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Paper-cutting, zheng-making, engraving and printing, calligraphy and painting seal carving...... Coming to Renfengli in Yangzhou, it is like coming to an intangible cultural heritage expo hall. In the 58 cultural spaces on the street, you can experience intangible cultural heritage skills and traditional folk customs.
Jiangsu Muyougang Culture Media Co., Ltd.'s "Gangxun Folk Art" cultural space is one of them, where you can see a variety of cultural and creative products with folk literature and art as the carrier. In the development of cultural and creative products, innovation and creativity are the core, and intellectual property protection is the key lifeline. The "Searching for Folk Arts" cultural space is also the location of the Renfengli Copyright Workstation, allowing many cultural workers to complete copyright registration at the "doorstep".
△ Copyright workstation was established
The young expression of the thousand-year-old canal tells the story of the ancient city with creativity
"I was born in Dongguan Street, grew up in the old city, and have a deep affection for the city of Yangzhou. "The founder of Mu Yougang Culture Media Co., Ltd. is named Wu Xiaoxian.
△Wu Xiaoxian (left)
After graduating from Nanjing University of the Arts in 2010, she started her own business. He has been committed to the study of ancient city culture, and has developed a lot of folk cultural and creative products.
In Wu Xiaoxian's view, Renfengli is the place where her dream began, and there are very deep folk literature genes. Wu Xiaoxian hopes to promote the ancient city of Yangzhou and tell the story of the ancient city to the world through the development of cultural and creative products.
△ "Yangzhou Eight Monsters" tea coaster
Umbrellas, playing cards, key cases...... A variety of cultural and creative products cover all aspects of clothing, food, housing and transportation. Among them, there is a set of "Twelve Views of the Canal" book tickets that are particularly eye-catching. This set of book tickets adopts the traditional folded form, which is not only chic and elegant, but also very fashionable, and highly condenses the canal style of Yangzhou.
△ "Twelve Views of the Canal" book ticket
Wu Xiaoxian said that the reason why the book stamp was chosen to show the canal culture is because the book stamp is known as the "pearl of printmaking" and "the jewel on paper", "compared with the bookmark, it is more inherited, and it is more innovative for young people." ”
△ "Twelve Views of the Canal" book ticket
Therefore, the company took "Twelve Views of the Canal" as the theme of creation, and designed this set of "Twelve Views of the Canal" book ticket. Designed by 4 people, the artistic expression techniques of engraving printing and paper-cutting are used to extract the artistic characteristics of each scenic spot and the scenery of landmark buildings.
In the process of making book tickets, the company's young employees and folk craftsmen exchanged and discussed with each other, and finally chose to use handmade paper from Suzhou, Longquan ink from Changzhou, handmade pine smoke ink from Anhui and other materials, and combined with Yangzhou's engraving for production, and integrated Yangzhou paper-cutting, Qing Dynasty Yangzhou painting school, Yangzhou seal carving and other folk art elements into it.
"Protection" can be "at the doorstep", and copyright transformation helps the work "live".
In addition to being a cultural worker, Wu Xiaoxian also has another identity - "copyright ambassador". "Original works are the painstaking efforts of cultural workers, and without the protection of copyright, they are likely to be plagiarized or plagiarized by others, which is a harm to cultural creativity. In Wu Xiaoxian's view, culture knows no boundaries and should be inherited through mutual assistance.
△ "Seeking Folk Art" cultural space
The "Searching for Folk Arts" cultural space is also the location of the Renfengli Copyright Workstation. On the wall are slogans promoting copyright, on the table are a brochure "Illustrated Copyright Knowledge", and a canvas bag with the word "edition" printed on it...... Walking into the cultural space of "Gangxun Folk Art", you can see the elements of copyright everywhere. In addition, Wu Xiaoxian often organizes artists in the neighborhood to give lectures on copyright protection, so that more people can understand the importance of copyright.
△ Copyright elements that can be seen everywhere in the store
"Every cultural worker can come here to complete the 'one-stop' copyright services such as copyright acceptance, preliminary examination, registration, and issuance of certificates," Wu Xiaoxian said proudly, adding that everyone can complete copyright registration at the "doorstep".
In order to encourage more folk craftsmen to register their copyrights, Mu Yougang also purchased some projects and used them in the production of cultural and creative products. Wu Xiaoxian said: "Through the transformation of copyright, the artist's life has an additional channel to guarantee, and our product has the artist's extra points, which can be said to be the best of both worlds." ”
△ "Yangzhou Past Dynasties Praise Portrait Praise" egg card
For example, this set of egg cards of "Praise of Famous Sages of Yangzhou Dynasties" was originally made by Pang Xianqing, a painter from Handan. From Wu Wangfu in the Spring and Autumn Period to Xiong Chengji, a righteous soldier in the Xinhai Revolution, Pang Xianqing selected 108 historical celebrities in Yangzhou and spent two years to paint this set of "Praise of Famous Sages in Yangzhou in the Past Dynasties", or ink and light color, or fine brushwork and heavy color.
△ Copyright certificate
With Wu Xiaoxian's help and facilitation, Pang Xianqing registered the copyright of 108 paintings, but the original paintings were very large in size, and each one needed to be framed. How can we let more people see this set of "Praise of Famous Sages of Yangzhou Dynasties"? Wu Xiaoxian thought that 108 cards is exactly the number of two sets of playing cards. Thus, this set of egg cards was born. Through a small wooden box, you can see the stories of 108 celebrities in Yangzhou.
Wu Xiaoxian said: "We are building a gene bank of Yangzhou cultural IP, hoping that through the help of copyright, Yangzhou's intangible cultural heritage and folk customs can be better protected, so that culture and craftsmanship can truly 'live'." ”
Modern Express/Modern + Reporter Pei Shiyu/Wen He Liu/Photo by Gao Hang/Later Period