A few happy and sad 2023 "May 1st file" came to an end, the entire schedule of more than ten films chasing the deer film industry, leading such as "The King of the Long Sky" and "Life Road is Not Familiar", after all, a military theme, a comedy genre, are easy to sell works, the two films on May 3 have been reported to have a box office of more than 500 million, which is also perfect, and another love movie "So Many Years" also has a good reputation, winning 200 million box office.
But in the entire May 1st file, there are also two films with box office results, which are impressive, that is, the two Japanese comic movies "Journey to the Bell Bud" that were released for 41 days and "Slam Dunk" that were released for 14 days. In the new film like a cloud of May 1st, the daily box office of the two films is still among the top ten rankings. As of May 3, "Journey to the Bell Buds" has received a total box office of 800 million yuan, and "Slam Dunk" has also won 600 million yuan at the mainland box office, which can't help but make people exclaim, why are Japanese manga movies so turbulent.
In fact, looking at recent years, although American-style super-British films have suffered heavy losses, their once glory is no longer there, and the box office of a single film has also deteriorated, especially Marvel movies, which have been absent from the mainland film market for a long time, it is difficult to say whether they were eliminated by the market or forgotten by the audience. However, there are always a few Japanese comic movies every year, which can get more than 100 million yuan at the box office in the mainland.
Looking back, "Doraemon: Walk with Me" in 2015 set a good result of 529 million yuan in the mainland, and "Doraemon: Walk with Me 2" released in 2021 also received 277 million yuan at the box office under the epidemic. After all, the cute Doraemon (robot cat, Tinkerbell) is also a fond memory of generations of childhood.
At the same time, another day of comic big IP detective Conan should not be underestimated, the mainland box office of "Detective Conan: Scarlet Bullet" released in 2021 is 216 million, the mainland box office of "Detective Conan Halloween Bride" released in 2011 is 201 million, and "Detective Conan Halloween" re-screened this year now has a box office of 56.04 million, you know, this is a 2002 work, which has been spread and watched through various media for twenty years, and is still "fierce" today , really powerful.
Why are Japanese manga movies fierce? Objectively speaking, most Japanese comic movies have a fan soil that is enthusiastically embraced in the mainland, including Doraemon, Conan, Sea King, Dragon Ball, etc., these are classic anime characters big IP, at the same time, there are also author big IP, such as Miyazaki Hayao, Shinkai Makoto, each has its own appeal. In stark contrast to these, the Japanese animated film "Heike Monogatari: Inuwang", which was also released on April 7 this year, has now been released, and the mainland box office is only 4.17 million, which is quite disproportionate to the quality of the work.
Why are Japanese manga movies fierce? Having an innate influence is important, but so is the marketing of the release. For example, when "Journey to the Bell Bud" was released in the mainland, Xinhai Makoto personally stood on the platform for promotion, from the activities to the materials, it inspired more fans and fans to watch the movie. The same is true of the subsequent release of "Slam Dunk", although the author Yuhiko Inoue is relatively low-key and cannot come to participate in the promotion, but the film's various ways of creating momentum can still be surprisingly new.
The premiere of "Slam Dunk" was arranged into the gymnasium of China's top universities, not that the publicity and marketing were too involuted, but that good ideas could be four or two pounds, and the atmosphere of the scene was simply too good, and the temperament of the film was also seamless. The dunk contest before the film, the cheerleading exercise, and the fairy battle of the dubbing lineup after the film Chinese screening, all aspects of the elements have been done, and I feel the sincerity and dedication of the organizer in minutes.
But even more memorable are the movie-watching moments. The 27-meter Cinity cinema system, which transforms the stadium into a super cinema, is really daring. And, where is watching a movie, it is clearly watching a live game that recalls youth and fierce blood. The real Peking University Qiu Debat Gymnasium, once the venue of the 2008 Beijing Olympic Games, is larger than the Hiroshima Gymnasium of the national competition in "Slam Dunk", the audience is more, the cheers are even warmer, every goal in Xiangbei is accompanied by applause and cheers, Sakuragi Hanamichi and Rukawa Kaede's century high-fived moment is really the highlight of the whole film, excited to tears.
It is very sad that it seems that Hollywood blockbusters have slumped, but Japanese comics have once again sprung up. It is not Hollywood that has given opportunities to Japanese comic films, but the hard work and struggle of Japanese comic films have won more fan soil and box office market in the mainland. Of course, for our audience, the film market can bloom, which is a blessing for fans. The past successes and failures, I hope to teach lessons to all film parties, but I hope that there will be more and more colorful films in the future to meet with you.