On May 5, 2024, the 32nd China International Bicycle Exhibition was grandly opened at the Shanghai New International Expo Center.
The exhibition attracted nearly 2,000 bicycles and electric bicycle industry related enterprises from home and abroad to participate in the exhibition, with a wide range of exhibits, including bicycles, electric bicycles and spare parts, cycling equipment, etc., covering many areas of the bicycle industry. The exhibition has a total of more than a dozen exhibition halls, and the scale is large.
The theme of this year's exhibition is "New Track, New Power, New Journey", which aims to showcase the new trends, new technologies and new concepts of the bicycle and electric bicycle industry. As a global event of the two-wheeled vehicle industry, it shows the latest development, fashion trends and scientific and technological research and development achievements of China's two-wheeled vehicle industry to the world, which has aroused global attention and expectations.
At the exhibition, many brands brought a variety of new products to the exhibition, showing their innovations in the field of bicycles. During this period, there were also a number of new product launches and forums held at the same time, allowing visitors to have a deeper understanding of the latest developments in the bicycle industry.
In the road bikes, despite the fierce competition in the market, the major brands still bring a lot of exciting products. Let's follow the editor to learn about the information about road bike products. Let's see if these new products have made breakthroughs in design and function, and have innovated in materials and manufacturing processes.
Shimano, located in the C position of the exhibition hall, attracts many visitors every time.
There are no updates for Shimano in the road field this year, so they still show off the DA, UT and 105 Di2 transmission kits that they have released in the past two years.
The vehicle display can bring a more intuitive experience to the audience, so Shimano also equipped its own PRO series handlebar group, Victoria tires and other components on the exhibition car.
The PRO TSA is a saddle developed for triathlon or time trial bikes for more aggressive riding positions.
The featherweight PRO Vibe Superlight curved handlebar is only 165g in the 400mm format.
The biggest change in Shimano's booth this year is the addition of a "fishing area", which combines fishing and camping with bicycles.
The rod can be fixed to the top tube position of the frame.
ELITE was also present at Shimano's booth, and the brand's water bottle was featured at numerous Grand Tours.
Shimano also showcased the LAZER brand helmet, which fits the Asian head shape very well and fits perfectly when put on.
The Z1, which was just released at the beginning of the year, also appeared at the booth, and since the editor wore this helmet, he has said goodbye to the "mushroom head".
And there are a lot of ventilation ducts inside the helmet, which is very suitable for summer wear.
Vittoria was also showcased at Shimano's booth, with a product line covering mountain, road, gravel and other products, as well as peripheral products such as sealant and tire pry bars.
The Corsa Pro Speed, which was just released in February this year, is said to be 5% faster than the Pro version.
SEKA's booth was also packed, as they unveiled their all-new Spear all-around race road frame at Dishui Lake in Shanghai last week.
The all-new SPEAR has been comprehensively upgraded in terms of design concept, technological innovation and product performance, aiming to bring riders more excellent riding quality.
Tube shape is the biggest factor affecting wind resistance, SEKA optimizes the tube design through CFD and wind tunnel, compresses the windward area to the extreme, and combines with the "eye of the wind" structure design to effectively control the turbulence and achieve smooth airflow. Compared with its own EXCEED products, the wind resistance has been reduced by 6W.
Zhou Heng, SEKA's product manager, also explained the design highlights of Spear to the audience.
Concas is an emerging domestic wheel brand, mainly making super wave wheels. They are the first domestic super wave wheel brand, the first domestic carbon spoke super wave wheel brand, the first ice crack wheel brand, the first pearl white wheel brand, etc.
The muscle wheels, which are still in the testing and refinement stage, have a somewhat twisted shape in the shape of the rim.
Speed Add is a sub-brand of Comcas, which enjoys the same process technology as Comcas.
Decathlon also appeared at the China exhibition this year, and it seems that it is also ready to make efforts in China this year.
Van Rysel is the most accessible Tour de France brand we can buy.
With the blessing of the TT helmet, the power is added to "5w".
SUMC has introduced a chain that is compatible with 14 speeds.
VOOK ONE is a road bike jointly developed by Guangzhou Tewen and Chaoyang Tire, Shuntai and other Chinese supply chains, and has a "leapfrogging light" riding feeling.
The frame is made of 6069 aluminum alloy, and the weight of the original vehicle is only 8.3kg! And this car is only 3998 yuan / aluminum frame road car, to achieve such a light weight, which means that the weight of each component needs to be taken into account.
Shuntai has also launched a transmission kit for gravel roads, giving riders more choice.
Also on display was the new Factor Ostro VAM, which features aerodynamic optimizations such as an inverted head tube, thin chainstays, wide fork legs, and BlackInc wheels.
The transmission is paired with Shimano's flagship R9270 electronic transmission kit.
Black Inc is Factor's accessories brand, so it's no surprise that the whole car is equipped with its own curved handlebars.
In recent years, many vehicle brands have encountered the problem of "stuck neck" in transmission, so they have also switched to domestic transmission kits.
The eGR is Blueprint's first gravel car electronic shifting kit designed for diverse adventures.
Everything is designed for an efficient startThrough long hours of tracking of Gravel and CX drivers, eGR wanted to meet their needs with a simpler and more effective design.
The cycling craze has also led to the sales of peripheral accessories, and the demand for cycling jerseys has also increased significantly.
Santic also brought their latest development, the "Lingyun" road lock shoe, which is designed with a woven fabric for a better fit.
I also saw the black series at the booth, which looked more textured.
Hollywood jersey
TUKUS has sponsored many teams and KOLs in the past two years, and the exposure has become higher and higher.
The wave circle, combined with the shark fin shape similar to "fish scales", can make the air flow pass more smoothly and provide a better aerodynamic effect?
JAVA also brings the carbon fiber VOLATA-9270 six-knife carbon wheel product, which should be JAVA's flagship road bike!
THERE'S A REASON WHY JAVA HAS BEEN SELLING WELL IN RECENT YEARS
Shokin bone conduction headphones have always been the first choice for sports enthusiasts.
A special edition of the Wilier for Nibali's retirement campaign, a special edition created for the "Shark" by Wilier, the cycling partner of the Astana team, and a tribute to the last race of Niballi's 17-year career, the Lombardy.
This Retirement Battle Special Edition frame is painted in pink, yellow and red glitter paint in recognition of Nebali's hat-trick on the grand World Tour.
For more than a decade, the 37-year-old veteran has led the country's hopes and he is a leading figure for many Italian fans.
The star-studded yellow seatpost is a nod to Nebali's dominant victory at the Tour de France, where he won the 2014 Tour de France overall and is one of only seven riders in history to win all three Tours. In addition to the Grand Tour, Nibali is also very good at the classics, having won the Tour of Lombardy in 2015/2017 and Milan-San Remo in 2018.
Oakley's booth is also very popular, and it has the honorific title of "glasses brother" in the industry.
Giant Group brought its four major product brands GIANT, Liv, Momentum and CADEX to the China International Bicycle Exhibition.
The Bicycle Trading Team Edition of the PROPEL is displayed in the C position of the GIANT brand, and the stunning livery is instantly recognizable in the main car group.
Is it true that the new 10th-generation TCR painted by the Bicycle Trading Team Edition is said to have been ordered until the end of the year?
DT Swiss showcased their innovative products in aerodynamics and mechanical aesthetics, and the booth also attracted many visitors.
Today I will finish first, and tomorrow I will continue to bring you the report on the second day of the China Exhibition. It can be seen through the exhibition that this is a platform for industry insiders and enthusiasts to communicate and learn, and everyone here to discuss the development trends, market opportunities and challenges of the bicycle industry.
Editor: Yao