Large-flowered Hui Orchid, because of its colorful flowers and gorgeous temperament, is deeply loved by consumers, and is one of the most popular New Year flowers. Yunnan is a national production and marketing gathering area for the large-flowered orchid, accounting for nearly 90% of the country's total output.
According to the investigation of the reporter of "China Flower News", it is expected that the sales of large-flowered orchid this year will be between 5.6 million and 6 million pots, slightly higher than last year's 5 million pots. So, how will the New Year's Eve market perform this year? What new features will emerge?
'Full of gold'
Pink flowers, small and medium-sized varieties are sought after
"This year, the market volume of large-flowered Cymbidium orchid accounts for about 55% of the total, safflower accounts for about 35%, and pink flowers will be relatively small. In general, yellow flowers are the main hit, red flowers are in short supply, and pink flowers cannot be sought. Yang Wen, sales director of Yunnan Yingmao Biological Agriculture Co., Ltd., said.
'Chinese Dragon'
"The temperature in Yunnan this year is relatively low, and varieties such as '188-3' are superior in traits and less affected, at most delayed flowering, so the number of yellow flower products will not be greatly affected." Pink flower products are greatly affected by temperature, and it is easy to have flower arrows not coming out, degradation and death, and because of the lack of excellent seed sources, the quality of seedlings decreases, and the death rate of pulverized products is large. Yang Wen said.
Tao Caifu, the person in charge of Yunnan Baiyang Flower Co., Ltd., also felt the same way: "The yellow flower varieties such as 'Golden Years' and '188-3' have a large number base and a high survival rate; The 'red robe' trait in the red series is the best and most stable, but because the cultivation difficulty is slightly higher, the yield is small, and the market is tight; pink flowers are particularly sought-after, and they are basically sold out in the later stage of each year, and it is expected that the price of pink flowers in the late New Year will be about 20 yuan higher than that of yellow flowers. ”
"Small and medium-sized flowers are becoming more and more popular in the market, and the two-year flowering has become the key development direction, and its production cost is 35% lower than that of the three-year plant." Pu Yanhong, general manager of Suilan Flower Co., Ltd., said that at present, 60% of small varieties, 30% of large varieties, 10% of cut flowers in her base, and the wholesale price of small varieties with better quality is about 50 yuan per pot.
Table top 'red robe'
Puyanhong introduced, small varieties are particularly tight, such as '228', '297', '219', etc., the proportion of leaves and stems is balanced, the flowers are gorgeous, can be used as desktop flowers, online delivery is very convenient. "Now the order volume is very large, and I dare not accept orders if I have them, for fear that the supply of futures will exceed the demand." Pu Yanhong said.
'Fu Niang'
The change in consumer groups is the main reason for the change in demand for Cymbidium grandiflora. "The purchase volume of government units and large enterprises has fallen sharply, and now it is mainly household consumption, and this market prefers small flowers." Chen Shangzhi of Zhejiang Transfar Biotechnology Co., Ltd. said.
'Dance of the Yellow Crane'
The low temperature and early New Year intensified sales pressure
"The low temperature directly caused Yunnan's product launch time to be about 15 days later than in previous years, which directly affected the sales of the entire New Year's Eve season." Lu Jizai, general manager of Songming Bohui Agricultural Technology Co., Ltd., said that the total sales volume of large-flowered Huilan during the National Day holiday was not very high, but the price was good, the same as the same period last year, and the average price was sold to 50 to 60 yuan per pot.
'Fuxing'
"Early this year, the time for concentrated sales was only 30 days, which was one month less than in previous years, which also increased the sales pressure." Chen Shangzhi said.
Large-flowered orchid cut flower
Chen Shangzhi introduced that at present, Dahua Huilan is mainly sold to South China, North China and East China, and the sales volume in the northeast region is very small, ranking by sales, the top three are Guangzhou, Qingzhou, Chengdu, followed by Shanghai, Hangzhou, Beijing and Nanjing, and Sichuan-Chongqing-Guizhou region is in the third echelon.
Lu Ji introduced that Shenzhen, Beijing and Shanghai like the large-flowered orchid with a large degree of openness, and three or four flower buds, large plant types and dense leaves are more popular; Zhejiang and Guizhou like red flowers, Hangzhou mainly likes arched flowers; Qingzhou likes cost-effective products.
Under the influence of many factors, dealers dare to stock in the early stage this year, and dare not inventory in the later stage, which will lead to a large number of products in the hands of manufacturers in the later stage. "Now that people book early, it also helps to reduce the pressure on suppliers. It is hoped that manufacturers will adjust the flowering period according to the weather, and at the same time make good use of e-commerce platforms to open up new markets to reduce the pressure at the end of the year. Lu Ji said again.
In addition, from an international point of view, the Vietnamese market is still the largest consumption place, accounting for 40% to 50% of the market for the large-flowered orchid, with an annual demand of about 300,000 to 500,000 pots, and the varieties are mainly 'golden light', but affected by the epidemic, the export price has dropped by nearly 50% year-on-year, and the price is about 100 yuan per pot. In the later stage, if the epidemic improves, sales in the Vietnamese market will increase.
Technological innovation + e-commerce + diversified varieties, good prospects
In the long run-in, after years of running-in, new consumer groups continue to grow, consumption habits are gradually formed, it is expected that the market trend of Dahua Huilan will improve, and new excellent products will be more sought after.
In recent years, Songming Boyuan Agricultural Technology Co., Ltd. has achieved a 2.5-year growth cycle through new and efficient innovative technology for the production of large-flowered Huilan orchid, and now the annual sales of the company's 60-mu planting base is about 10 million yuan, and the profit margin is in a leading position among similar local enterprises.
'Green Fishing'
Li Yongming, founder of Songming Boyuan Company, told reporters: "Thanks to the continuous innovation of the company's planting technology, we have not only shortened the flowering time, but also improved the quantity and quality of flowers, and the cost of cultivating large-flowered orchids for 3 and a half years is about 50 yuan per pot, and after 2 and a half years, the cost is about 30 yuan." Moreover, the number of arrows produced by the finished product ranges from seven or eight to 10, while the traditional one is only more than 5. "This technology has been applied for a patent with the Ministry of Agriculture and Rural Affairs and is currently under review.
In the previous technique, the seedlings of the large-flowered floral floral floral left the tissue culture room and entered the greenhouse culture stage, and were successively moved to 10 cm× 10 cm and 15 cm × 13 cm nutrient bowls, after which they were moved into hard pots and moved out of the greenhouse. "The new technology omits the 15 cm × 13 cm greenhouse incubation stage, which can increase the yield per unit area in a production cycle by about 1/3." Li Yongming said.
'Yellow coral'
"If this technology is successfully promoted, the domestic production of large-flowered orchid will increase rapidly in the next few years, meeting domestic demand and exporting at the same time, and the industry efficiency can be significantly improved." Li Yongming said.
'Dreams'
"Dahua Huilan sold a total of 800,000 pots through e-commerce last year, and it is expected to exceed 1 million pots this year." Lu Ji said again.
Large-flowered orchid is shipped
Li Jiguang, deputy general manager of Yingmao Biotechnology, introduced that the Yunnan Academy of Agricultural Sciences and the company jointly built a potted flower display center and e-commerce platform in Dounan to promote and sell potted flowers such as the large-flowered Huilan orchid.
'Fine wine'
"Yunnan is the main producing area of cut flowers in China, and it is also an important potted flower production area, in addition to promoting and bringing goods for our company's products, the platform also welcomes other enterprises to settle in, and promote Yunnan's most representative large-flowered flowers such as Cymbidium orchid, Phalaenopsis orchid and other characteristic flowers to the whole country." Li Jiguang said.
(Written by reporter Xie Liyuan, photo source Zhu Xiayi, Tao Caifu, Pu Yanhong, Li Jiguang, Yang Wen)
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