Based on the data of modules such as Big App Intelligence, the author has compiled the global app rankings in December 2022, including the top 20 listings of placement, revenue and downloads, to help more mobile app practitioners understand the changing trends of the global mobile market through the app rankings.
Looking at the global app rankings in December:
- Reading advertisers and creative volume are both powerful, and [MoboReader] wins with a sense of story
- Pinduoduo [Temu] rushed into the launch list, and the "chop a knife" routine is also popular overseas
- 【Tinder】Updated with the "relationship goals" feature to become the main force of revenue growth
Top 20 in the global app launch ranking
The financial application "Tinkoff Business" comes from Russia's Tinkoff Bank Group, and the Android terminal reached 21.8K in December. Compared to its single-digit deliveries from September to November, December can be said to be a huge increase. Tinkoff Bank obtained the right to issue UnionPay cards in November, but has not yet issued cards, and it is predicted that this launch will accumulate popularity for subsequent card issuance activities.
According to the analysis function of the majority of large advertisers, the December launch of [Tinkoff Business] is as follows:
- The target market is the United States; Only in the United States and Russia, of which the United States accounts for 98%;
- Mainly engaged in casual and puzzle media; The proportion of leisure is slightly higher, 37%, and the puzzle category is about 20%;
- Creatives are almost all Html, accounting for more than 99%; One of the more popular footage is a live-action video that uses a testimonial to tell the benefits of an app. For financial applications, live person-to-camera can help increase brand trust.
The overseas version of Pinduoduo [Temu] has been in the limelight since it went overseas, but December was its first time on the global app list. 【Temu】 mainly invested in Android, with a launch volume of 34.5K in December, an increase of 539% month-on-month.
According to the analysis function of the majority of large advertisers, the December launch of [Temu] is as follows:
- Focus on developing developed markets led by the United States; The main investment regions are the United States, Australia, Canada and the United Kingdom, of which the United States is the leader, accounting for about 25%, and other regions are about 21%;
- Mainly social, casual and puzzle media; Social category accounted for the highest proportion, about 29%; It seems that the "slash and knife" strategy is also popular overseas;
- Creatives are mainly Html, accounting for 78%; This is followed by pictures, accounting for about 15%. But the best performing material content is a video with sneakers "clearance sale", which is no different from Pinduoduo's magic cycle advertising routine in China.
Overall, reading apps have increased their advertising efforts at both ends, and both advertisers and creative volumes have increased. The cumulative delivery volume of [MoboReader] from Changyue Technology is 17.6K, of which the Android side is more than 3 times that of iOS.
According to the analysis function of the majority of large advertisers, the delivery of [MoboReader] in December is as follows:
- Placements are almost all over the world; The regions with a slightly higher proportion are the United Kingdom, the United States and Canada;
- Mainly invested in social, lifestyle and reading media; The three categories accounted for a relatively balanced percentage, all at about 32%;
- Creatives are mainly video, accounting for about 70%; This is followed by pictures, accounting for about 30%. Among the popular materials, there are mostly live-action pictures, and the pictures seem to have a sense of story, leaving readers with unlimited imagination.
Top 20 in global app revenue ranking
Among the products that rose in the App Store's global app revenue ranking in December, noteworthy are:
- 【BIGO LIVE】December's revenue increased by 11.1% month-on-month, but the number of downloads did not increase, and it is speculated that its revenue increase is due to the addition of new anchors, creating new incentives for existing users to pay;
- YouTube Music, whose revenue rose 6.5% month-on-month, launched the long-awaited "Create a Personal Broadcast" feature in December, allowing users to freely include their favorite artists;
- The webcast of "Black Adam" starring action superstar Dwayne Johnson and a luxurious cast lineup was launched, and many heavyweight film and television works were launched, bringing [HBO Max] a 22.4% month-on-month increase in revenue.
Among the products that rose in Google Play's global app revenue ranking in December, noteworthy are:
- World of Warcraft's S1 season, which began in December, attracted hundreds of thousands of viewers and also generated a 12.3% sequential revenue increase for Twitch;
- 【Tinder】In December, Tinder launched the "relationship goal" feature, which allows users to set appointment intentions on their profiles, such as long-term relationships, short-term relationships, etc., which brought a 19% increase in revenue;
- Duolingo added a new "Practice in English" question type, and the icing on the cake was a small update that brought it a 6.1% increase in revenue.
Top 20 in the global app download ranking
Notable examples of the App Store's December global app download charts are:
- Thanks to new features such as notes and group profiles updated in December, [Instagram] received an 11.1% increase in downloads;
- Google's downloads grew by 16.4%; On the occasion of the New Year's Eve, it launched the fun search Easter egg "Streamer Rain" and "Salute" and the interactive game "BLOB OPERA" to encourage users to play and create;
- YouTube, which won a big bidding battle for NFL Sunday tickets in December, gave it a 16.8 percent increase in downloads and was seen as a sign of its rising position in the competitive streaming space.
Notable examples of Google Play's December global app download rankings are:
- 【WhatsApp Messenger】 newly launched custom 3D avatar and emoji function, the download increase is about 14.2%, the amount effect of face pinching gameplay cannot be underestimated;
- Flipkart's year-end sale brought it consecutive download growth, with 43.3% in December. After all, the offer ends on December 31, and nothing stimulates the shopping impulse more than the countdown to the discount;
- In December, Lite app downloads increased faster than the original; Facebook Lite downloads rose 11.8% in December, outpacing Facebook's 4.2% gain; Similarly, TikTok Lite downloads rose 9.2%, also surpassing TikTok.
The above is the summary and analysis of the global app launch ranking, revenue ranking and download ranking of the majority of big data research institutes in December. For more rankings, welcome to pay attention to the vast view.