Author | Nezha
Edit the | Fly song
Original production by Little Wind and Little Waves
The Spring Festival box office competition is currently in a white-hot stage.
"Nameless" director Cheng Er used controversial traffic Wang Yibo as the starring role, and also played a trailer for a super commercial film.
Two days after its release, it ended up with a "big difference, cautious reference" evaluation on Douban.
Later, he wrote a box office call in Zhihu's own handwriting.
He believes that his film has a viewing threshold, and he knows that users are "high aesthetic interest" audiences who can cross the threshold.
However, Weibo claimed that the above remarks were written by the staff and had nothing to do with Cheng Er.
Simply put, it is to want both business and art. In the end, neither end pleased, and the director ran away with a lid.
On the other hand, some netizens think that "Manjiang Hong" is suspected of "stealing the box office" and "plagiarism".
Guan Bo chose to fight back with legal weapons and sent lawyer letters to some big Vs.
This smoky marketing war is what I am most happy to see.
In private, rare internal entertainment living people, online madness. This increasingly tearing scene is more wonderful than the movie itself.
Yu Gong, there is friction and fighting, which means that the film industry is not rotten, and it is still trying to compete for the upper reaches of the box office.
I have to admit that from distribution to publicity, this vigor is as strong as before.
Before the epidemic, as long as the film was arranged in the same schedule, it didn't matter whether it was a cultural person or a big commercial film director:
In order to grab the box office and make money, each has its own madness, and there is gunsmoke everywhere.
And a few years ago, there was no melee in the rice circle, and the big directors personally carried the scene.
Fired at peers, theaters, media, and audiences, tearing up even crazier than now.
The protagonist is still Zhang Yimou.
At the end of 2006, Jia Zhangke's "The Good Man of the Three Gorges" and Zhang Yimou's "Full of Golden Armour" met to celebrate the New Year.
Jia Zhangke, Zhang Yimou, Zhang Weiping (the latter two co-founded New Picture Company)
This is not just a competition between two films.
It is also the fifth and sixth generation, commercial blockbusters and art small films, film creation for profit and art for the contest.
The literary film "The Good People of Three Gorges" bears the aura of the Golden Lion Award for Best Film at the Venice Film Festival.
At the premiere of Peking University, Jia Zhangke said: I want to see who cares about good people in such an era of gold worship.
Later, the two films were released on the same day like performance art.
As a result, their films could not sell tickets and fell behind in the market.
Jia Zhangke took the lead and set off this "Jia Zhang" scolding war.
He satirized Zhang Yimou and the Chinese commercial blockbusters represented by him for losing their imagination, and attacked the "strange status quo" of domestic blockbusters.
Calling people a belly art bacteria.
Zhang Yimou's business partner Zhang Weiping immediately counterattacked and grabbed Jia Zhangke's lifeblood:
"The Good Guys of Three Gorges" is funded by Marco Müller, president of the Venice Film Festival, who won the international award for playing "" with Marco Muller.
Jia Zhangke asked Zhang Weiping to produce evidence, otherwise he would sue him for defamation.
Zhang Yimou himself responded half-trampled and half-yin and yang:
First, I am not noble; Second, I don't speak ill of my peers.
Third, art films and commercial films should not be in the first place. "There are only commercial cinemas in China, which is a problem of the industrial chain."
After the director at the card table took turns to speak, who thought Zhang Weiping stood up and fired again.
From discussing the Chinese film system and future, to kindergarten sprinkling fights.
His original words were: "Jia Zhangke, I want him to close his mouth and talk less."
also said that "the Golden Lion Award is all he took the rest", Jia Zhangke was so stunned, living like "Fan Jinzhongju".
Jia Zhangke regained the self-confidence of a cultural person, responded calmly, and asked him to use civilized language.
At the beginning of 2007, after many parties and thin mud, Jia Zhang finally stopped fighting.
Everyone may not think that the one who acts as a peacemaker in the middle is Feng Xiaogang, who curses people like flowing water.
The reason is also very simple, he did not have a movie online for the New Year in those two years.
What is embarrassing is that Zhang Yimou always had Zhang Weiping by his side to cheer and cheer up, and unanimously engaged in team battles with the outside world.
For the sake of profit, it is natural to disperse for profit one day.
In the new picture company co-founded by the two, Zhang Yimou is responsible for artistic creation and Zhang Weiping is responsible for commercial operations.
Five years later, during the publicity period of "Jinling Thirteen", the two brothers broke up, and the team battle turned into an individual battle.
Zhang Weiping was not satisfied that the movie did not have a passion scene, and the commercial selling point was insufficient.
Zhang Yimou believes that the publicity method is too sinking and does not conform to the artistic positioning of the film.
The strength did not go anywhere, and the reputation of "Jinling Thirteen" declined seriously, which also became the fuse for the two to part ways.
A few months later, Zhang Yimou's disciple He Jun was rebelled by Zhang Weiping and broke the news of Zhang Yimou's supernatural life on Weibo.
"Jinling Thirteen" was nominated for the Golden Globe Award, and Zhang Weiping walked the red carpet with female No. N Han Xiting.
The heroine Ni Ni did not arrive at the scene.
In the midst of speculation from the outside world, Ni Ni posted a Weibo appearance, and she didn't know anything about writing on the surface.
In fact, hammered the new picture company's unfair distribution of resources, and did not notify the heroine to go to the Golden Globe scene.
Whether he is inclined to art or business, Zhang Yimou is at most fighting with the director.
The real battlefield of blood and blood is all in the theater line of the film battle.
In 2016, Feng Xiaogang's "I Am Not Pan Jinlian" was released, with few films and an unsatisfactory box office.
Feng Xiaogang, the little steel cannon that must scold people in movies on aka, sent a big melon trailer at 12 noon one day, wanting to tear Wang Jianlin by hand.
Look, the big melon at that time still had a sentry on the way here.
30 minutes later, Feng Xiaogang told Wang Jianlin "guilt" in the tone of the movie heroine Pan Jinlian.
Directly pointed to the low scheduling rate of Wanda Cinema, deliberately tripping himself.
By the way, it also gave Wanda Group the big hat of monopoly movies and bought Hollywood.
In the open letter, he also mentioned the personal feud between Huayi Brothers and Wanda Group, that is, this "small wall skin".
In order to promote the box office of the film, Huayi Brothers invited Ye Ning, vice president of Wanda Culture Group, to serve as the CEO of Huayi Brothers.
Wanda civil spokesperson Wang Sicong immediately responded on Weibo:
Feng Xiaogang's unit dug into the wall and provoked Wanda Group, don't come to me to ask for conditions.
When Wang Zhonglei, CEO of Huayi Brothers, heard this, he also joined the scolding war and wrote the momentum of the ancient hegemon:
First of all, I don't want you to think, who is qualified to "displease" to listen to me.
Then he argued, and the birth... How can a businessman's business be called stealing! That is clearly the turnover of personnel, a normal phenomenon in the workplace.
For a while, Weibo was filled with happy air.
Feng Xiaogang also tore up some box office with his excellent mouth cannon ability.
Of course, he not only tears up the theater, but even the media and the audience scold.
In 2013, Feng Xiaogang promoted "Private Order" and rented a venue for the media to watch movies at his own expense.
The roadshow ran a circle, and the Douban rating page was full of one-star bad reviews.
Feng Xiaogang opened Weibo and scolded film critics seven times in a row, ranging from ancient times to the present, with content ranging from literature and art to business.
It is comprehensively argued that this gang of people is a "big-tailed wolf" who collects money and does not do things.
Later, "Shanghai Fortress" may have learned this trick and went crazy with a steady frequency on the official Weibo.
Of course, Feng Xiaogang's courage is incomparable and replicable in all directions.
The next day, he burst into foul language directly at the camera:
"Now there are a bunch of Douban or something, all tm big-tailed wolves, pretending to understand movies.
Shit, also talk about movie montage, do you know what montage is? ”
A hundred viewers have a hundred interpretations of montage in their minds.
Four years later, Feng Xiaogang's "Fang Hua" was released.
In order to promote the movie, he hugged his fist and landed on the Douban opening page, leaving a warm and sincere promotional text:
"On Douban in 2017, everyone has their own Fanghua."
Cut back and forth the beautiful character that he can flex and stretch in three years↓
This is what I think of as a montage of contrasts based not on the coherent connection of the narrative, but on its contrasting relationship.
The directors set off a movie scolding war, on the one hand, to hype the attention and sell the box office.
But if the movie is not popular, and the director directly pushes the pot to the audience, it is really an excuse for failure.
For example, Jiang Wen once filmed "One Step Away", thinking that he was "opening up the people's wisdom", but the audience did not pay.
In a fit of anger, he privately complained to his friends that this was a matter of "making dumplings and feeding pigs".
Of course, this was said privately by Jiang Wen in 2016, and Li Fei broke out in 2018.
The purpose of exposing this remark is simple.
Li Fei, the screenwriter of "Evil Does Not Suppress Righteousness" and the director of "Destiny Express".
Two years later, the movie "Evil Does Not Suppress Righteousness" repeatedly mentioned dumplings and vinegar
Both films were released in 2018. The phrase "make dumplings and feed pigs" caused a sensation on the Internet, and also exploded the market for the movie publicity.
A year later, at the master class of the 43rd Hong Kong International Film Festival, some scholars asked the question of "making dumplings".
Jiang Wen said: "Feeding pigs" is a mistake because pigs do not eat dumplings.
It seems to clarify the "feeding the pig" remark, but in fact it further composes offensive literature, so that the bullets that attack the audience continue to fly in Jiang Wen's vast universe.
Talking about "pigs", this may be the soul species that connects the Chinese entertainment industry for ten years.
In 2016, Jiang Wen said that mountain pigs do not eat fine dumplings and used pigs to ridicule the audience.
In 2006, the audience was not soft persimmons, pigs referred to stars.
That year, the one-way band released the single "The Pigs Are Laughing", which offended half of the entertainment industry and invited the all-star team to send him a lawyer's letter.
This year, the art masterpiece "Wuji" that has advanced human cognition by 300 years came out, and the great director Chen Kaige fell to the altar.
The first to poke his dream of directing art was Liu Yan, the new host who had just joined Light.
At that time, she had not yet passed the one-month probationary period, so she traveled lightly to interview Chen Kaige.
The first question Liu Yan asked was like earth-shattering thunder:
Chen Kaige immediately jumped to his feet with a black face, skillfully using metaphors, rhetorical questions and other literary rhetoric to scold the reporter:
"Three days before the premiere of my "Infinity", what did you mean by saying such things?
It's like my child just turned the moon and you come to me and ask me if he will die! ”
Liu Yan fled from the interview site, and Chen Kaige chased after him, naming and chasing him out to question him.
On the road of pursuing art, what a spirit of inquiring and persevering!
After the release of "Wuji", netizen Hu Ge's work "A Blood Case Caused by a Bun" came out, opening up the universe of "Xiaomei Xiaoshuai".
This ghost animal video cut out according to the content of the movie has a much better reputation than the movie itself.
Chen Kaige was indignant and wanted to carry out the lawsuit with Hu Ge to the end, and also released the cruel words of 2006:
"You can't be shameless to this point!"
This sentence was used in the chorus part of the top single of the year, "The Pigs Are Laughing", and it was repeatedly sung and spurred.
Since then, this "Wuji", which has dominated the scene for hundreds of years, has become Chen Kaige's heart demon.
Until 2019, Li Chengru mentioned in the variety show that he had not enjoyed this movie, and Chen Kaige would half-squint his eyes and launch sarcasm:
Turning a corner and scolding people is not able to catch up with the fashionable sunset red old man.
On the one hand, I think that the audience's appreciation level is not qualified, and on the other hand, I have to sell tickets to make money.
So in the past 20 years, there have always been people who stubbornly express their niche romance under the banner of commercial blockbusters + traffic.
According to Ang Lee, the director is too narcissistic.
He once commented on the strange phenomenon of mainland movies:
"When a director makes a film, it is not to express ourselves as the most important thing... You put yourself so important, it's the self, it's karma, not art. ”
Whether there is a revival of film "art" is not yet determined.
Looking at the situation of the Spring Festival file, the director's narcissism breaks the defense, hype marketing, and the set is about to make a comeback.
Hopefully, it's not a "return to light" ↘↘↘