In the entertainment industry, the name of a star represents a traffic, a fan group. And it is these flows that are more likely to be preemptively registered trademarks by people with hearts. Each celebrity has a company large and small under its name, and if the trademark of the same name is preemptively registered by others, it is likely to affect the operation and development of the enterprise under the name. Therefore, many celebrities have begun to apply for registered trademarks for their names.
For example, the popular Xiaosheng Wang Yibo and his affiliates still pay great attention to intellectual property protection, not only applied for trademarks such as "Wang Yibo" and "WANGYIBO", but even the flower name "Yayi" has registered trademarks, and the international classification involves 25 types of clothing, shoes and hats, 29 types of food, 32 types of beer and beverages, 35 types of advertising sales, 41 types of education and entertainment, 43 types of catering and accommodation, etc. The number of successfully registered trademarks is nearly half, which shows how much its intellectual property awareness is in place.
In fact, it is a good thing that artists and companies attach importance to intellectual property rights, and they can protect the trademark rights of their own names to avoid being infringed by people whose legitimate rights are violated, otherwise they will encounter the situation of artists' names being preemptively registered as shared by Xiaobian before. Moreover, applying for a trademark also plays a pivotal role in the construction of one's own brand in the future.
Of course, the registration of a trademark is not 100% successful, because the trademark registration process is complex and takes a long time, and problems in any one link may lead to unsuccessful trademark registration.
Recently, the State Intellectual Property Office issued a decision on the rejection and reexamination of the trademark No. 51300403 "Yada". The applicant was Tianjin Horizon Network Technology Co., Ltd., a shareholding company held by Wang Yibo, which said that "Yayi" was Mr. Wang Yibo's nickname and would not cause confusion and misidentification among consumers.
After review, it was found that the applied trademark was similar to the cited trademark "Coconut" (47388485), and it was finally decided that the application for registration of the trademark designated for use on paper towels and thin paper for makeup removal was rejected, and the application for registration of the application for the trademark designation to be used on the remaining goods for review was preliminarily examined.
According to the provisions of Articles 30 and 31 of the Trademark Law, an application for registration of a trademark shall not be identical or similar to a trademark that was previously applied for, preliminarily examined or approved or registered with another person on the same or similar goods.
Of course, the rejection of a trademark does not mean that it has been sentenced to a "death sentence", and we can try to "salvage" the trademark in some ways. Trademarks are a lengthy process from application to registration approval, during which the status of cited trademarks is also in dynamic change, so when faced with similar situations, being able to remove the obstacles to prior rights will undoubtedly greatly increase the probability of winning the case.
All in all, the situation of trademark similarity judgment in practice is complex and subjective, so it is recommended to find an experienced trademark agent to search for a trademark before registering a trademark, avoid risks as much as possible, improve the success rate, and actively respond to trademark rejections, find professional consultants to analyze and evaluate, and strive to the greatest extent, after all, rejection and review is the only way to get trademarks.