The Internet is one of the representative industries of Chinese enterprises going to sea, mainly Based on Alibaba and Tencent, mainly entering Southeast Asia, South Asia, the Americas and European markets, but the road to overseas expansion of enterprises is not smooth.
On May 17, Paytm Mall, India's largest e-commerce company, issued an announcement saying that Alibaba and Ant Group had withdrawn from the company's shareholders, and that Paytm had bought back 28.3% of Alibaba's stake, along with a Dutch company.
After the withdrawal of Ali and Ant Group, the valuation of India's largest e-commerce giant plummeted, from the initial $3 billion to less than $15 million today, and the valuation has fallen by more than 90%.
However, then again, India is the world's second most populous country after China, the huge market has the genes to develop e-commerce, Alibaba initially attached great importance to the potential of the Indian e-commerce market, and now Ali wants to withdraw from the Indian market, why suddenly give up? After analysis, it was found that there were mainly the following two reasons:
First, Paytm Mall has no investment value, before the establishment of this company, India's e-commerce market was mainly occupied by a company supported by Amazon and Walmart, and the emergence of Paytm was once considered Alibaba's big move in the Indian market.
However, after several years of competition, it was found that the desired effect was not achieved. The company almost loses money every year, with annual losses of hundreds of millions of dollars, for Ali, as long as it can open up the market like Pinduoduo, the annual loss is not afraid, but the company burned huge amounts of money from investors, and the market share fell from 5.6% to 3%.
Investing so much money, but eventually in exchange for a shrinking market share, this thing is really annoying! SoftBank Group has also been involved in the investment in the Indian company, and now it seems to be adrift.
Moreover, the Indian e-commerce market is not as good as the outside world imagines, according to the research report, 5 of the world's top ten e-commerce platforms are from the United States, 4 from China, the other is from Germany, and then there is the Japanese and Korean e-commerce market, even if it has a huge population base, but india's e-commerce market is not as large as South Korea, which is a cruel fact.
The second reason is that there is a lot of uncertainty in the Indian market, the internationalization of Xiaomi can be said to be very successful, the largest smartphone manufacturer in the Indian market is Xiaomi from the mainland, but not long ago Xiaomi India was detained billions of funds, and Chinese APP has also been boycotted by India.
Chinese companies once attached great importance to the Indian market, invested heavily in the layout of many industries in India, alibaba alone invested in 9 technology giants in India, driving the development and progress of many industries in India, but in the end it is difficult to obtain reciprocal returns. At present, Ali has suspended investment in India, and there are related layoff plans.
Despite the cold in the Indian market, this will not stop Chinese companies from going to sea, the layout of Chinese Internet companies in Southeast Asia is very hot, mainly Alibaba and Tencent, Southeast Asia's largest e-commerce giant Shopee, known as the Chinese version of "Pinduoduo", the company's largest shareholder is Tencent.
Lazada, the largest e-commerce giant in Southeast Asia, has long been acquired by Alibaba, and Alibaba and Tencent have laid out more than 10 mobile electronic payment platforms in the Southeast Asian market, covering more than 150 million people.
Of course, compared with these, another "sunrise industry" laid out by Ma Yun is more important at the strategic level. On "Ali Day" on May 10 this year, Ma Yun appeared at Ali's headquarters again, this time Ma Yun and Ali's classmates discussed public welfare and agriculture.
The timeline pushed forward, Ma Yun appeared many times are related to agriculture, last September Ma Yun appeared in Jiaxing, Zhejiang Province, visited the agricultural greenhouse, inspected digital agricultural technology, and then went to Europe at the end of the year to Spain, the Netherlands to investigate agricultural planting technology. It can be found that Ma Yun has a strong interest in agriculture and digital agriculture, and Ali is also laying out digital agriculture.
At the moment when global food prices are rising, agriculture and food are the top priorities, and it is also an important industry for the future layout of the global digital field, Ma Yun has already begun to layout and investigate, Alibaba has invested heavily in building a world-class digital agriculture infrastructure, and hopes to contribute to the global poverty reduction cause.