goal of 600 million to break the record

Everyone is looking forward to it, it's really Ye Qing's return!

The youth memories of a generation are coming back, and the national competition is about to begin!

The much-watched Japanese animated film "Slam Dunk", the Chinese mainland schedule has finally settled: it will be released on April 20.

Think of last year's pandemic, when "Detective Conan: Halloween Bride" and "The Sea King: Red-Haired Singer" won the box office for 6 consecutive weeks with 201 million and 185 million respectively.

From the end of October to mid-December, before the release of "Avatar 2", in the absence of new domestic films, it was these two Japanese animations that carried the mainland theater box office.

It shows that the big IP of Japanese animation has a very strong fan base in the mainland, let's first analyze what level of box office can be reached by the mainland release of "Slam Dunk"?

Brother Brown set a target of 600 million yuan for the film, and breaking a record can be done.

In 2016, Makoto Shinkai's animation "Your Name" was released in the mainland, which triggered a frenzy of moviegoing, and finally the film won 575 million at the mainland box office, becoming the highest-grossing film in Chinese mainland Japanese film.

In other words, as long as the mainland box office of "Slam Dunk" can reach 600 million, breaking this record will be regarded as completing the historical mission.

So, is it hard to target a record of 600 million?

In terms of the current mainland market environment, it is indeed somewhat difficult, but from my following analysis, it is not difficult at all:

First, "Slam Dunk" box office in Hong Kong and Taiwan, Japan and South Korea.

"Slam Dunk" was released in Japan on December 3, winning the box office championship for 8 consecutive weeks, with a cumulative surge of 10.775 billion yen, about 549 million yuan;

The number of moviegoers reached 7.39 million, even if he encountered "Avatar 2", he was not timid at all, and crushed it, becoming the second highest-grossing Japanese film in 2022 after "The Sea King: Red-Haired Singer";

South Korea was released for seven weeks, with 3.28 million moviegoers and a cumulative total box office of 26.03 million US dollars, equivalent to 179 million yuan;

It was released in Hong Kong and Taiwan for six weeks, and the box office was 37 million Hong Kong dollars (about 32.54 million yuan) and 417 million New Taiwan dollars (about 94.74 million yuan) respectively.

It can be seen from the above box office results that "Slam Dunk" has outstanding box office results in Southeast Asian countries and parts of China, and has won the weekly box office championship for many times, and its appeal is very strong.

Second, the Chinese mainland schedule is very good.

"Slam Dunk" is scheduled for April 20, which is almost the same as the Marvel superhero movie "Avengers 4", which will be released in the mainland on April 24, and the latter has a high box office of 4.25 billion, ranking eighth in Chinese film history, second only to "Manjiang Hong".

Before April 20 and the same schedule, there are no blockbuster new films to start, the pressure is much less, as long as you carry the four domestic new films in the May 1st file, it is basically a success.

They are "The King of the Long Sky" starring Wang Yibo, Hu Jun and Zhou Dongyu. The film's male protagonist Wang Yibo is trapped in "desperate illiteracy", and whether to withdraw the file remains to be investigated;

"Procuratorial Fengyun" starring Huang Jingyu, Bai Baihe, Wang Likun, Wang Qianyuan and Feng Shaofeng. The male protagonist Huang Jingyu fell into the "marriage incident", and Wang Likun, one of the female protagonists, fell into the "husband incident", even if it can be released as scheduled, the box office will not be very high;

"Shocking Rescue" directed by Peng Shun, starring Du Jiang, Wang Qianyuan and Tong Liya, due to the film's repeated withdrawal, plus the rescue theme, the box office ceiling is obvious;

The first three are all main theme movies, and "Life is Unfamiliar" directed by Yi Xiaoxing, starring Qiao Shan, Fan Chengcheng and Ma Li is the strongest opponent of "Slam Dunk", because this comedy movie, and Ma Li joined, the box office is very likely to explode.

If "Life is Unfamiliar" has a bad reputation, it is not a problem to be surpassed by "Slam Dunk" with a score of 9.2 on Douban.

As long as you carry the May 1st file, extend the key for another month, you can also eat the early dividend of the summer file after the college entrance examination.

Third, the IP appeal of "Slam Dunk" is too strong.

In the nineties, Japanese film and television culture could influence Asian pop culture, except for Kimura Takuya, that is, "Slam Dunk".

One influenced the popularity of dressing up in the era, and the other influenced the popularity of sports basketball culture.

Japanese manga periodicals were serialized from 1990 to 1996, with a circulation of more than 120 million copies, and anime episodes aired on television from October 1993 to March 1996, attracting a large number of fans and eventually evolving into a super powerful IP.

The love of basketball games by that generation of young people has a lot to do with this anime, especially the battle of Yamano, which is considered to be the most exciting, representative and memorable game in the entire storyline.

It has been 27 years since the suspension in 1996, and the fans of the original book are looking forward to it too much, they all want to enter the theater to see the charm of the characters, and continue to write the story that ended abruptly, which will definitely make fans brush two and three brushes...

To sum up, Slam Dunk has had a huge impact on a global scale since its inception in the 1990s, especially in Southeast Asia, and a whole generation of youth memories.

Therefore, it is not difficult to say that this film's mainland box office target of 600 million is record-breaking.

If this goal is finally achieved, then Deng Chao will be extremely embarrassed.

How to say it?

Because "Chinese Table Tennis" and "Slam Dunk" currently in theaters have a homogeneous factor, that is, the type of sports competition.

"Slam Dunk" is a classic Japanese basketball manga and anime, in which basketball as a global sport is favored by many young audiences, and can be turned into an anime or sports competition genre.

Table tennis is known as "national ball", and like the women's volleyball team "Winning the Championship" directed by Chen Kexin, it is a real sports type movie.

"Chinese Table Tennis" tells the story of head coach Dai Minjia, played by Deng Chao, who leads the Five Tigers to fight back at the Tianjin World Championships.

This work directed and starring Deng Chao was released for 8 days, and the box office only collected 83.2 million yuan, and the box office has become a fact, predicting that the final box office of "Chinese Table Tennis" will only be between 100 million and 120 million.

If the box office of "Slam Dunk" reaches 600 million, it is obvious that Deng Chao will look embarrassed.

First, "Slam Dunk" has IP support, but Deng Chao has box office appeal, in comparison, it can be compared.

Deng Chao holds 13.6 billion box office works, a veritable mainland box office Mr. 10 billion, starring in Stephen Chow's "Mermaid", Han Han's "Riding the Wind and Waves" and Zhang Yimou's "Shadow" and other works.

Second, the expensive live-action sports film cannot beat the animated sports film.

The production cost of "Chinese Table Tennis" is 350 million yuan, and if the box office loses "Slam Dunk" significantly, Deng Chao may really be a little self-contained, and the future box office appeal is really difficult to say.

Judging from Brother Brown's prediction, Deng Chao will definitely be embarrassed this time, because the box office of "Slam Dunk" surpasses that of "Chinese Table Tennis" basically without any suspense.

How many billions do you think the mainland box office of "Slam Dunk" can reach?