Last week, a lawyer's letter from a male star's studio sent "momo" to the hot search.
Who is this netizen with a pink dinosaur avatar and frequent appearance in everyone's field of vision?
The last extrajudicial fanatics on the Internet
Recently, friends who love surfing the Internet are likely to encounter a social death incident: you brush several posts in a row, and have a friendly interaction with a netizen named momo, just when you think you have found a long-lost Internet good sister/brother and are ready to go forward to chat privately, you find that ta has no impression of you.
Don't worry, this is not some supernatural event. Momo is not a specific netizen, but a group of people with the same nickname and the same avatar. Momo that is active in different groups, different apps, and different topics is actually different users.
Let's first explain the source of momo: when logging in to external software (such as Xiaohongshu and Douban) through WeChat, momo is one of the default nicknames of the system, and the first batch of momo are these lazy people who don't want to change IDs; Later, more and more netizens changed their nicknames to momo, and their avatars were replaced with pink dinosaurs, which integrated into the momo family without flaws.
The popularity of the nickname momo is probably that if you throw a stone in the vast Internet sea, you can hit several netizens with the same name.
Douban Momo Group
The reason why I want to change to the same nickname avatar as thousands of netizens is only because in the increasingly harsh Internet environment, Momo is almost the last batch of users who are like a fish in water.
Presumably, many people have had a similar experience: inadvertently commenting on the acting skills of a top star in a post, which immediately attracted a group attack from fans. Scolding is risky, praising people is not safe, praising Zhang Songwen's god acting skills in "Crazy", someone immediately came to the bar: obviously Zhang Yi acted more brilliantly...
If your ID and avatar are special enough, the frequency of being remembered by others is too high, and the previous speech can be clearly picked up through the search function, and there is even the possibility of being flesh out of the real identity information.
Even if you are cautious enough in the online world, it is inevitable that you will encounter colleagues in real life while surfing, and the degree of social death is comparable to "cyber naked". After all, the "people you may know" function of major apps is really optimized too perfectly.
Over time, the net became more and more boring, until momo appeared, giving netizens a space to breathe.
MOMO is the gospel of social fear (source @ I focus on Little Red Book)
I have to say that after changing into the Internet mask of momo, it is really much easier to rush into the waves: there is no need to consider words and sentences, and there is no need to worry about being ripped off at any time. After all, leaving this comment area, no matter how tense the conversation just now, Momo is like a drop of water flowing into the sea, and it is difficult to find a trace.
One mo does things billion mo when
Many netizens initially did not welcome the Momo army. After all, once you put on this anonymous vest, while everyone speaks freely, it is easy to say some real and bad speeches. In a situation where it is difficult to trace the origin through nicknames and avatars, the punishment for these bad words is almost zero.
Dozens of momos with the same avatars were speaking under one post, giving people a sense of fear of a troll's invasion, and some described it as "walking on the main road and suddenly seeing all passers-by with paper bags on their heads." This is why many people believe that the emergence of MOMO pollutes the contemporary Internet environment.
Because it is difficult to accurately find the MOMO they want to block in the Internet ocean, some people have adopted the "universal block MOMO" strategy, and many good MOMO will be accidentally blocked because of bad MOMO's behavior, and there is no reason to say.
Douban once thought of banning users from using momo as a nickname, but due to the complex mechanism involving WeChat login, it was finally abandoned.
Of course, extrajudicial fanatics are ridicule after all, even with the same nickname and avatar, each user still has a unique UID (a digital ID number directly assigned by the system when the user registers). If you really did something rumor-mongering and slander, you can still be caught out.
The Momo army occasionally fights among itself. When a momo does "stupid things", other momos will not tolerate him, but dislike this momo for "ruining the family's reputation". After many platforms began to display IP addresses, netizens and momo scolded each other accurately to "Shanghai momo" and "Beijing momo", and they would accidentally fire map cannons.
The scene of the social death of the Momo terrier
Although wearing the exact same vest, the excellent second creation ability of netizens has made MOMO a contemporary Internet culture. Many MOMO painters have drawn different avatars for momos with different personalities: Harry Potter mo, Zhen Huan mo, Kulomi mo, octopus brother mo, rainbow mo, bubble tea mo...
Image source: Little Red Book @ I am focusing on Little Red Book
Some people wrote long momo city rules for momo, and some people wrote exclusive versions of momo stories for momo with different personalities, directly creating a momo universe.
After the momo army swept the Internet, the nicknames "Nerve Frog", "Happy Horse", "A Bai" and so on, which are also WeChat automatic login nicknames, have also slowly become popular. Organizations actively posted on social platforms to recruit new members, and it became an Internet carnival.
Who knows which group vest will succeed the momoC debut?
Internet masks for young people,
More than momo
MOMO is not the first internet group mask that young people have voluntarily put on.
Before the emergence of momo, Douban had been widely popular with the nicknames "charlatan" and "logged out", and "user logged out" on Xiaohongshu was also a common anonymous nickname. With such a name, even if you say something strange, some people will think that your account has been cancelled and choose not to be held accountable.
The charlatans who were "sanctioned" by Douban are already tears of the times
The AAA family, which became popular some time ago, made this post-00s collectively put on a daddy vest. The former Fiona is now AAA watermelon wholesale Sister Yang, and Andy, who is full of trendy brands, has become AAA professional dredge sewer Wang Brother.
The name is just superficial, and the essence of the AAA family lies in the casual positive energy chicken soup and daddy flavor speech in the chat.
Instead of being urged to marry, give birth, and instill life principles by elders, it is better to snatch their lines, go their way, and let them have nowhere to go. Of course, joining the AAA family does not rule out the possibility that you will really receive an order to dredge the sewer and be blocked and deleted by other friends.
Every year around Double 11 and 618, there are many young people who are keen to disguise Taobao users: TB****69. The phrase "dear, give a good review" is both enthusiastic and distant, which is very in line with the social needs of contemporary netizens.
Among the many comments about momo on the Internet, one particularly touched us: so sad, in order to protect privacy, we can only change the name to momo.
For those netizens who changed their names to momo, this may be a helpless move. It's not that this generation of young people want to hide behind an anonymous vest and wear the same cyber mask as thousands of netizens, but in today's increasingly pressing Internet environment, everyone needs a sense of security too much and longs for a relatively free speaking space.
Momo is just a safe haven for this generation of young people.
Edit: Momo
The source of the picture is the Internet, and the copyright belongs to the original author