Apple's mobile phone is very hot in the market, especially the flexible island supported by the iPhone 14 Pro series makes many users love it. However, Apple's iPhone 14 also has some large and small problems, among which the iPhone ProMax was exposed to the existence of a burning screen on Lingdong Island. How does Apple handle it? How do mobile phone manufacturers do a good job in after-sales?
Apple's iPhone 14 ProMax was exposed to the burning screen
The iPhone is Apple's most profitable business, contributing huge revenue and profits every year, so Apple is also the most concerned about the development of iPhone products. However, consumers will find that Apple has lacked sincerity in recent years, but reflects the essence of capital seeking profits.
For example, the iPhone 12 began to cancel the gift charger, the iPhone 13 upgrade is not obvious, the appearance only changes the arrangement of the camera. By the time of the iPhone 14, a smart island design finally appeared. Let background applications display the real-world state on the desktop, giving users a bright feeling.
However, with the in-depth study of the majority of developers, it was found that the functions of Spirit Island can be implemented by software, and the installation of specific APP can make Android mobile phones also have the functions of Spirit Island.
In this way, Apple's iPhone 14's spirit island is not so bright. Not only that, Apple's "fig leaf" was torn, and the design of Lingdong Island, which was favored by many people, began to expose the problem of burning the screen, what is the situation?
Some overseas users have reported that their iPhone 14 ProMax has the phenomenon of burning the screen of Lingdong Island, and obvious afterimage traces have appeared on the edge of Lingdong Island.
The phenomenon of burning screen generally appears on old mobile phones, because it has been used for a long time, coupled with the quality of the screen and other problems, after displaying a pattern on the mobile phone for a long time, and then opening another interface, the same pattern will continue to be presented, which is screen burning.
However, the iPhone ProMax model reported by users belongs to the top configuration of Apple's 14 series, and the screen, substrate and various components are the best in the industry, since the screen burning problem has been exposed.
So how does Apple deal with it? So far, Apple has not responded to the burn-in problem, and has not explained the reason for the burn-in problem.
At this time, Apple after-sales should actively give a solution, replace the screen or give an answer. If you buy Apple's Apple Care+, you may get free after-sales service. However, from the perspective of consumers, the probability of actively purchasing such warranty services is not large.
Since there is no guarantee that everyone will buy Apple Care+, does it mean that other consumers will not have the opportunity to sell after?
Consumers value Apple's quality control and reputation, so they spend expensive money to buy iPhones, if even after-sales problems can not be guaranteed, let consumers spend more money on their own, how many people can be willing to accept?
Apple's mobile phone products were complained about by more and more people, and there was a situation where the market value evaporated 443.1 billion yuan overnight, which shows that Apple still has room for improvement.
How should mobile phone manufacturers do a good job in after-sales?
All walks of life need after-sales, and a product cannot be guaranteed to be 100% perfect. Of course, in addition to the manufacturer, consumers will also have accidents during the use of the product, and after-sales are also required at this time. To evaluate a brand, we need to look not only at the product, but also on the after-sales service attitude and whether it can solve the problem for consumer users.
Regarding after-sales, People's Daily officially spoke out, calling on mobile phone manufacturers to actively solve after-sales problems and meet the reasonable demands of consumers. So how should mobile phone manufacturers do a good job in after-sales?
The first is to establish a perfect after-sales system, which can carry out the right medicine.
Mobile phone manufacturers can launch several products a year for consumers to choose. The more products that can be made, the more the after-sales system needs to be improved. After all, the parts of each product may be different, and how to quickly find after-sales solutions for users is something manufacturers need to consider.
Some consumers have reported that they have encountered mobile phone quality problems, but because the mobile phone is discontinued and cannot be sold, it has become very difficult to replace parts from official channels, and the offline channel of mobile phone repair shops are mixed. Therefore, the official needs to establish a perfect after-sales system and make the right medicine for the demands of consumers.
Secondly, it can listen to the voice of users and provide timely feedback.
In various complaint platforms on the Internet, you can see a variety of problems. Some have been solved, and some have not. Some users can't even find the feedback channel, can't contact the manufacturer's customer service, or the contact channel is very hidden, which increases the after-sales difficulty for users.
These are all issues that vendors need to address, listen to users, and provide timely feedback, rather than putting obstacles in the way. What is the difference between such words and ear stealing, is it possible to think that if you can't hear the user's feedback voice, there is no after-sales problem? Clearly, there is still room for improvement.
Apple, as a smartphone giant, ranks second in the global smartphone market, and has been criticized for after-sales problems, and the rest of the manufacturers should also reflect on themselves.
Before the iPhone 14 ProMax was fed back to burn the screen, other domestic mobile phone manufacturers also fell into the after-sales turmoil of burning the screen, only because the discontinuation of mobile phone production affected the after-sales quality. Fortunately, the manufacturer extended the after-sales service time, which can be regarded as protecting the rights and interests of consumers.
summary
After-sales is important, consumers spend thousands of yuan to buy products, must be duly guaranteed. It is hoped that Apple and major mobile phone manufacturers can establish a perfect after-sales system, from customer service to the supply of parts in the upstream and downstream industrial chain, etc., so that consumers have enough sense of belonging.
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