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Preface
Genki Forest caused a small storm by misusing Xiao Zhan's silhouette in its official promotional activities.
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Video source: @ OverviewNews
On May 8, Yuanqi Forest issued an apology statement on social media, admitting that there was a mistake in the production of promotional materials, and that Xiao Zhan's silhouette was mistakenly used as that of another equally popular star, Wang Yibo.
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This kind of mistake, although it may seem like a small thing, has caused quite a stir among fans.
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Xiao Zhan and Wang Yibo both have a huge fan base, and any little things about them may be magnified and interpreted.
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The incident spread to the Internet, and netizens in the comment area fried the pot
Netizen: Wang Jiaer, Zhang Yixing, Land Rover, they all look very similar
I feel that this fan has been praising the artist, and the artist who is pounding is so blurry
Netizen: It's indeed a disaster, I recommend the lychee-flavored Yuanqi Forest to everyone, and I must tell the world that the lychee-flavored flavor is the best
No matter who this is, I'm very angry, it's the negligence of the Genki Forest, and it has nothing to do with other artists
Netizen: Why can't I buy sea salt coconut? I love it
It's really miserable, go buy some Genki Forest
Netizen: I think it's more like Wang Jiaer
Netizen: Is such a big matter reported to the United Nations?
It's really people sitting at home, and the two of them are in trouble from the sky, which is really distressing for the two of them
The rapid response of the Metaverse Forest is worth paying attention to. The brand's choice to issue an apology at the first time, with a commitment to deal with those responsible, and to improve the review process in the future, shows that the brand takes such issues seriously and is determined to deal with the crisis.
The editor has something to say
As a netizen who is keen to track the entertainment industry and brand dynamics, I am very concerned about the recent apology of Yuanqi Forest. After all, this not only involves the familiar big names Xiao Zhan and Wang Yibo, but also a vivid case of modern brand operation in the new media environment. In this era where information can be disseminated instantaneously, a small mistake can become a brand crisis, and this negligence of Yuanqi Forest is a typical example.
What I would say is that any brand or individual can make mistakes, and the key is how we face and correct those mistakes. It is highly commendable that Genki Forest was able to respond quickly to this incident, issued a timely apology, and promised to take measures to prevent the recurrence of similar incidents. In modern society, a brand's image and credibility largely depend on its ability to respond to crises. The public is often more willing to forgive companies that are honest about their mistakes and actively correct them.
The apology statement mentioned "serious handling of the outsourcing team and staff" and "more stringent management and review of every sentence and image of the output in the future" demonstrate the importance that Yuanqi Forest attaches to brand responsibility and its commitment to improvement. As consumers, we do want to see more businesses demonstrate this responsib.
We can also see that the collaboration between brands and celebrities is very subtle. Xiao Zhan and Wang Yibo are highly popular artists, and their images are closely related to the brand. Any negative press about them can have an impact on the brands they work with. Brands must take extra care when using celebrity images for marketing to ensure that all promotional materials are accurate.
This event also reflects the strong influence of fan culture. Xiao Zhan and Wang Yibo's fan base is extremely large, and they have a very strong sense of protecting their idols. When cooperating with celebrities, brands must be aware of the power of fans and avoid touching the sensitive nerves of fans due to careless operation. Properly handling the relationship with fans is crucial to maintaining brand image and market position.
Although this event has brought no small challenges to the Genki Forest, it also provides an opportunity to learn and improve. For those of us who are observers, this is a vivid lesson on how to stay alert and manage crises in a rapidly changing media environment. It is hoped that Yuanqi Forest can learn from this incident and manage its brand and PR activities more accurately and prudently in the future.
While mistakes are inevitable, with a positive attitude and the right way to deal with them, brands can turn crises into opportunities to strengthen consumer trust. As consumers, we should also give brands the space to correct their mistakes, encourage and support those who are willing to face problems honestly and continuously improve themselves. Such positive energy not only contributes to a healthier market environment, but also promotes the progress of society as a whole.
#搞错肖战王一博? Genki Forest apologizes ##肖战##王一博##网友##评论区#
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