Chinese smart manufacturers have begun to "break through" in the global market, and under the recovery of global mobile phone market demand, Samsung and Apple, two world-renowned manufacturers that have always been the top two manufacturers in smartphone shipments, have experienced varying degrees of sales decline.
Just recently, IDC, an internationally renowned market research agency, released the relevant survey results on smartphone shipments in 2024.
Although the overall market situation has begun to pick up, it is subdivided into different manufacturers, in fact, there are different situations of growth and decline. Globally, although Samsung has once again surpassed Apple to become the mobile phone manufacturer with the highest shipments in the first quarter of 2024, this is more due to the decline in Apple's shipments, which fell by 0.7% from Samsung's shipments, while Apple fell by 9.6%.
According to the data report given by BCI, another market research agency, the three manufacturers with the highest number of mobile phone activations in the Chinese market in the first quarter of 2024 are Honor, Huawei and Apple, the gap between Apple and Huawei is actually not big, but Apple's shipments are declining, while Huawei has an 81% growth.
However, it is obvious that now Huawei has completed catching up, and Huawei's shipments are still growing, while Apple is constantly declining, and the gap is expected to widen further.
It is worth noting that among the domestic mobile phone brands, there are two mobile phone manufacturers that do not seem to be particularly bright in China, but they have been unanimously recognized abroad. The first is Transsion mobile phone, Transsion mobile phone is not well-known in China, and even many people have little understanding of this mobile phone brand.
However, Transsion mobile phones have performed very well abroad, especially in Africa, winning 50% of the market share, which can be called the leader, and two years after entering the African market, Transsion has become the most popular mobile phone brand in the African market in 2017. With lower prices and excellent cost performance, Transsion mobile phones can be said to be very popular in the African market.
Transsion has a total of three mobile phone brands, namely TECNO, itel and lnfinix, all three mobile phone brands have a lot of user support, and now Transsion mobile phones have also begun to try to develop in other markets.
In addition to Transsion, the performance of Xiaomi, which we are usually familiar with, in overseas markets is also very impressive. And Xiaomi, like Apple, is now developing well in multiple markets, becoming the world's third mobile phone manufacturer in 2023, and the gap between shipments and Apple has been further narrowed.
Today, 72% of Xiaomi's smartphones are sold overseas, which has led to overseas markets including Europe, Asia, Africa and other markets are very recognized for Xiaomi mobile phones.
Xiaomi's globalization performance is very good, and Transsion's rapid development in overseas markets, especially in Africa, has also brought a lot of pressure to Apple. In the face of Xiaomi's growing popularity in the global market, Apple is estimated to be uncomfortable.
From the current market situation as a whole, Chinese smartphone manufacturers have achieved good performance in both the domestic market and foreign markets, while Apple and Samsung, on the other hand, have seen a decline in shipments under the overall demand growth. This also means that Apple and Samsung's market share is gradually decreasing. The increase in the market share of Chinese manufacturers is due to many factors, including the rapid development of core technologies and the excellent cost performance brought about by the gradual improvement of the supply chain.
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