On the evening of April 20, Haval's first love overseas version of Jolion was launched in South Africa, focusing on the young and middle-aged market in South Africa with a youthful mentality, bringing full surprises to South African consumers with its characteristics of coexistence of appearance and strength, refinement and luxury.
Life is complicated, everyone is drowning in daily busyness, but life can also be a surprise, a gift, a love.
If you could choose a gift for your loved one, what would you pick?
On the evening of April 20, Haval's first love overseas version of Jolion was sweetly listed in South Africa. On the day of the listing, Haval in South Africa unveiled the answer for consumers with three heart-warming videos, that is, whether it is a hot couple, a family, or a couple enjoying their old age, Haval's first love can be the best gift for their lovers.
The high-burning scene unveils south Africa's largest mysterious gift box
The event site was dominated by high saturated yellow, orange and blue, and the whole process was combined with the brisk electronic music and laser laser show to show the youthful vitality of Haval's first love and the futuristic sense of science and technology. At the same time, with the theme of "Unwrap The Gift", it conveys the theme of love and gifts through storytelling, reaches people of different ages, and releases the brand sentimental value with emotional marketing.
With the music and dancers entering, the LED box in the center of the stage is opened, and Haval's first love is immediately revealed in front of everyone's eyes, with its unique and glittering design instantly sucking sperm, the atmosphere reaches a climax.
Appearance and strength coexist Haval's first love is the best gift
As a model positioned as an urban and young person, Haval First Love will focus on the young and middle-aged market in South Africa with a youthful mentality, and will play the design language of burning love to the extreme with full of hot enthusiasm, inject dare to love DNA into Haval's first love, and awaken the young hormones of South African consumers. At the listing site, Haval's first love brought full surprises to reporters and KOLs with its characteristics of coexistence of appearance and strength, refinement and luxury.
South Africa's largest vertical media CAR reporter said that the interior design of Haval's first love is the most eye-catching factor, and firmly believes that Haval's first love is about to set off a huge challenge to competitors in South Africa! （Haval Jolion starts a war!）
Haval's first love body shape follows the golden design aesthetic, the starting waist line runs through the side of the car, the tail design is clearly layered, the tail light group of the corner love echoes the front of the car, and the graceful posture makes the viewer stop.
South Africa's Haval 2021 bucked the trend and ranked eighth in the market
At the event site, Phil Li, general manager of Haval subsidiary in South Africa, said that although most companies have experienced setbacks such as factory closures and sales declines in 2020 due to the epidemic, compared with 2019, GWM's annual operating income still increased by 7.38% and net profit increased by 18.36%. So, how does this data relate to Haval in South Africa? The answer is simple. 2020 was bad, but GWM is still there, and South Africa's Haval has always been there. "We're adjusting, growing, innovating, and we're constantly moving." It is precisely for this reason that after the epidemic lasted for a year, South Africa's Haval bucked the trend. According to data released by NAMSA, the South African Association of Automobile Manufacturers, Haval currently ranks 8th in South Africa in terms of market share, becoming the only Chinese car brand to rank among the top ten. The South African subsidiary will also continue to follow the trend, constantly innovating and innovating, and is committed to bringing unique and surprising experiences to South African users. On the one hand, South African Haval will adhere to the user-centric strategy, understand the real needs of South African users, and build a mental moat in the hearts of users through empathy and co-creation.
On the other hand, at present, 85% of south Africa's household consumption decisions are dominated by women, and Haval's first love will take this opportunity to seize the female consumption dividend, target the female circle, and form a continuous interaction. On the day of the listing, South Africa's Haval invited many female KOLs to the scene, and they each showed unique female strength in the fashion circle, film and television circle and mother and baby circle, which is in line with the vitality spirit released by Haval's first love.
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<h1> The campaign period is from</h1> May 6, 2021 to May 6, 2021