One reason why iPhone Q1 sales plummeted? One reason is that Apple is no longer a men's toy

The era of digital review

2024-04-24 20:17Posted in Beijing Digital Creators

Recently, Counterpoint gave domestic mobile phone sales data for the first quarter, and it is surprising that the iPhone is declining at an uncontrollable pace.

It can be seen that its market share has dropped from 19.7% last year to 15.7% this year, and Huawei may only need to work harder, perhaps in the second quarter, to surpass Apple's share.

Coincidentally, in Canalys's global mobile phone sales in the first quarter, we saw that Apple's share of the world was also declining, from 21% to 16%, and Transsion and Xiaomi grew a lot, which also shows that Apple's competitiveness is also weakening globally.

And we only talk about domestic words, the evaluation Jun feels that the people around him, there are indeed fewer people who buy Apple, female users take into account the data and usage habits, and there are not as many replacement as men, and it is more obvious among male users. One reason for this is that Apple devices are fading out of the list of big toys for men.

It can be seen that Apple's style has not changed, it has always been so high-end and fashionable, but domestic users have changed, especially many male users. This time, let's take a look at what products and topics are currently being discussed by domestic men.

First of all, it is new energy vehicles.

From Tesla, to Wenjie, to ideal, to Extreme Krypton, to BYD, to Xiaomi, due to the dumplings in the new car, now middle-aged men love to discuss cars. Of course, many people don't have the budget to change their car immediately in a short time, but this does not prevent everyone from watching online.

In fact, the domestic car market is still very imperfect, for example, if you rent a car, you may encounter a lot of problems when returning the car, so how can you play and experience more cars, there is a lot of potential. Apple gave up making cars, basically gave up one of the biggest topic traffic, and continued to launch a rugged watch or something, which was not so attractive.

Secondly, men are also looking at conventional digital gadgets, but only in passing.

In fact, men still prefer digital products, but they do not show it more often. Because in general, what mobile phone to change is only an improvement of your own use experience, and a small topic when one or two people communicate face-to-face, and cannot become the main topic of group chat.

Similarly, it is strange to post a newly bought notebook and camera to the group. However, it doesn't mean that everyone doesn't pay attention to these products, and loyal fans will still buy them.

At the same time, another phenomenon is very common, that is, no one pays attention to you when you send products to the group, but you post photos taken by products, such as mobile phone photos, or camera photos, or drone videos, and many people will give you some feedback, such as evaluation and likes, etc.

Thirdly, nature is something that is not contested with the world.

For example, camping, running, hiking, or fishing. In addition, the game has also become a topic that can be discussed, after all, everyone plays for leisure and entertainment, avoids pitfalls and draws cards, and is very happy.

In this case, looking back at the entire Apple product line, if it is not for work needs, there are indeed many replacement devices, and there are many devices that are beyond the scope of Apple, such as cameras, such as cars, such as TVs, such as game consoles.

To give a very practical example, the convoy drives to the grassland, from cameras, to drones, to mobile phones that can communicate with satellites, all without the need for Apple devices, and these products are both practical and professional.

So we see that domestic production is expanding rapidly, while Apple is developing within the original scope. For example, recently we have seen that not only the U8, but also the BYD Formula Leopard SUPER 3 can have built-in drones to realize highway scenery video shooting and realize the closed loop of domestic equipment connection.

On the other hand, Apple is still emphasizing features that everyone thought were novel a few years ago, but now they are all over the streets, which is very boring.

Therefore, an obvious trend is that the extension of many large domestic brands is expanding, while Apple's extension is not expanding, so naturally there is no heat and no topicality. It is foreseeable that if there is another titanium alloy mobile phone, a new Pad, and a new Mac, users may not catch a cold, after all, they are still spinning in the original range.

If this is still the case, then, let's pay attention to domestic production.

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