Recently, a new type of milk tea that integrates elements of traditional Chinese medicine - traditional Chinese medicine milk tea has become popular among young people in Xuzhou. Many young consumers need to wait in line for more than an hour in order to drink this sip of traditional Chinese medicine milk tea, which has both the traditional Chinese medicine health concept and the modern milk tea flavor, has become a "dark horse" in the milk tea industry, conquering the taste buds of many consumers.
Tea is prescribed for the symptoms, and traditional Chinese medicine milk tea is sought after by young people
Recently, a reporter from Modern Express visited a Chinese medicine milk tea house that exploded in Xuzhou and found a unique consumption phenomenon: before buying milk tea, consumers need to accept the diagnosis of traditional Chinese medicine to identify whether they belong to the peaceful constitution, yang deficiency constitution, yin deficiency constitution, qi deficiency constitution, phlegm damp constitution, damp heat constitution, blood stasis constitution, special constitution, qi depression constitution, and then get a corresponding card, with this card to the milk tea shop to buy Chinese herbal tea suitable for their physique.
"I've been waiting for almost half an hour, it's just queuing up to find a Chinese medicine doctor to check the pulse for free, and I have to queue up to buy milk tea later, but it feels very fresh, since it's so hot, I want to try it." Several students from Jiangsu Normal University told reporters that this traditional Chinese medicine milk tea has been very popular on the Internet recently, and they have never heard that traditional Chinese medicine can also make milk tea, so they took advantage of their extracurricular time to come to check in with their classmates.
In front of the Chinese medicine milk tea hall not far from the outside of the Chinese medicine hall, queuing is the most common phenomenon, and some consumers said that it took more than 1 hour to wait from receiving the number to drinking the Chinese medicine milk tea, but even so, there are still many young consumers who are willing to pay.
"The herbal tea is delicious, the environment is quiet, and it is highly recommended. "Focusing on a 'punk regimen', the process of drinking tea is more ritualistic. "Who said that our young people don't have a healthy diet? On social platforms such as Douyin and Xiaohongshu, the reporter searched and found that this traditional Chinese medicine milk tea house has been highly praised, and many consumers have posted pictures to share check-in strategies after purchase. The reporter saw that the store launched a physique herbal tea, herbal milk tea, turtle jelly latte and other teas containing traditional Chinese medicine ingredients on Douyin, and the current purchase price of physique herbal tea group is 8.8 yuan a cup, ranking first in sales, and 9000+ orders have been sold.
Focusing on the concept of "medicine and food homology", traditional Chinese medicine milk tea has broken into a new track
In the Chinese medicine milk tea house, the reporter saw that the antique Chinese architecture, with the fragrance of various herbs, is indeed eye-catching. Dozens of Chinese herbs such as angelica, astragalus, licorice, mugwort leaves, and ginseng are placed in the order area, and a card is placed on each of them, indicating the name, properties and efficacy of the herb. According to the store manager, there are 9 types of herbal teas, which are made by boiling tea leaves and herbs according to different body types. The ointment is made from a mixture of herbs made by traditional Chinese medicine mixed with raw milk, and all drinks in the store are sugar-free. In terms of taste, herbal tea tastes sweet, almost no medicinal taste, and the taste of the cream drink is more like ordinary milk tea.
"Our traditional Chinese medicine tea drink is based on the concept of 'medicine and food homology', which was originally aimed at middle-aged and elderly consumers, but I didn't expect it to be liked by so many young people. According to the person in charge of the Huaihai Institute of Traditional Chinese Medicine, traditional Chinese medicine tea is based on the development trend of modern beverage culture, the development of the integration of traditional Chinese medicine, tea, coffee drinks, through the "order of tea, free pulse" form of "symptomatic tea", the innovative launch of a new model of tea health preservation. At present, the daily sales are about 500 cups, and the daily turnover is more than 5,000 yuan.
The popularity of traditional Chinese medicine milk tea also reflects the pursuit of health and health by young people in the fast-paced modern life. "We also hope that through the new 'track' of traditional Chinese medicine milk tea, more young people can understand and get in touch with traditional Chinese medicine culture and feel the charm of traditional culture. The person in charge said.
It is worth noting that the popularity of traditional Chinese medicine milk tea has also sparked some controversy and discussion. Some experts point out that traditional Chinese medicine milk tea is not a complete substitute for professional medical treatment, and its health effect also needs to be evaluated according to the individual's physique and frequency of drinking. The emergence of traditional Chinese medicine milk tea has undoubtedly injected a new vitality into the market, but consumers should also remain rational when purchasing, choose the right tea according to their own needs and physique, and do not drink too much. In particular, it should be reminded that Chinese herbal milk tea cannot replace professional medical treatment, and if you need professional treatment, you should go to the hospital for medical treatment in time.
Modern Express/Hyundai + reporter Zhang Xiaopei