Rhino Entertainment Original
Text| Xiaofu Editor| Park Fang
This may be the most controversial film in this year's Spring Festival.
At noon on the first day of the Lunar New Year, the new film of the Spring Festival file opened for just over three hours, and the title of this film and the "ugly" entry were the top two on Weibo. When you click on the topic, eight or nine out of ten are offensive statements left by celebrity fans, and you can hardly find valid information to talk about the content of the film.
On the Douban platform next door, this film is even more because of the fan circle war, resulting in too polarized scores, and has been randomly screened by the platform to show the audience's short comments "special treatment".
By the third day of the Lunar New Year today, this film has become the only one of the six premiere films in the first year of the first year of the new year that has not been scored. As of the morning of the third day of junior high school, the number of short reviews on Douban in "Nameless" exceeded 17w, while the number of short reviews of "The Wandering Earth 2" and "Manjiang Hong" remained at the level of 10w+.
In this way, "Nameless" was brought to the forefront by the fan circle and was wrapped up in endless scolding battles to this day.
Undivided "Nameless"
Endless fan wars
In fact, Rhino Jun has emphasized more than the first time that the traffic is infallible. Any film and television work, if an actor with high traffic can join, it will definitely bring a great heat bonus to the work.
But on the contrary, traffic will always attract some unprovoked fan attacks.
Just like what happened to "Nameless".
Looking at the current negative evaluation of this film, it is nothing more than two factions.
Some netizens who have seen the film may indeed have a certain misalignment of their perception and expectations of this film for various reasons. Movies are not perfect products, and it is reasonable to be criticized by the audience.
But there are also a large number of netizens who left comments, and it is obvious that they did not judge the film with a fair attitude. We can even assert that there are a large number of star fans who did not watch the film at all, but just left a one-star rating for the sake of bad reviews.
In the comment areas of various social platforms and rating websites, there are many such fans who have "crit" on "Nameless". They can only see the traffic stars participating in it, and the bad reviews have to use this limited, colored glasses perspective to attack the actors.
They devalue the acting skills of young actors to nothing, and they also question whether the last few sentences of mature actors are just bowing their heads for the sake of pay. Some fans who are more extreme, even disguised audiences, are already unwilling, directly attacking the actors in the comment area, and doing everything to lower the reputation of the film.
When the film evaluation has nothing to do with the film itself, how can the rating be fair? What is the reference value of ratings?
It is precisely because of the dispute between the fan circles in these comment areas that Douban has not been able to score so far, but this has been used by extreme fans to attack the film side for "buying Douban without opening points". In this regard, the official micro of "Nameless" also issued an official voice of "waiting for a score" today, proving his innocence. But it is foreseeable that as long as the fan war does not stop, "Nameless" cannot be stopped.
The most personalized Spring Festival movie
Shouldn't be "nameless"
Although the fan circle may not care at all, Rhino Jun still wants to talk about "Nameless" itself.
Fortunately, in addition to Rhino Jun, there are also many viewers who have seen it. On the one hand, there is a very noble and boring controversy, on the other hand, there are also many audiences who are carefully recalling the film and carefully analyzing the details buried in the movie.
"Nameless" is not a very obscure film, on the contrary, its story itself is not complicated, but after the non-linear narrative technique is deliberately fragmented, the audience needs to put together the puzzle piece by piece in their minds.
In this film, many useless shots and repetitive bridges that we thought during the viewing process are actually serving the narrative. As the plot develops, these scattered puzzle pieces find a junction, and an "unknown picture" of the CCP's underground workers really unfolds. Reasoning the logic of the characters from the fragments, looking for the story Easter eggs planted by the director, in our opinion, "Nameless" is like a bottle of aging, which must be carefully smacked to taste the unique sweetness.
Such a film, no matter what schedule it is, is a movie that needs to be watched by the audience and deserves to be watched seriously. A work with a strong personality like "Nameless" may not be as pleasing as family fun and comedy in the early days of release, but not being gregarious does not mean that it is bad.
Just as literary films tend to be loved by more audiences from high-tier cities, the taste of watching itself needs to be cultivated by the film. A spy war film that does not seem to fit well with the style of the Spring Festival file is too superficial if it is only attacked by the reason of "not suitable".
Moreover, the entry of a film with a prominent style like "Nameless" into the Spring Festival file is itself a manifestation of courage.
It is precisely because the creator trusts the aesthetic level of Chinese audiences and the potential of the Chinese film market that he chose such a seemingly "heretical" schedule. The Spring Festival file is no longer a schedule dominated by comedy and family fun, just as the composition of multiple types of Spring Festival files this year, the audience needs to have more different choices, and naturally needs personalized content such as "Nameless".
Director Cheng Er is a person who loves movies very much and is also a creator who respects the audience very much. His works never compromise for the market and the audience, maintaining personal expression, and always the bottom line in his works.
This was the case with "The History of the Demise of Romance", and so was "Nameless" now.
I still remember that many years ago, after the release of "The History of the Demise of Romance" directed by Cheng Er, a high praise and long comment by Zhihu commented on it as follows: "The rush of this movie tells us how difficult the road of Chinese films is."
The same luxurious starring cast, the same spy war theme, the same non-linear narrative. The huge separation between Maotao's score and Douban's word of mouth, as well as the difficulty of box office numbers, seem to show us two completely different looks of Chinese moviegoers.
Seven years have passed, and Cheng Er has returned to the film market with "Nameless". He is still unwilling to accommodate anyone for "gregarious", but he believes that the audience is willing to let the film come to the most competitive Spring Festival file of the year and bet on a future.
As the line that appears in the MV of the film's theme song: "Respect the audience, the audience should not be underestimated". This seemingly unfriendly "Nameless" is actually all the respect he dedicates to Chinese moviegoers.
In the past seven years, we have witnessed the growth of Chinese moviegoers, and everyone has gradually begun to learn to accept more genre projects. From the head blockbuster "Changjin Lake" to the niche theme "Hidden in the Dust", more and more good movies have found their target audience and sprouted and grown with their support. "Nameless", with its unique style and excellent quality, is also worthy of more Bó Lè.
We don't want Nameless to be the second Romance Dynasty.
Such a "road of lost pearls" is enough to walk once.