On February 14, #Manjianghong was removed #, which attracted the attention of netizens and rushed to the top of Weibo's hot search.
But unlike the hot pomp and circumstance around "The Wandering Earth 2", the surrounding area of "Manjiang Red" was scolded on the hot search.
According to media reports, on the evening of February 13, a crowdfunding website released the project of "Officially Authorized Peripheral Derivatives of the Movie "Manjiang Hong".
According to the platform, the basic target amount of the project is 100,000 yuan, if the crowdfunding amount exceeds 300,000 yuan, a set of Q version bookmarks will be given, more than 600,000 yuan will unlock the "royal token", and over 1 million yuan can unlock the mystery giveaway.
The design of the peripheral products was jointly created by Tanutou Trend (Beijing) Culture Co., Ltd. and the movie "Manjiang Red", all of which are inspired by important props and elements in the movie.
Among them, the "Ling" brand aromatherapy diffuser stone is based on the token used by the protagonist Zhang Da in the movie, made according to a 1:1 ratio, but it is written with the words "Prime Minister General Order, Whole Army Promotion", in the film, it is also a token given by Qin Hui to Zhang Da to investigate the case; In addition, "Yaoqin" and "Qingmei" are the names of the two singers who died tragically in the hands of Qin Juniper.
The "Red Cherry" creative hourglass designed with Chinese courtyard elements in the movie scene is also considered by netizens to be reminiscent of the "Storm Pavilion" where Yue Fei was wrongfully killed.
In addition, some netizens pointed out that the unlock benefits actually had the Q version of Qin Juniper's bookmark.
This also made netizens angry: "Isn't this sprouting Qin Juniper?!" "Are you selling Qin Juniper around?"
On February 14, the surrounding activities of "Manjiang Red" issued a takedown statement:
"We apologize for the deviation between the product design and creative intention of the "Manjiang Red" movie peripheral derivative crowdfunding activity and the understanding of some netizens, which has brought a bad impact on online public opinion, and now decide to remove the crowdfunding campaign. For users who have already supported this crowdfunding campaign, we will do our best to coordinate follow-up questions such as refunds, and if you have relevant questions, you can communicate with customer service by private message. ”
In this regard, netizens said:
According to Red Star News, as of 14:49 on February 13, according to Maoyan Professional Edition data, the cumulative box office of the movie "Manjiang Hong" exceeded 4.250 billion, surpassing the box office performance of "Avengers 4: Endgame" and becoming the 7th place in the box office list of Chinese film history. At present, the top three films in the total box office list of mainland film history are: "Changjin Lake", "Wolf Warrior 2" and "Hello, Li Huanying".