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Dried yellow plums, sweeter fruit! "Local Covenant" was launched

author:Wenhui.com
Dried yellow plums, sweeter fruit! "Local Covenant" was launched

The fruit is full of branches, and the fragrance is fragrant. Crystal clear Malu grapes, Nanhui peaches that melt in the mouth, songjiang crystal pears that are sweet and crisp, jinshan peaches with sweet dimples, and fengxian yellow peaches that are tender and juicy... It's the good season of the year to eat fruits, they blow through the Wind of March, bathe in the rain of June, and then wait for you in the fiery July, and this beauty exclusive to the citizens of Shanghai has arrived as promised.

Today, the "Shanghai Trust Orchard" WeChat mall group purchase upgrade version was officially launched, marking the official launch of the "local appointment" series of activities in 2022, in order to cooperate with this year's new crown epidemic prevention and control work, this year's "local appointment" series of activities are mainly online, under the overall guidance of the Municipal Greening and City Appearance Administration, the Municipal Forestry Station will successively launch a series of wonderful activities such as recruiting group leaders, group purchase specials, online promotion of summer fruits into the park, live broadcast of real estate fruits, and the announcement of the list of "safe and high-quality trustworthy orchards". What has changed is the form, what has not changed is the original intention, "the local covenant" invites Shanghai citizens to see the Shanghai orchard together, taste the seafood and fruits, and love the taste of Shanghai.

Dried yellow plum, Shanghai suburban fruit sweet to report

This year's plum rainy day is an atypical plum rain, commonly known as "dried yellow plum", showing the characteristics of less rain and high temperature, so this year's fruit sugar is higher than the same period in previous years. Peach trees were affected by typhoons last summer, and the cultivation area decreased, and the expected yield fell by more than 15%; Pear trees are expected to reduce production by 20% due to reasons such as "secondary flowering" last autumn; Grape and citrus production is expected to be flat with previous years, with total annual fruit production expected to be nearly 10% lower than in 2021 to about 170,000 tonnes.

The popular grape varieties "Summer Black", "Kyomi", "Jufeng" and "Daylight Red" have been listed, and the popular varieties "Sunshine Rose" and "Queen Nina" are also about to debut, with a rich variety of grapes, and the sales period has been extended from the beginning of June to October.

Pears are the best products to cool off, the early ripening variety "early new water" has been listed in early July, the best-selling "Cuiguan" pear on the market, is about to enter the peak picking season, can be sold until the end of August.

Peach varieties "Large Group Honeydew", "Lake View Honeydew" and "Xinfeng Honeydew" are in the peak season of picking and are expected to end at the end of July; Fengxian Huangtao "Jin" character series (Jinxiang, Jinyuan, Jinxiu, Jinhua, etc.) will be listed in large quantities and is expected to last until the end of August; The dimpled Golden Mountain peach is in season and is expected to last until early August. Missing the spring flowers, but must not miss the summer fresh fruit, foodies should seize the time to enjoy the only taste of Shanghai in the middle of summer.

According to the statistics of the Municipal Bureau of Greening and City Appearance, by the end of 2021, the total area of existing economic fruit forests in Shanghai is 186,100 mu, of which 56,300 mu are peaches, 34,900 mu are grapes, 29,000 mu are pears, 51,900 mu are citrus, and 14,000 mu are other fruit trees. As an important part of urban forests, economic fruit forests not only provide a beautiful environment and fresh fruits for citizens' lives, but also play an important role in increasing farmers' income and agricultural efficiency.

Recruit "regiment leaders" to bring goods for real estate fruits

The Municipal Forestry Station recruits the head of the group through various new media platforms, invites the "Shanghai Group Leader" to open a group for the real estate fruits, and takes the Shanghai citizens to taste the safest and highest quality real estate fruits, and the Municipal Forestry Station will provide an exchange and docking platform for the "Shanghai Group Leader" and "Shanghai Safe and High-quality Trustworthy Orchard", and give back the best local fruits to the local citizens.

In response to the "Love Shanghai" theme series of activities of the Municipal Federation of Trade Unions, from July 12, the "Shanghai Xinde Orchard" WeChat Mall Mini Program will launch a "Pin Shanghai" group purchase session, where trade unions and group leaders can buy fruits. Guide citizens to taste Shanghai fruits, love Shanghai taste, promote real estate fruit brands, and help the city's economic development.

In order to increase the communication between fruit farmers and citizens, so that more citizens can taste fresh real estate high-quality fruits, and based on the current situation of the prevention and control of the new crown epidemic, the promotion of high-quality fruits into the park this summer will be changed to online, and the public can purchase real estate high-quality fruits by scanning the QR code of the activity poster in the relevant park and purchasing real estate high-quality fruits in the "Shanghai Xinde Orchard" WeChat Mall Mini Program.

The Municipal Forestry Station will carry out three live broadcasts of Nanhui Peach, Cangqiao Crystal Pear and Malu Grape in the "Shanghai Xinde Orchard" WeChat Mall Mini Program, which will be held on July 16 (Saturday), July 23 (Saturday) and July 24 (Sunday) respectively. Among them, Nanhui peach 39.9 yuan / part (original price 160 yuan), Malu grape 49.9 yuan / part (original price 249 yuan), Cangqiao crystal pear 29.9 yuan / part (original price 138 yuan), all fruits from Shanghai safe and high-quality trustworthy orchard, fruit safety, quality, trustworthy, first-come, first-served. In the early stage, the Municipal Forestry Station will recruit anchors through multiple channels to endorse real estate fruits, take the citizens to appreciate the green ecological orchard scenery, taste safe and high-quality real estate fruits, learn and understand cutting-edge fruit planting technology, and let the citizens have an in-depth understanding of Shanghai's economic fruit forests and Shanghai fruits.

There are 93 safe and high-quality trustworthy orchards

"Safe and High Quality Trustworthy Orchard" was launched by the city's forestry department in 2011. At present, there are 93 "safe and high-quality trustworthy orchards" in the city, distributed in various suburbs, and the tree species cultivated cover peach, pear, grape, citrus, blueberry, kiwifruit, grapefruit and other fruits.

The selection of "safe and high-quality trustworthy orchards" mainly has three criteria: first of all, the safety of the orchard environment, orchard water, soil and gas should reach the standard of pollution-free or above, and there can be no pollution sources within a certain range around. Secondly, the production process should be safe, and there are strict standards for field operations, especially the use of inputs, and it is strictly forbidden to use highly toxic and high residue pesticide fertilizers. The third is that the listed fruits should be safe, the forestry department should test the pesticide residues of commercial fruits, and implement a one-vote veto on some key items related to food safety, such as banning the use of agricultural materials and pesticide residues. In addition, it is also necessary to determine the quality of commercial fruits by measuring important indicators such as fruit appearance, high-quality fruit rate, and soluble solids content.

Ten years of tempering, the effect of Shanghai product brand is becoming more and more apparent

Since 2002, by focusing on supporting leading enterprises, establishing a professional fruit trading market, and establishing a characteristic fruit research institute, the city has continuously optimized the layout of the forest fruit industry, and has formed a cultivation pattern of "one district, one product" and "one town and one product".

Grapes from Jiading Malu, peaches from Pudong Nanhui, crystal pears from Songjiang Cangqiao, and citrus from Chongming have become several "fist" products of Shanghai suburban fruits; Jinshan peach, Fengxian yellow peach, Qingpu loquat and blueberries, kiwifruit, dragon fruit and other small fruits and special fruits also have a wide range of popularity among Shanghai citizens.

At the same time, the registered brands of Shanghai-produced fruits have also increased year by year, and the star brands have continued to grow. According to incomplete statistics, there are more than 100 fruit brands registered in the city. Grapes have "Malu" brand, "Chuanlun" card, "Butler" card, "Shiquan" card; Peaches have "Peach Wing" peach, "Imperial Mother" peach, "Serten" yellow peach; Pears have "Cangqiao" cards and "Fengye" cards; Citrus has "avant-garde" brand, "former small orange", etc., among which Nanhui peach, Cangqiao crystal pear, Jinshan peach, Malu grape, Fengxian yellow peach have become Shanghai famous brand products, and have been approved as national geographical indication protection products. Peaches, grapes, citrus, pears, etc., from the original basket selling gradually transitioned to standard packaging box selling, especially with the improvement of production standardization, many brands of peaches, grapes, citrus, pears began to appear on the situation of skewers, and won gold medals in the national fruit competition many times.

In recent years, the city has introduced more than 400 varieties of forest fruits and promoted more than 40 fine varieties. Blueberries, cherries, dates, loquat and other small fruits have also been domesticated and tested, with their unique nutritional value or rich appearance and taste, welcomed by consumers and the market, and constantly enrich the fruit plates of Shanghai citizens.

In accordance with the characteristics of fruit production and the regional layout, the city has successively established 7 municipal professional fruit tree technology research and technology promotion institutions of non-nature, including the Grape Research Institute, the Peach Research Institute, the Citrus Research Institute, the Pear Research Institute, the Small Fruit Research Institute, the Peach Research Institute and the Blueberry Research Institute, which have become an organic part of the city's fruit tree technology promotion and carry out new variety introduction, technical training, technical consultation and technical research. At the same time, the city's forestry department has selected 41 local experts in fruit production, regularly organized field classes, highlighted "doing for fruit farmers" on the basis of the original "guiding fruit farmers to dry", better played an exemplary and leading role in the production and operation of forest fruits in the suburbs of Shanghai, and solved the "last kilometer" problem of fruit tree technology promotion. The Municipal Forestry Station also issued technical materials such as "Fruit Tree Farming Information" and "Local Experts Talk about Agriculture", and vigorously promoted new varieties, new technologies and new agronomies through expert consultation hotlines and other channels to ensure the promotion and application of safe, high-quality and standardized production technologies.

In order to accelerate the promotion of advanced technology, in recent years, the city has introduced a series of policies to benefit farmers, under the guidance and support of the Municipal Development and Reform Commission and the Municipal Finance Bureau, through the large-scale standardized construction of economic fruit forests and corresponding agricultural subsidy projects, etc., gradually improve the construction and management level of economic fruit forests, not only so that safe, high-quality, standardized fruit tree production technology has been effectively promoted, but also let the majority of fruit farmers in the construction of orchards also get the greatest benefits.

Author: Shi Bozhen

Edit: Zhang Tianchi