At present, the wine category in the Chinese market can be described as complex, in addition to the Chilean wines and French wines that everyone is always paying attention to, there are also wines from New Zealand, Germany, South Africa, Argentina, the United States, Australia, Spain and Italy.
Although australian wine can still be seen in the market, in fact, the proportion has shrunk significantly from the original, and a part of the market has been vacated from it, so that other national wine brands are competing to occupy. If there is competition, there will be a winner, and in terms of the current performance of the market, Chilean wine may be the winner of this game. This result is now shown in the official data of the countries that export wine to China in the first half of the year.
The results show that French wine exports to China still account for the first, accounting for 41.93%, an increase of more than 10%, data, after the Australian wine withdrew from the Chinese market, France is the biggest winner. But perhaps the happiest country will be Chile. The country may be unfamiliar to you, but you may not know that many Chinese foodies are being "fed" by it thousands of miles away.
Unlike France, which is naturally ranked first, Chile has become the second country in the Chinese market, which is undoubtedly an unexpected result of the world. Old World wine countries such as Germany and Italy are ranked behind it and currently occupy nearly 20% of the Chinese market. This growth of Chilean wine is relatively dazzling, but through the data, looking at the performance of Chilean wine in the Chinese market, it is not surprising that such a result is actually not surprising at all, and even feels that it is completely worth it.
In the general direction, Chile is a country that is naturally suitable for the development of the wine industry, climatic conditions, geographical advantages, soil materials, etc., no matter from which aspect, it has excellent conditions for making high-quality wines. Otherwise, it would not attract so many world-class wineries, where winemakers come to show their skills.
In a small way, it is the friendly attitude of Chilean wines to the Chinese market, which makes people feel doubly good. The wine trade relationship between China and Chile, first chilean high-quality wines were exported to China, then China reduced tariffs for consecutive years, and then developed to directly zero tariffs.
Chile is optimistic about the prospects of the Chinese market, China sees Chilean wine, this win-win trade relationship, bringing Chinese consumers not only good and cheap Chilean wines, but also in the increasingly fierce wine competition market, more brands of wine in the price and quality of the continuous adjustment.
Chinese the day when you can drink more good wines at a good price will soon come, thanks to part of the credit from Chile. China's wine market is undergoing turbulent changes all the time, so the result of this moment does not mean forever. But combined with the decades-long fraternal relationship between Chile and China, according to our Chinese "friends come and be well treated", Chile's future will not be bad!