In the early morning of September 8, Apple held a new product launch at Apple Park in Cupertino, California, bringing the iPhone 14 series as well as the Apple Watch Series 8 and the new generation of AirPods Pro. The new interactive method of "Smart Island", which was launched for the first time on the iPhone 14 Pro series, attracted praise from "fruit fans".
iPhone 14 Series: Innovative imagery and interaction methods
The newly unveiled iPhone 14 series includes the iPhone 14, iPhone 14 Plus, and four models: the iPhone 14 Pro and iPhone 14 Pro Max. The four models will open for pre-order at 8 p.m. on September 9 and will be officially released on September 16.
The iPhone 14 Pro and iPhone 14 Pro Max were the two highlights of the conference, as the two new products have breakthroughs in both performance and detail innovation.
The iPhone 14 Pro is equipped with the A16 bionic chip and a Pro-class camera system with greatly improved shooting capabilities, equipped with a four-in-one pixel sensor and a 48-megapixel main camera for the first time applied to the iPhone, and uses an image engine to greatly improve the quality of photos and videos in low-light environments.
Debuting on the iPhone 14 Pro and iPhone 14 Pro Max, "Smart Island" brings a whole new way for iPhones to interact. After a new design, the display space occupied by the TrueDepth camera on the front of the fuselage is reduced again, and the user can use the control options by pressing and holding in this position. For example, maps, music, event scores, timers and other content running in the background can be presented here, which is indeed convenient and practical for users.
In addition to the new dark purple, the iPhone 14 Pro and iPhone 14 Pro Max are available in four colors: silver, gold and deep space black.
The iPhone 14 screen is 6.1 inches and the Phone 14 Plus screen is 6.7 inches. The two new products have undergone a major upgrade to the camera system, equipped with the A15 bionic chip can bring high load performance processing power.
In addition to the improved imaging capabilities, strong durability is the biggest feature of these two new products: the fuselage is designed with aerospace-grade aluminum metal, equipped with a super-Retina XDR screen and support for Dolby Vision. At the same time, the ultra-porcelain crystal panel with a hardness beyond glass is quite durable, and the IP68 waterproof and dustproof function can resist the common liquid splash in daily use, and the stay underwater at a depth of up to 6 meters can reach up to 30 minutes.
It is also worth mentioning that all models of the iPhone 14 series have introduced unprecedented safety features, the new car accident detection function can detect serious car impacts, and when the user loses consciousness or cannot reach the iPhone, it can automatically make emergency calls to help users seek emergency assistance.
The two new products are available in Midnight, Blue, Starlight, Purple and Red.
These are the four products of the iPhone 14 series. For users with limited purchase budgets, it is recommended to first consider the iPhone 14 and iPhone 14 Plus. If you like a big screen and a big field of view, go straight to the iPhone 14 Plus, because it not only has a big screen but also the longest range of the four new products. For users with high demand for photography capabilities, it is recommended to directly consider the iPhone 14 Pro or iPhone 14 Pro Max, after all, the Pro-level new products have Apple's most powerful A 16 chip to date, coupled with strong photography capabilities and new interaction methods, which are the direct reasons to start.
The new generation of AirPods Pro: Active noise cancellation and transparency modes have been upgraded
The new AirPods Pro is loaded with the new H2 chip, which provides a major upgrade to active noise cancellation and transparency modes, while bringing users a more immersive spatial audio experience in a unique way. When in use, the user can control playback and volume adjustments directly using the touch operation of the headphone handle. In addition, the new generation of AirPods Pro features a new charging case for a longer-lasting battery life experience.
Apple Watch Ultra: Tailor-made for outdoor enthusiasts
The Apple Watch Series 8 follows the apple Watch's professional design with a large all-weather Retina display and a rugged crack-resistant mirror for up to 18 hours of battery life. In terms of health functions, in addition to the functions such as the ELECTROCardiogram App and fall detection, new functions such as body temperature sensing, estimation of women's ovulation days, car accident detection and international roaming have been added.
The new Apple Watch SE also enables activity tracking, high and low heart rate notifications and SOS emergency contacts, as well as new crash detection features at a more affordable price.
There is also a new product worth paying attention to, which is the Apple Watch Ultra. This is a product tailored by Apple for professional users, with features such as long standby time, rugged body, extreme temperature resistance and precision dual-band GPS. When used in an underwater environment, the Apple Watch Ultra can display data such as water depth, water temperature, and dive duration. In addition, this product is also very useful for users who often hike in the wild or like orienteering, Apple Watch Ultra's backtracking function can use GPS data to create a historical path that users have walked, if the road is dangerous or disoriented, users can return to safety at any time according to the route.
Upstream journalist Yang Xinhua