#Headline Creation Challenge#"Ifu Springs (Laffith) is not hot, my name is written backwards!" In May 2021, when Yifuquan Lephith first came to Li Jiaqi's live broadcast room, he made his debut with Jiaqi's Chrysostom prophecy.
Who is Eeve-Springs Leyfith? Compared with well-known domestic brands such as Hua Xizi and Winona, familiar customers in Li Jiaqi's live broadcast room, Yifuquan Lefiss at that time was obviously a bit "half covering their faces with a pipa" for all girls.
In the following year, Eevequan Lefiss and Li Jiaqi cooperated more and more frequently, according to public statistics, in the past year alone, Eevequan frequently appeared in Li Jiaqi's live broadcast room more than 20 times. At the same time, the two sides finalized the Hua Xizi in-depth co-creation journey with an extraordinary speed of cooperation. Its co-created products, Eevespring Leffith Chitosan Spray debuted at its peak, won the 2021 Tmall Double 11 Toner category TOP1, Epoen Leffith Water Secretion Fresh Injection Mask (Big Mask King) debuted in 2022 618 and topped the Tmall 618 patch mask category. In October 2022, the brand's main creative team brought these two king fried products to participate in Li Jiaqi's Double 11 "All Girls' Offer", and in the 2022 Tmall Double 11 first battle, it achieved 300% counter-trend growth as a dark horse, far from the downturn of the skin care industry, attracting the attention of the industry.
Not a fledgling, but an OG veteran of dimensionality reduction attacks in the skin care field
Yifuquan Lefiss counterattacked out of the circle, and I have to say that Li Jiaqi's "eyes are rulers" in the selection of domestic products, his vision is vicious, and he specializes in picking potential stocks to start. From this, it can be imagined that Yifuquan Lefiss can obtain the endorsement courtesy of Li Jiaqi's name at the first acquaintance stage, which is naturally a bit of ability.
So what kind of strength is behind Eevespring Lephis?
If you think that Eevespring Leifith is a new domestic product that has only emerged in recent years, you are very wrong. The Eevespring brand has been in the domestic beauty market for 15 years, and unlike the low-key online voice, its reputation in the beauty terminal has been shocked, and it is rumored that Li Jiaqi's selection team has also specially done the back tone of Eevespring in beauty institutions. You can pack a ticket and go to any well-known beauty institution in China, and no expert will not know Eevespring. Its microneedling project cooperative beauty institutions are all over the country, accumulating a large number of loyal customers and skin repair cases, and is a pioneer in microneedling therapy in China, a leading promoter of standard formulation in the microneedling industry, an authoritative flagship brand of microneedling, and an authority on problem muscle repair.
In 2019, Eevespring used [Eevespring Lefis] as an e-commerce skin care line to make a strong effort in the mass skin care market. As a brand with a professional background and technical reserves, the achievements of Eevespring Leifith are a phenomenon of dimensionality reduction attacks.
The Evolution of Skincare from Distant Biology: Regenerative Medicine
Maybe "Yifuquan is not hot, my name is written backwards", Li Jiaqi's inner OS is: Yifuquan, you should have been on fire a long time ago!
Private enterprises have been a matter of life and death for 3 years, and the Yuanxiang Bio Company behind the Eevespring brand has stood for 15 years, almost on par with the history of domestic skin care development. In the past 15 years, Yuanxiang Biology has seen too many "he upstairs, he collapsed", in the bustling efficacy skin care track, Yuanxiang Biology is not a believer in traffic marketing, it is indeed low-key in communication, but in optimizing its own production and research and development, it can be called carving.
It can be seen from the public information that Yuanxiang Biotech has frequently invested in the field of regenerative medicine, investing heavily to build a free research and development intelligent manufacturing base - Yuanxiang Medical Research Institute, focusing on the transformation of medical aesthetic technology and industrial application. It is one of the few companies in China that has launched the application of plant high penetration technology. Clinically, plant hyperpenetration technology can be used to treat burns, scalds, skin ulcers, and even achieve healthy skin regeneration; In skin care, the plant vesicle structure extracted by plant high penetration technology can envelop nutrients deep into cells and participate in cell renewal. From this point of view, while other brands are still emphasizing efficacy skin care, Yuanxiang Bio has begun to systematically conceive the ultimate skin care evolution: regenerative medicine.
Around this, Yuanxiang Medical Research Institute has established a characteristic plant-based plant high-penetration technology innovation and transformation platform based on the exosome technology transformation platform. Under the guidance of the national strategy of the revitalization of Nanyang, it has in-depth cooperation with Professor Yang Depo, the "Person of the Year of the Science Chinese (2016)" and the chief scientist of Nanyang Pharmaceutical in the National 13th Five-Year Plan for Key R&D Plan, and has established industry-university-research cooperation with Sun Yat-sen University under his leadership and support. Its subsidiary Yuansi Nan Pharmaceutical Co., Ltd. signed an investment agreement with the Pingyuan County Government, investing 280 million yuan to land the construction project of Yuansi Nan Medicine R&D and Intelligent Manufacturing Base and Nan Yao Museum, and deeply participated in the construction and research and development of raw material sources. From the perspective of specific raw materials, such as centella asiatica, dendrobium, guangtangerine peel, yangchunsha, patchouli, plum leaf tree, cool powder grass, etc. are all southern medicines, and the application of southern medicines to cosmetics is forward-looking, and Yuansi Southern Medicine will also build an industrial cluster integrating southern medicine breeding, research and development, production and sales.
Eevequan Lephis' popular big mask king mask has used plant high penetration technology, in early 2022 Li Jiaqi's mask selection will be on the dust, the product highlights also make Jiaqi particularly excited, after all, "domestic products bitter top technology channel for a long time". Therefore, Eevequan Lefiss is by no means a halfway trip in the field of skin care, it is a long-term creature dormant for 15 years, a blockbuster.
I want to jump into the game and create a long-term leap
After perceiving the strength of far-reaching creatures, Yifu Quan's low-key is a rare "chaotic flowers gradually want to charm the eyes" to seek tranquility, and it is also the active choice of 15 years of quality adherence to "keeping the clouds open and seeing the moon" to cultivate itself inward: Yifuquan prefers to use product power as the first link with consumers, rather than a lively false name.
This is also very consistent with the temperament of Mr. Ling Yuanqiang, chairman of Yuanxiang Biotechnology, and Yifuquan's low-key integration into Mr. Ling Yuanqiang's Hakka Confucianism and pragmatism. It's hard for you to imagine that he, who is busy with the above industrial layout day and night, insists on putting the last hurdle for product launch, no matter how busy he is.
That is to say, every new product developed by the company must be tried for 28 days by the brand department, medical department, product development leader, and the founder of the company, and the number of trials solicited far exceeds the industry standard of 25 people, reaching the scale of 50 people +, which has also become the standard for whether its products can have good feedback in the market.
Much like the teacher of the old Shanghai tailor shop, a stitch and a thread, fine sewing, always rubbing his finished product a few times, trying on himself a few times, eager to warm the finished product for customers with the palm of his hand, kitsch is not much, and he does not reduce a penny, there is always a copy
The piety of "an ugly daughter-in-law always wants to see her in-laws" has become a sudden reminder in his chest when Virgo's choice difficulty occurs.
After all, the long-term layout will sacrifice the "comfort" of the moment to a certain extent. The balance between short-term interests and long-term interests requires courageous trade-offs. He is not without entanglement in this, but he firmly believes that in the field of skin care can not pursue gradualism, "a little progress" is an unconscious resting self-sufficiency, but this will be vulnerable in the face of major technological innovation.
Although there is a cold winter, I have wanted to be in the beauty industry for 15 years and have never swam naked. Nowadays, the national culture is confident and enthusiastic, and Yuanxiang has the responsibility and obligation to have the courage to promote the innovation of the beauty industry, walk at the forefront of the skin care field, and give consumers the top domestic product experience. (Fan Jing)